Kate Olson
Summary
Driven Content Manager offering 18 years of client-focused service, project management, and business-generating content production. Results-driven content creator and marketing specialist, delivering clear, concise, and engaging copy, focusing on your company's areas of expertise to communicate clearly with your target audience. A cultivated writer with the ability to echo the organization's voice in diversified formats of written copy including blogs, website copy, email campaigns, social media content, ebooks, whitepapers, and press releases.
Overview
18
18
years of professional experience
Work History
Content Manager & Lead Writer
Love Justice International
Lincoln, United States
10.2018 - Current
- Drive lead and donor engagement by collaborating with the marketing team to develop and execute effective digital marketing strategies.
- Partner with the marketing team to increase website traffic and engagement through compelling messaging in blog posts and email content.
- Develop and execute exclusive email content and storytelling campaigns that attract, educate, and engage donors, resulting in increased retention and contributions.
- Work closely with the marketing team to create and adhere to a comprehensive content and campaign schedule that aligns with organizational goals and objectives.
- Ensure high-quality content development, distribution, and measurement by proficiently managing editorial responsibilities, including a current understanding of SEO best practices, content categorization and structure, and editorial workflows.
- Oversee editorial governance and manage the editing and approval process to ensure all content is consistent with the brand voice, style, and tone.
- Utilize email analytics and data to implement effective email strategies, workflows, and best practices, resulting in improved engagement, conversion rates, and donor satisfaction.
- Used content management system to analyze user engagement and website traffic metrics.
Content Creator & Writer
Hydration Media
Denver, CO
09.2006 - 09.2018
- Managed all content creation activities for client websites to drive traffic, engagement, and leads, resulting in increased sales and customer retention.
- Collaborated closely with the marketing team to develop web content strategies that aligned with the clients' short-term and long-term goals.
- Developed and maintained a content marketing calendar to ensure regular updates of fresh and engaging website content.
- Conducted research and produced search engine optimized copy that was both informative and entertaining.
- Coordinated with the marketing team throughout all phases of client projects, from research and planning to on-time delivery of high-quality deliverables.
- Created impactful brand messaging across all marketing media, contributing to increased lead engagement and customer retention.
- Collaborated with the social media manager to develop content for various social media channels, ensuring consistency with the overall brand messaging.
- Managed digital content hubs and supported all social channels, including email and newsletter distribution, to maximize engagement and drive traffic.
- Strengthened content through proofreading and editing.
- Generated stories to reflect current trends and news to pull audience into website.
Content Creator & Writer
The Frontier Agency (now Leading Good)
Nashville, TN
08.2016 - 10.2017
- Conducted research and produced engaging content for blog, email, and website, resulting in increased traffic and engagement.
- Focused on aligning goals across teams and external agencies to cultivate and retain key client/donor relationships and business partnerships.
- Collaborated with the team to develop strategies for optimal performance and to achieve deadlines, goals, and superior SEO-driven content that generated high-quality traffic to client websites.
- Supervised external messaging and oversaw the writing and management of content, creating engaging content that attracted and retained donors and educated the organization's audience.
- Maintained and implemented a brand-publisher mindset to create content that met the audience's needs and optimized the path to conversion.
- Assisted in the rebranding and launch of an existing nonprofit to expand its reach and audience, resulting in increased awareness and engagement.
Social Media Manager & Content Creator
Lazaderm Skincare Centre/Physicians Vein Clinic
Watertown, SD
01.2015 - 09.2016
- Managed social media accounts, partnering with the marketing team to successfully promote services and increase engagement.
- Optimized and wrote medical content and information in a transparent and comprehensible tone for patients and clients, improving their understanding of medical topics and procedures.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
Education
Bachelor of Arts - Communications
Montclair State University
Montclair, NJSkills
- Campaign Conceptualization
- Copywriting
- Storytelling & Ghostwriting
- Digital Content Management
- Editorial Calendar
- Landing Page Optimization
- Google Workspace
- Content Sourcing
- Email Content Management
- Brand Messaging
- Donor/Client Management
- HubSpot
Additional Information
Writing portfolio available at https://www.clippings.me/kateolsonportfolio
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Content Manager & Lead Writer
Love Justice International
10.2018 - Current
Content Creator & Writer
The Frontier Agency (now Leading Good)
08.2016 - 10.2017
Social Media Manager & Content Creator
Lazaderm Skincare Centre/Physicians Vein Clinic
01.2015 - 09.2016
Content Creator & Writer
Hydration Media
09.2006 - 09.2018
Bachelor of Arts - Communications
Montclair State University
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