Kate Spangenberg
Minneapolis,MN
Summary
Professional content strategist with robust background in managing digital content operations. Proven ability to drive engagement through strategic planning, SEO optimization, and compelling storytelling. Strong emphasis on team collaboration, adaptability, and delivering consistent results. Skilled in content creation, editorial oversight, and analytics with focus on meeting organizational goals.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Creative Content Manager
Trafera
01.2021 - Current
- Worked across departments to align sales and marketing goals and strategies.
- Developed and managed content calendar to meet deadlines and engagement goals.
- Managed a rebrand project and oversaw the application of that new brand across a variety of digital, print, and live marketing activities.
- Guided a target audience through the customer journey and identified/delivered quality leads to a sales team.
- Ideated, strategized, and executed marketing campaigns with the help of a small, managed team.
- Managed partner relationships and developed co-branded marketing campaigns.
- Managed content distribution to online channels and social media platforms.
- Presented quarterly reports on key performance metrics to senior management, providing insights into areas requiring attention.
- Consistently met tight deadlines while managing multiple projects simultaneously, prioritizing tasks effectively.
- Edited and proofread content for accuracy and readability.
- Conducted research and collaborated with subject matter experts to develop accurate content.
Marketing Specialist
FireFly Computers
02.2019 - 01.2021
- Developed written, digital content for web (blogs, web copy, sales documents, emails)
- Ran brand cohesive social media across a number of platforms
- Created print and digital sales materials that aligned with sales priorities, marketing strategies, and company goals
- Designed experiential spaces for use at trade shows
- Created website mockups and UX design
Sales And Marketing Coordinator
Conversion-omics Speakers and Consultants
03.2018 - 08.2018
- Developed written content for web and print materials
- Managed social media accounts
- Created external emails and newsletters
- Designed and wrote sales documents, fliers, and brochures for a wide variety of clients
Education
Bachelor Of Arts (B.A.) - Entrepreneurial Studies
University of St. Thomas
St. Paul, MN06.2017
Certification - Graphic Design
Normandale Community College
Bloomington, Minnesota08.2017
Skills
- Campaign Conceptualization
- Digital Media Strategy
- Copywriting
- Graphic Design (Adobe CC)
- Management
- Consistent Brand Messaging
- Partner Relationships
- UX Design
- Editing
- Written and Verbal Communication
- Blog Posts
- Video Content Production
- Strategic content planning
- Content Development
- Brand Messaging
References
References available upon request
Certification
Graphic Design Software | Normandale Community College | 2017
Google Analytics Certification | 2024
Timeline
Creative Content Manager
Trafera
01.2021 - Current
Marketing Specialist
FireFly Computers
02.2019 - 01.2021
Sales And Marketing Coordinator
Conversion-omics Speakers and Consultants
03.2018 - 08.2018
Bachelor Of Arts (B.A.) - Entrepreneurial Studies
University of St. Thomas
Graphic Design Software | Normandale Community College | 2017
Google Analytics Certification | 2024
Certification - Graphic Design
Normandale Community College
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