Kate Makowka
West Chester,PA
Summary
C-level Marketing and Business Development Executive with over [Number] years of accomplishment in [Industry] . Grows businesses by implementing cultural change, innovating brand strategies and exercising sales leadership to unlock growth opportunities. Develops go-to-market strategies by focusing on customer buying processes. Skilled in identifying key business drivers while aligning objectives with HCP, consumer market access demands. Innovative [Job Title] building client-customized marketing campaigns with statistical success and ingenuity.
Overview
25
25
years of professional experience
Work History
Head of Marketing
Wybridge Technologies
01.2022 - Current
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Implemented data-driven decision-making processes to guide innovative marketing strategies.
- Streamlined internal processes, resulting in improved productivity and cost savings for the department.
- Championed cross-functional collaboration, working closely with product development and public relations teams to create cohesive messaging.
- Drove business growth by forging strategic alliances with complementary organizations to expand reach into new markets.
- Launched a successful email marketing campaign that grew subscriber base while maintaining low unsubscribe rates.
- Enhanced customer engagement with targeted social media strategies and content creation.
- Analyzed competitive landscape, identifying potential threats and opportunities for strategic positioning in the marketplace.
- Identified value propositions and key messages for company marketing campaigns.
- Preserved brand integrity by monitoring consistency and quality of marketing content.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Implemented key initiatives and activities aligned with brand strategy and brand advocacy.
- Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
- Developed and implemented targeted digital strategy to improve business performance.
Market Access
Ipsen Pharmaceuticals
02.2018 - 01.2022
- Created and executed dynamic marketing strategy and tactical plans for portfolio in Rare disease, Oncology and Neurology divisions
- Lead market access promotion and market landscape pre-launch
- Lead C-suite alignment and lead product launch
- Developed targeted marketing materials and launch materials for payer pull-through.
- Identified and evolved contracting and reimbursement challenges overcoming formulary coverage (increasing sales by 20%).
- Collaborated with marketing teams to developed brand strategies & promotional campaigns.
- Directed marketing campaigns by pre-launch learning which embodying brand image and successful commercial strategies.
Head of Marketing
DL Technology
02.2017 - 02.2018
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Implemented data-driven decision-making processes to guide innovative marketing strategies.
- Streamlined internal processes, resulting in improved productivity and cost savings for the department.
- Championed cross-functional collaboration, working closely with product development and public relations teams to create cohesive messaging.
- Spearheaded the creation of compelling collateral materials that effectively communicated the brand''s value proposition.
- Mentored junior staff members, providing guidance in professional development and fostering a collaborative team environment within the department.
- Enhanced customer engagement with targeted social media strategies and content creation.
- Collaborated with sales teams to develop integrated promotional campaigns that increased overall revenue growth.
- Led a team of marketing professionals for successful product launches and promotions.
- Conducted comprehensive market research to identify emerging trends and capitalize on new opportunities.
- Analyzed competitive landscape, identifying potential threats and opportunities for strategic positioning in the marketplace.
- Identified value propositions and key messages for company marketing campaigns.
- Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
- Maintained reporting and developed actionable insights to continually improve branding efforts.
- Managed and oversaw design of marketing material and promotional literature for organization.
- Oversaw [Number]-person marketing team, promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group.
- Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
Coporate Commercial Lead
Otsuka Pharmaceuticals America, Inc.
02.2013 - 02.2017
- Managed the development and implementation of market access, ensuring consistency in operations while maximizing efficiency.
- Trained marketing team on lean methodologies, empowering employees to identify and address inefficiencies proactively.
- Drove digital transformation of traditional processes, increasing efficiency and reducing manual errors.
- Implemented continuous improvement suggestion system, encouraging employee engagement and innovation.
- Led cross-functional teams to implement lean methodologies, fostering culture of continuous improvement.
- Developed and executed strategic plans for process improvement, driving operational excellence across the organization.
- Identified root causes of recurring issues through rigorous problem-solving techniques, developing long-term solutions to prevent recurrence.
- Collaborated with other departments to optimize production workflows.
Commercial Team Leader
Myilan Pharmaceuticals
02.2012 - 02.2013
- Cultivated partnerships with key stakeholders across departments for seamless project execution.
- Performed regular and promotional price change activities.
- Championed internal process improvements that ultimately enhanced productivity levels throughout the organization.
- Conducted market research to identify emerging trends and potential opportunities for business growth.
- Fostered a culture of innovation within the team by encouraging continuous learning and creative problemsolving.
- Mentored junior team members, enhancing their skills and fostering a positive work environment.
- Launched new products and services, effectively marketing them to target customers for increased sales.
- Established performance metrics to monitor team progress and identify areas for improvement.
- Managed multiple commercial projects simultaneously while maintaining strict deadlines and budget constraints.
- Built a diverse team of high-performing individuals through targeted recruitment efforts and ongoing professional development.
- Collaborated with cross-functional teams to streamline project workflows and improve overall efficiency.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
Brand Director
Endo Pharmaceuticals
02.2008 - 02.2012
- Cultivated and enabled points of intersection between business opportunities and community-led initiatives.
- Collaborated with cross-functional teams to develop and launch successful product lines, increasing market share.
- Drove long-term strategic framework for marketing.
- Analyzed competitor strategies to identify areas of opportunity for differentiation and growth.
- Oversaw annual marketing budget allocation, ensuring maximum ROI on promotional activities.
- Developed strategic partnerships with key influencers and stakeholders to expand brand reach and awareness.
- Established comprehensive metrics tracking systems to monitor campaign effectiveness and adjust strategies accordingly.
- Aligned internal teams around a unified brand vision, streamlining communication processes for greater efficiency.
- Managed creative agencies and vendors to produce high-quality content, driving customer engagement and loyalty.
- Spearheaded rebranding efforts that revitalized company image, leading to increased sales performance.
- Created compelling sales collateral materials that effectively communicated unique selling propositions, driving lead generation efforts.
- Conducted comprehensive market research to identify new opportunities for growth within the industry.
- Optimized branding strategy for multiple products, ensuring cohesive presentation across different channels.
- Streamlined brand messaging for consistency across all platforms, resulting in improved brand recognition.
- Introduced cutting-edge consumer marketing tools into overall strategy mix; elevating brand''s online presence significantly.
- Implemented innovative social media tactics to grow online presence and drive website traffic.
- Enhanced brand visibility by executing targeted marketing campaigns and advertising strategies.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Conducted research and analysis to determine brand positioning and messaging.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Created and managed budgets to maximize brand reach and engagement.
- Conducted market research to identify new opportunities and target markets.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Devised content strategy to effectively engage HCP, consumer & market access target audiences.
- Wrote and distributed press releases to increase brand visibility.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Markteing Manager
Wyeth Pharmaceuticals
02.2000 - 02.2008
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Createad partnerships with key influencers, maximizing brand exposure in target markets.
- Mentored team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Streamlined internal communication processes, ensuring alignment between marketing objectives and organizational goals.
- Implemented customer feedback loops, refining marketing strategies for improved customer satisfaction.
- Conducted market research to identify trends, informing product development and positioning strategies.
- Elevated brand visibility by developing and executing comprehensive marketing campaigns across multiple digital platforms.
- Crafted persuasive marketing materials, including brochures and presentations, to support sales efforts.
- Increased customer engagement with creative content strategies, tailoring messages to target demographic preferences.
- Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
- Developed key partnerships with influencers and media outlets, amplifying brand presence and reach.
- Established brand guidelines to ensure consistency across all marketing materials and communications.
- Led cross-functional teams for product launch events, significantly enhancing market penetration.
- Oversaw budget allocation for marketing initiatives, ensuring cost-effective spending and financial accountability.
- Negotiated with vendors and service providers, securing favorable terms and supporting budget objectives.
- Devised content strategy to effectively engage target audiences.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Conducted market research to identify new opportunities and target markets.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Coordinated with design and media teams to develop high-quality creative assets.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Education
Bachelor of Arts - Communications & Marketing
West Chester University
West Chester, PA05-2000
Skills
- Product marketing
- Mobile marketing
- Influencer partnerships
- Social media expert
- Positioning
- Branding
- Prospect targeting
- Strategic thinker
- Promotions
- Product forecasts
- Digital advertising
- Go-to-market strategy development
- Public relations expert
- Cross-functional team leadership
- Problem-solving abilities
- Team Leadership
- Creative Thinking
- Public relations
- Product positioning
- Sales Promotion
- Brand positioning
- Marketing campaign development
- Brand-building strategies
- Business Development
- Pricing strategy
- Cross-Functional Collaboration
- Marketing campaigns
- Direct Marketing
- Product launch
- Launch new products
- Marketing campaign management
- Marketing lead generation
Accomplishments
- Increased net revenue by [Number]% by spearheading and leading a comprehensive marketing campaign.
- Achieved #1 position for the “[Keyword]” keyword search terms from [Quarter, year] to [Quarter, year].
- Consistently commended by upper management for spearheading and leading effective marketing campaigns.
Timeline
Head of Marketing
Wybridge Technologies
01.2022 - Current
Market Access
Ipsen Pharmaceuticals
02.2018 - 01.2022
Head of Marketing
DL Technology
02.2017 - 02.2018
Coporate Commercial Lead
Otsuka Pharmaceuticals America, Inc.
02.2013 - 02.2017
Commercial Team Leader
Myilan Pharmaceuticals
02.2012 - 02.2013
Brand Director
Endo Pharmaceuticals
02.2008 - 02.2012
Markteing Manager
Wyeth Pharmaceuticals
02.2000 - 02.2008
Bachelor of Arts - Communications & Marketing
West Chester University
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