Kate Masschelein
Emerald Hills,USA
Summary
Experienced Vice President with 20+ years of performance-driven experience aligning processes and systems with business requirements, policies, and regulatory standards for MedTech devices and digital products. Utilizes excellent organization and communication skills to effectively manage and lead global teams. Demonstrates a results-oriented approach in interfacing and consulting across functions and vendors to drive impactful outcomes using sound overall business judgment. Exceptional skills in strategic planning, financial (P&L) management, and stakeholder engagement. Passionate about leveraging expertise to optimize operational efficiency and achieve strategic objectives. Adaptable and reliable, consistently achieving high-impact results in dynamic healthcare environments.
Overview
27
27
years of professional experience
Work History
Global Vice-President – Growth and Engagement for J&J MedTech Digital
JOHNSON & JOHNSON MEDTECH, USA
07.2022 - 07.2024
- Founding member of J&J MedTech Digital, a digital start-up within J&J, driving a significant reset in product innovation strategy, Operating Model, Governance, Partnerships and other frameworks to transform the way J&J MedTech delivers software solutions in healthcare
- Led change management initiatives to engage senior leadership and deepen digital expertise across global teams
- Cultivated strong relationships with external partners, customers, vendors, thought leaders to promote collaboration and long-term success.
- Led the commercial, operational and go-to-market strategy of J&J MedTech Digital to bring software innovation to markets around the globe to drive adoption and long-term engagement
- End to End implementation of Beta product into select hospitals around the world, commercialization and monetization processes and strategies
- Building ecosystem of external partnerships with small, mid and big tech companies to help build the first open digitally connected ecosystem in healthcare
- Provide meaningful input to product management and design teams for product and data roadmap of new digital platform through global Voice of Customers and research
Global President - MedTech Platform
ETHICON, A JOHNSON & JOHNSON COMPANY, USA
01.2019 - 06.2022
- Full P&L responsibility of $1.5bn MedTech (Energy devices) platform delivering above market growth targets and share gain year on year
- As president, led the cross-functional board to guide tactical and strategic decision-making and performance tracking
- Partnered with internal and external manufacturing vendors to drive supply chain metrics such as profitability and productivity
- Developed a compelling 5-year strategic plan based on customer insights, healthcare trends and competitive assessment to achieve market leadership and accelerate our digital transformation in product innovation
- Infused a digital mindset into a traditionally mechanical or electrical engineering R&D organization that led to game-changing digital innovation that improves patient outcomes
- Led large diverse cross-functional and regional teams to develop and execute major product launches globally
- Hired and managed high potential talent and drove diversity and inclusion to maximize innovation and productivity
- Global Sustainability Strategy Leader for the ETHICON Franchise
Vice-President, Supply Chain - Strategy and Deployment
JOHNSON & JOHNSON MEDICAL DEVICES, NEW JERSEY, USA
01.2018 - 12.2018
- Led a diverse team of 14 supply chain leaders to develop and execute the transformation of JJMD supply chain into a customer-led, outside-in supply chain
- Developed new end-to-end supply chain capabilities and customer solutions, solving DePuySynthes biggest pain point in instrumentation inventory management, saved the organization money and is a customer delighter
- Managed Project and Portfolio Management of Capital investments across JJMD
- Led the Acquisitions & Divestiture Strategy for MD Supply Chain
- Drove network decisions to strengthen supply chain and drive efficiencies
- Operation Smile Lead for MD Supply Chain
Senior Director, Specialty Marketing US
ETHICON, A JOHNSON & JOHNSON COMPANY, SOMERVILLE, NEW JERSEY, USA
09.2015 - 12.2017
- Led a team of 13 marketers in Specialty Marketing across most differentiated surgical specialties, collaborating with internal and external stakeholders to increase the loyalty to the equity of ETHICON
- Led for launch excellence governance for all ETHICON launches in US
- Launched Touch Surgery’s Virtual Residency Program in General Surgery in >100 teaching institutions in the US (Winner of the Global James Burke Award ‘18)
- Shaped strategies for bariatric surgery procedures through launch of Health Partner for Weight Loss Surgery and referral programs in Orthopedic surgery
- Developed and launched differentiated procedural solutions in Bariatric, Colorectal, Thoracic and Gynecologic procedures
- Women in Leadership Co-Lead for Somerville Campus
Head of ETHICON UK & Ireland
ETHICON, A JOHNSON & JOHNSON COMPANY, WOKINGHAM, UNITED KINGDOM
02.2014 - 08.2015
- Led teams of150 through change and organizational re-design while managing sales growth and profitability by creating a culture of high performance, trust and collaboration within our largest and most complex business unit and across other Global Surgery businesses and business functions
- Inspired by the changing healthcare environment and hospital needs to develop and deliver creative solutions that ultimately serve patients
- Full P&L responsibility for $300MM revenue across2 businesses (Endomech and Energy)
Business Unit Director - UK & Nordics & Ireland
ETHICON ENERGY, A JOHNSON & JOHNSON COMPANY, WOKINGHAM, UNITED KINGDOM
03.2012 - 01.2014
- Responsible for sales growth of +5.5% in the region vs PY; achieving 100% of 2013 annual target; Highest country growth in the UKIRL with +8.7% vs PY across EMEA, which is +0.5% above target; Slowed down the sales decline and closed the gap versus PY from -3.1% to -3.1% vs PY (double digit decline in January 2013) and -1.6% vs target through development and execution of short, mid & long-term strategies for growth for ENERGY in the UNI cluster
- People Management, Recruitment and Development of 55+ sales & marketing team located across3 different sub regions in the cluster; Having 30% of the team in new roles or being newly hired to the team in2013
National Sales Director, UK & Ireland
ETHICON PRODUCTS, A JOHNSON & JOHNSON COMPANY, WOKINGHAM, UNITED KINGDOM
08.2011 - 02.2012
- Delivered +3.1% growth on highly competitive suture business ($105MM) in2011; +6.1% in2012
- Managed Sales Organization of over40 sales people including territory managers, regional business managers and sales specialists across UK & Ireland
Business Unit Director UK & Ireland
MENTOR, A JOHNSON & JOHNSON COMPANY, WOKINGHAM, UNITED KINGDOM
08.2010 - 07.2011
- First market in EMEA to successfully integrate the MENTOR business into J&J without customer impact and continuity of service, collaborating with HR, Legal, Customer Services, Finance, Supply Chain and distribution,...and fostered passion, positive attitude & results driven organization; Responsible for driving growth in a new J&J business of $8.1M; Managed a team of 25 people in sales, marketing and customer services
Worldwide Marketing Director
ETHICON PRODUCTS, A JOHNSON & JOHNSON COMPANY, SOMERVILLE, NEW JERSEY UNITED STATES
06.2008 - 07.2010
- Responsible for driving growth of $1.3Billion in Absorbable Sutures; Responsible for development of3-year growth strategies for Plus Sutures and accelerate upgrade/conversion; Driving development of new pipeline and manage product launches worldwide of PDS+ and Monocryl +
European Product Director, DERMABOND, PRINEO & Plastic Surgery
ETHICON PRODUCTS, A JOHNSON & JOHNSON COMPANY, PARIS, FRANCE
05.2007 - 05.2008
- Responsible for launching PRINEO, this is one of the fastest growing platforms of ETHICON in 2024
- In the22 markets of the EMEA; Responsible for development of Plastic Surgery in Tier1 and Tier2 markets in EMEA; Responsible for the development of Prof Ed programs in Massive Weight Loss Body Contouring
Marketing Manager, Plastic Surgery, DERMABOND for France and EMEA
ETHICON PRODUCTS, A JOHNSON & JOHNSON COMPANY, PARIS, FRANCE
07.2005 - 06.2007
- Responsible for managing the European Plastic Surgery brand team and developing Plastic Surgery including MULTIPASS
- Launch and Tier Strategy
EMEA Pricing and Strategic Marketing Manager
ETHICON PRODUCTS, A JOHNSON & JOHNSON COMPANY, EDINBURGH, SCOTLAND, UNITED KINGDOM
05.2003 - 06.2005
- Developing and controlling pan European Pricing Strategy in line with worldwide company’s objectives and local European legislation as part of Six Sigma Black Belt qualification
- Responsible for European launch including pricing, product range development, forecast, product coding, marketing and sales strategy of latest Plastic Surgery medical device
Project Coordinator
THUNDERBIRD CORPORATE CONSULTING PROGRAM, GLENDALE, ARIZONA UNITED STATES
02.2002 - 12.2002
- Led an eleven-member team, benchmarking supply chain systems in China, South Korea, Japan, India and the US for a multilevel marketing organization and recommended inventory strategy that reduced DSOH by 31 days translating into cash profit savings of $127 million
Account Executive
PROCTER & GAMBLE, BRUSSELS, BELGIUM
08.1997 - 08.2001
- Product Category Development- Formulated and implemented marketing activities for new-to-the-world products such as Dryel resulting in an increase in market share up to50 % - Launched 'Golden Families' project, in cooperation with PR, Logistics and Marketing department resulted in increase of8% in sales - Coordinated Fabric and Homecare reinvention project at second largest national retailer
Education
MBA -
THUNDERBIRD, GLENDALE, ARIZONA UNITED STATES
05.2003
Master in Business Science - International Relations
LESSIUS HOGESCHOOL
06.1997
Skills
- Large P&L management ($15Bn platform) and revenue optimization
- Cross-functional board leadership, communication and reporting
- Organizational design, talent management and retention
- Strategic planning and business development
- Strategic global marketing
- Innovation, pipeline and lifecycle management
- Complex and data-driven problem-solving
- Distributor, manufacturing and vendor partnership network management
- Involvement in M&A processes with business development partners
- Building relationships with global Key Opinion Leaders (KOLs) in healthcare
- Advocacy for patient-centered solutions
In MedTech/healthcare industry:
Accomplishments
- Supervised teams between 15-400 people globally in variety of roles at J&J MedTech
- Consistently delivered above market growth (>5%) of $1.5Bn platform and market share growth globally in highly competitive market
- Delivered first Beta contract and developed pipeline for new open digitally connected ecosystem, imperative for product launch preparedness in 2025
- Achieved inventory cost savings and efficiencies (~30%) for orthopedic division and hospitals through digital innovation (Advanced Case Management platform).
- Delivered largest sales growth in UK business (+9%) across EMEA region
- Improved Credo culture results by >25 points and diversity from 10% to 50% under president leadership
Languages
Dutch
Native or Bilingual
English
Native or Bilingual
French
Professional Working
German
Elementary
Interests
- Travelling; Foodie (Cooking & Fine Dining); Outdoors: Triathlete & Hiker; Open water swimming (swam Alcatraz and from Nevis to St-Kitts)
- A certified Mindfulness Meditation Teacher leading weekly meditation session for my colleagues throughout COVID
Timeline
Global Vice-President – Growth and Engagement for J&J MedTech Digital
JOHNSON & JOHNSON MEDTECH, USA
07.2022 - 07.2024
Global President - MedTech Platform
ETHICON, A JOHNSON & JOHNSON COMPANY, USA
01.2019 - 06.2022
Vice-President, Supply Chain - Strategy and Deployment
JOHNSON & JOHNSON MEDICAL DEVICES, NEW JERSEY, USA
01.2018 - 12.2018
Senior Director, Specialty Marketing US
ETHICON, A JOHNSON & JOHNSON COMPANY, SOMERVILLE, NEW JERSEY, USA
09.2015 - 12.2017
Head of ETHICON UK & Ireland
ETHICON, A JOHNSON & JOHNSON COMPANY, WOKINGHAM, UNITED KINGDOM
02.2014 - 08.2015
Business Unit Director - UK & Nordics & Ireland
ETHICON ENERGY, A JOHNSON & JOHNSON COMPANY, WOKINGHAM, UNITED KINGDOM
03.2012 - 01.2014
National Sales Director, UK & Ireland
ETHICON PRODUCTS, A JOHNSON & JOHNSON COMPANY, WOKINGHAM, UNITED KINGDOM
08.2011 - 02.2012
Business Unit Director UK & Ireland
MENTOR, A JOHNSON & JOHNSON COMPANY, WOKINGHAM, UNITED KINGDOM
08.2010 - 07.2011
Worldwide Marketing Director
ETHICON PRODUCTS, A JOHNSON & JOHNSON COMPANY, SOMERVILLE, NEW JERSEY UNITED STATES
06.2008 - 07.2010
European Product Director, DERMABOND, PRINEO & Plastic Surgery
ETHICON PRODUCTS, A JOHNSON & JOHNSON COMPANY, PARIS, FRANCE
05.2007 - 05.2008
Marketing Manager, Plastic Surgery, DERMABOND for France and EMEA
ETHICON PRODUCTS, A JOHNSON & JOHNSON COMPANY, PARIS, FRANCE
07.2005 - 06.2007
EMEA Pricing and Strategic Marketing Manager
ETHICON PRODUCTS, A JOHNSON & JOHNSON COMPANY, EDINBURGH, SCOTLAND, UNITED KINGDOM
05.2003 - 06.2005
Project Coordinator
THUNDERBIRD CORPORATE CONSULTING PROGRAM, GLENDALE, ARIZONA UNITED STATES
02.2002 - 12.2002
Account Executive
PROCTER & GAMBLE, BRUSSELS, BELGIUM
08.1997 - 08.2001
Master in Business Science - International Relations
LESSIUS HOGESCHOOL
MBA -
THUNDERBIRD, GLENDALE, ARIZONA UNITED STATES
Similar Profiles
DIPANKAR SAHADIPANKAR SAHA
DISTRICT ACOUNT MANAGER at JOHNSON & JOHNSON PVT LTD(MEDTECH)DISTRICT ACOUNT MANAGER at JOHNSON & JOHNSON PVT LTD(MEDTECH)
Beth GolebiewskiBeth Golebiewski
ASI Account Executive at Johnson & Johnson MedTech SurgeryASI Account Executive at Johnson & Johnson MedTech Surgery
Kanhaiya Poddar MD MSKanhaiya Poddar MD MS
Principal Clinical Research Scientist at Johnson & Johnson MedTech / AbiomedPrincipal Clinical Research Scientist at Johnson & Johnson MedTech / Abiomed