Summary
Overview
Work History
Education
Skills
Websites
Activities
References
Timeline
Generic

Kate Prais

Delray Beach,FL

Summary

An inspiring and engaging leader with 20+ years record of success building brands, developing, and executing strategic sales & marketing initiatives from the bottoms up. Built brand equity as the leader for Direct Response TV, E-Commerce, Retail and the Professional channels. Managed and developed sales teams across multiple channels to exceed company goals.

Overview

23
23
years of professional experience

Work History

Vice President of Global E-Commerce & DRTV

NuFACE
08.2022 - Current
  • Delivered double digit comp growth YOY achieving sales targets established by brand in E-Commerce channel
  • Identified and implemented transition on Amazon from 1P to 3P Seller to manage and control pricing and increase overall financial health of business
  • Drive off platform initiatives to maximize organic sales on Amazon platform during key events, such as Prime Day & BFCM
  • Responsible for forecasting and managing media spend and promo dollars for e-commerce channel including Amazon and other E-commerce partners
  • Manage P&L to align with sales performance for E-commerce and QVC
  • Analyze sales trends across market and brand to provide recommendations and ideas for improvement to maximize sales for both E-Commerce and QVC
  • Maintain site merchandising and brand content for both E-commerce and QVC
  • Partner with marketing to maintain digital library of assets needed for product listings, product launches and marketing campaigns
  • Continually built business from 500K to $20M with compound annual growth rate of 36% in sell thru over 12 years
  • Responsible for day-to-day business relationship with Global and Domestic QVC buyers, planners, and live production team to execute both off air and on-air strategy
  • Execute and manage on air live show programming including scheduling, host brand education, on air coaching and backstage production
  • Create and analyze pre and post on air programming to optimize messaging and sell thru
  • Lead preparation and execution of all assets used relative to on air including, models, before and after images, animation, and all on air content
  • Senior member of executive leadership team.

VP of Sales and Business Development DRTV

NuFACE
04.2011 - 07.2022
  • Manage P&L to align with sales performance for QVC
  • Analyze sales trends across market and brand to provide recommendations and ideas for improvement to maximize sales for QVC
  • Maintain site merchandising and brand content for QVC
  • Partner with marketing to maintain digital library of assets needed for product listings, product launches and marketing campaigns
  • Continually built business from 500K to $20M with compound annual growth rate of 36% in sell thru over 12 years
  • Responsible for day-to-day business relationship with Global and Domestic QVC buyers, planners, and live production team to execute both off air and on-air strategy
  • Execute and manage on air live show programming including scheduling, host brand education, on air coaching and backstage production
  • Create and analyze pre and post on air programming to optimize messaging and sell thru
  • Lead preparation and execution of all assets used relative to on air including, models, before and after images, animation, and all on air content
  • Senior member of executive leadership team.

Vice President of Professional & Retail Channels

NuFACE
02.2009 - 03.2013
  • Senior Executive with responsibility for strategic planning, P& L forecasting, development, and management of national sales with multi-channel distribution including Big Box Retail, Professional and Spa & Medical
  • Through effective sales and marketing management increased company from just under $1 million to over $17 million in sales in 4 years
  • Directly managed team of 30+ including but not limited to training, coaching, mentoring, performance improvement and internal and external communication
  • Planned and executed trade shows
  • Partnered with marketing to develop new products to maintain and increase post-consumer sales with consumable goods.

Owner/Operator

Pizza Fusion
01.2007 - 05.2008
  • Managed day-to-day business operations.
  • Trained and motivated employees to perform daily business functions.
  • Established foundational processes for business operations.
  • Enhanced operational efficiency and productivity by managing budgets, accounts, and costs.
  • Evaluated suppliers to maintain cost controls and improve operations.

Regional Sales Manager

Eminence Organic Skincare
02.2004 - 01.2007
  • Increased sales by over 300%
  • Achieved sales objectives by coordinating independent sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
  • Developed and maintained positive relationships with clients in assigned sales territories.
  • Participated in sales calls to strengthen customer relationships and uncover possible opportunities for growth.
  • Generated detailed sales reports and forecasts to analyze performance and track progress.
  • Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
  • Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.

Regional Sales Manager

Jane Iredale Mineral Makeup
02.2001 - 04.2004
  • Increased sales by over 500%
  • Achieved regional sales objectives by coordinating independent sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
  • Developed and maintained positive relationships with clients in assigned sales territories.
  • Participated in sales calls to strengthen customer relationships and uncover possible opportunities for growth.
  • Generated detailed sales reports and forecasts to analyze performance and track progress.
  • Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
  • Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.

Education

Bachelor of Science - International Business

Madonna University
Livonia, MI

Skills

  • On air spokesperson/ Maximized marketing thru targeted messaging on air to increase brand awareness and sell thru on Direct Response TV
  • Brand Building/ Ability to grow brand from bottoms up with exceptional results
  • Education/ Content creator that engages consumer thru brand videos, IG Live, Masterclasses and Virtual House Calls
  • Account management/ Ability to look for opportunities and cultivate relationships to meet company profitability
  • Strategic planning/ Effective at implementing and executing strategic objectives to exceed company goals
  • P&L Management/Manage all aspects of P&L to reach annual company financial goals
  • Sales Management/ Establishing infrastructure and training to build brand and produce top sales
  • Marketing/ Understanding market and how best to position and message for ultimate success

Activities

  • PTA President Unity School
  • Big Brother Big Sister Mentor
  • AVDA Donor

References

Furnished upon request

Timeline

Vice President of Global E-Commerce & DRTV

NuFACE
08.2022 - Current

VP of Sales and Business Development DRTV

NuFACE
04.2011 - 07.2022

Vice President of Professional & Retail Channels

NuFACE
02.2009 - 03.2013

Owner/Operator

Pizza Fusion
01.2007 - 05.2008

Regional Sales Manager

Eminence Organic Skincare
02.2004 - 01.2007

Regional Sales Manager

Jane Iredale Mineral Makeup
02.2001 - 04.2004

Bachelor of Science - International Business

Madonna University

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Kate Prais