Kate Moriarty

E-commerce product manager with focus on platform ownership and analytics reporting.

• Led development of Salesforce Commerce Cloud (SFCC) strategy and roadmap, aligning with business goals and market demands
• Analyzed data to uncover insights and identify key opportunities, informing strategic decisions.
• Identified gaps in New Product Introduction (NPI) process and collaborated cross functionally to improve process flow for future product launches.
• Ensured global site compliance by conducting regular audits to maintain adherence to corporate standards and identify areas for improvement.
• Worked cross functionally with Dev/Ops and User Experience to understand outcome and led documenting complex technical solutions into business facing documents
• Built and maintained a global SFCC documentation library and trained global teams on feature utilization and configurations for custom site features.
• Analyzed data to uncover insights and identify key opportunities to inform strategic decisions

Elevated organization's e-commerce and digital strategy to maximize audience engagement and sales

• Increased eCommerce sales by 211% YoY by collaborating with performance marketing and brand teams, optimizing strategies to boost site visits by 107% and conversion rates by 67%
• Increased sales margins by optimizing merchandising strategies for excess inventory and low sell-through products, reducing the number of items moved to closeout
• Optimized insights for product irregularities, leading to lower return rates and improved future launches
• Established standard operating procedures to ensure consistency across U.S./Japan departmental operations.

Managed end-to-end programmatic audience extension campaigns via display, mobile, video, and social media to optimize performance against client goals to drive in-store and online sales

• CLIENT SNAPSHOT: Walmart, Bed Bath & Beyond, Sam's Club, Dollar General, CVS
• Reduced time spent optimizing programmatic campaigns by 50% for each team member managing 100+ campaigns, minimizing errors and increasing revenue
• Championed efforts to eliminate offsite mobile placements handled by outside vendors, increasing margins by 60%.