Kate Matthews
Dublin,CA
Summary
To obtain a leadership position in the cosmetic industry where I can utilize my coaching, development and education skills to improve sales and capture market share from competitive brands.
I am a leader who has a proven track record in building strong relationships through business strategizing, coaching and development, problem solving and delivering consistent results. I am passionate about helping others be successful by leading with empathy and empowering the individuals on my team to own their business. I believe change is constant and growth is optional.
Overview
17
17
years of professional experience
Work History
Field Sales Executive
Estee Lauder
05.2017 - Current
- Exceeding sales plan year over year in top volume territory for Bay Area through strategic planning, executing events, and coaching and development of Account Coordinators, Counter team and Freelance team
- Execute marketing calendar for multiple retailers- including Macys, Nordstrom, Bloomingdales, Neiman Marcus, Sephora, and Ulta
- Create strategies for driving new customers to achieve sales plan
- Create and maintain strong relationships with retail partners
- Recruit and hire talent for multiple positions (Account Coordinator, Counter Manager, Beauty Advisor, Freelance) and succession plan for future openings
- Ensure a low turn rate by investing in strong onboarding and continued development of teams
- Role Model consumer-centric service behaviors for teams
- Demonstrates strong presentation and training skills
- Hosted multiple trainings in different settings in partnership with education and account management
- Leader in Social Selling
- Developed and executed a series of Beauty and Trivia virtual events in partnership with my peer, delivering $120,000 to date in 6 events
- Hosts Live shopping events on brand website
- Served as an executive mentor for my peers- helping onboard new executives and serving as a resource for all executives across North America
- Social Influencer for the field with reposts of social content to Estee Lauder Instagram page and website, as well as retailer social media channels
- Create content to drive brand awareness based on social media trends
- Selected to attend inaugural Global Social Media Bootcamp and served as coach/mentor for NA Social Media Bootcamp.
Account Coordinator
Estee Lauder
02.2013 - 05.2017
- Increase sales growth and market share through sales strategies for key categories of business
- Improve growth in the Special Event categories, including National Artistry Events and store Gala Events
- Develop Beauty Advisor bench strength through coaching of On Call Associates with special at counter training
- Promoted 3 Beauty Advisors into Counter Managers and 1 Counter Manager into an Account Coordinator
- Maintained a low turn rate in stores by maximizing Talent Plus to invest in the Beauty Advisors and Counter Managers
- Develop and maintain strong relationships with Retail Partners to help ensure follow up on coaching
- Demonstrates strong presentation and training skills
- Led experience stations at seasonal Learning Labs
- Trains and mentors new Account Coordinators in the region
- Created, implemented and taught a training program for Clientele program.
Sales and Training Coordinator
Lancôme
11.2009 - 02.2013
- Improved year over year sales and counter ranking in stores by coaching and roll modeling selling skills and behaviors for current and new Business Managers and Beauty Advisors
- Created, implemented and taught a training program that significantly increased a specific product lines volume from previous year
- Coordinated and executed high volume national makeup artistry events and smaller at-counter animations to improve sales opportunities
- Educated Beauty Advisors on new product launches, client services, Macy’s clienteling system, and makeup application techniques
- Developed Beauty Advisor staff for succession planning to fill positions in other stores
- Partnered with Business Managers on increasing business opportunities, Mix of Business, Beauty Advisor talent, schematics and merchandising, staffing and scheduling.
Business Manager
Lancôme
08.2007 - 11.2009
- Coach Beauty Advisors to Lancôme & Macy’s guidelines, set counter goals, know counter numbers and be able to speak to Executives about the business
- Maintain counter schematics to brand expectations
- Model selling behaviors to beauty advisors.
Assistant Manager
The Buckle
03.2007 - 08.2007
- Recruit talent for open positions
- Drive sales by assisting clients within the store as well as coaching teammates on selling behaviors
- Merchandising the store to Buckle standards.
Education
Western Washington University
Bellingham, WAEastern New Mexico University
Portales, NMSkills
Goal oriented
Coaching and developing
Communication
People management
Accomplishments
▪ Estee X Awardee 2022- an elite global development program for top executives
▪ Member of Estee Lauder Executive Mentor Council 2019-2023
▪ Member of Estee Lauder Account Coordinator Mentor Council 2014 - 2016
▪ Estee Lauder Best of the Best Program 2015
References
References available upon request
Timeline
Field Sales Executive
Estee Lauder
05.2017 - Current
Account Coordinator
Estee Lauder
02.2013 - 05.2017
Sales and Training Coordinator
Lancôme
11.2009 - 02.2013
Business Manager
Lancôme
08.2007 - 11.2009
Assistant Manager
The Buckle
03.2007 - 08.2007
Western Washington University
Eastern New Mexico University