Summary
Overview
Work History
Education
Skills
Websites
Additional Information
Timeline
Generic

Kate Morris

Brooklyn,NY

Summary

Creative, audience-obsessed Brand Strategist and Marketing Manager with 10+ years of experience driving growth through content strategy, brand development, and cross-platform campaigns. Proven success in startup and growth-stage environments using emotionally resonant storytelling, strategic planning, and data-driven insights to build brand loyalty, expand engagement, and support business goals.

Overview

10
10
years of professional experience

Work History

Marketing & Growth Specialist

Blush ‘n Bangs
Austin, TX
01.2019 - 12.2024
  • Developed and enforced brand guidelines, boosting internal cohesion and public brand recognition.
  • Streamlined inquiry-to-booking workflow, reducing client response time by 50% and increasing customer satisfaction and retention.
  • Launched multi-channel marketing campaigns and content that enhanced visibility and drove bookings.

Marketing Manager

Instrument Repair & Calibration
Houston, TX
01.2017 - 12.2019
  • Spearheaded a full website redesign with SEO optimization, resulting in a 70% increase in organic traffic in 6 months.
  • Created branded collateral (brochures, decks, trade materials) that elevated sales presentations and client experience.
  • Cultivated a creative, brand-aligned internal culture to encourage innovation and employee buy-in.

Assistant to CEO / Brand Associate

LEX Activewear
Houston, TX
01.2015 - 12.2017
  • Built compelling brand narratives and product messaging for a saturated wellness and fitness market.
  • Directed all social media content and engagement, growing audience reach and community interaction.
  • Integrated a customer-first philosophy into branding strategy, increasing brand loyalty and repeat business.

Education

Master of Professional Studies - Public Relations & Corporate Communications

Georgetown University
12.2019

Bachelor of Arts - Journalism

University of Houston
12.2014

Skills

  • Content creation and optimization
  • Market research
  • Creative problem solving
  • Data analysis
  • Campaign management
  • Customer engagement and retention

Additional Information

  • Customer Obsession: I dive deep into audience research to understand not just who we’re talking to, but who we want to reach. I identify gaps, unmet needs, and golden opportunities for connection.
  • Brand Devotee: Nothing excites me more than dissecting a brand for inconsistency and crafting unified, bold narratives that reflect its essence.
  • Analytics Enthusiast: From platform-native metrics to external analytics tools, I use data to drive performance. I analyze what’s working, study competitors, and hunt for missed opportunities.
  • Collaboration Junkie: I thrive in environments where ideas bounce freely. My best work happens in rooms filled with people who love what they do.
  • Wearing Many Hats: Having built my career in small, nimble environments, I excel in dynamic roles that span strategy, execution, and evaluation.

Timeline

Marketing & Growth Specialist

Blush ‘n Bangs
01.2019 - 12.2024

Marketing Manager

Instrument Repair & Calibration
01.2017 - 12.2019

Assistant to CEO / Brand Associate

LEX Activewear
01.2015 - 12.2017

Master of Professional Studies - Public Relations & Corporate Communications

Georgetown University

Bachelor of Arts - Journalism

University of Houston