Summary
Overview
Work History
Education
Skills
Leadership
References
Timeline
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Kate Palozzola

New York,NY

Summary

Results-oriented business development professional with a strong track record in management and client relationship cultivation. Proven expertise in overseeing strategic initiatives that elevate brand visibility while effectively pitching tailored solutions, leading to significant market presence improvements. Skilled in analyzing market trends to identify growth opportunities and implement impactful strategies, all aimed at enhancing client profitability. Dedicated to building partnerships that drive revenue growth through meticulous relationship management.

Overview

5
5
years of professional experience

Work History

Recruiter

Meet Recruitment
New York, NY
07.2023 - Current
  • Cultivated long-term relationships within specialized markets by showcasing company offerings to more than 1,000 potential clients.
  • Achieved invoicing of upwards of $300,000 through strategic placement of candidates in long-term positions.
  • Negotiated terms of business with seven new clients and revitalized inactive clients.
  • Established strong relationships with C-Suite executives and board members through consistent communication.
  • Adapted marketing approaches based on evolving market insights.
  • Planned and executed regular marketing materials to drive engagement, build relationships, and generate leads.
  • Oversaw client accounts encompassing interview processes, client satisfaction, budgeting, and contract negotiations.

Marketing Coordinator

DXagency
05.2022 - Current
  • Acted as the main liaison for addressing diverse client needs.
  • Oversaw client portfolios of major organizations, inclusive of National Geographic Books, Paramount, Univision, WNBA, Reelz, Motive Health, Artis, Hero Snacks, Monumental Sports, and Raptor Group.
  • Executed live events featuring network upfronts, photoshoots, and brand-centered occasions.
  • Crafted strategic marketing plans to boost brand visibility.
  • Contributed to television network negotiation drop strategies for enhanced decision-making and consumer engagement.

Viceroy

Barstool Sports
03.2020 - 05.2022
  • Generated unique, consumer specific material to drive engagement on Instagram, TikTok, and Twitter.
  • Designed marketing initiatives targeting audience engagement for improved brand recognition.
  • Assessed social media performance metrics for insights into audience expansion and engagement.
  • Designed platform-specific materials to support strategic achievement of key performance indicators.
  • Leveraged editing software to produce high-quality multimedia assets for digital channels.

Public Relations & Social Media Intern

On The Marc Media
12.2021 - 03.2022
  • Conducted market and public opinion research for strategic brand development.
  • Collaborated with marketing team members to ensure consistency of messaging across all channels.
  • Developed content for various social media platforms including Facebook, Twitter, Instagram, YouTube, LinkedIn, and Snapchat.
  • Ensured current information on press lists through frequent revisions.
  • Crafted engaging communication pieces for various media outlets, including social channels and newsletters.
  • Generated media content with strategic focus on virality.

Education

Bachelor of Arts - Communication Studies

Rowan University
Glassboro, NJ
05.2022

Skills

  • Synthesio
  • Rephonic
  • Amazon Business Manager
  • Google Analytics
  • Facebook Business Manager
  • Business development
  • Market analysis
  • Public and media relations
  • Digital marketing
  • Campaign management

Leadership

Alpha Epsilon Phi | Phi Kappa Chapter 

President 

  • Led a ten-member executive board, managed 150+ organization members, forty-six chairs, and daily operations.
  • Created and managed budgets reducing unnecessary costs working directly with local establishments and vendors.
  • Attended multiple leadership workshops to assess and improve personal strengths and weaknesses as a team leader.

National Panhellenic Council Representative December 2020 - December 2021

  • Served on the executive board representing six social organizations with student leaders from Greek university councils.
  • Participated in weekly event planning and initiatives with fellow executive board members.

References

References available upon request.

Timeline

Recruiter

Meet Recruitment
07.2023 - Current

Marketing Coordinator

DXagency
05.2022 - Current

Public Relations & Social Media Intern

On The Marc Media
12.2021 - 03.2022

Viceroy

Barstool Sports
03.2020 - 05.2022

Bachelor of Arts - Communication Studies

Rowan University

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Kate Palozzola