Summary
Overview
Work History
Education
Skills
Websites
Additional Information
Assessments
Personal Information
Timeline
Generic

Kate Sparks

Saint Petersburg,FL

Summary

Results-driven Media Professional with forward-thinking approach centered on company success and competitive growth. Demonstrated record of success in building successful teams and managing profitable operations.

Overview

16
16
years of professional experience

Work History

CEO and Principal Designer

Kate Sparks Interiors
11.2018 - Current
  • Manage a portfolio of diverse residential and commercial projects with budgets ranging from $10k to $1 million
  • Leverage strong design skills and thorough understanding of trends and client needs to select and procure finishes, materials, fixtures, furniture, accessories and art
  • Complete projects on budget and deliver on time by having clear expectations and clear communication among multiple teams of trades
  • Conduct successful sales presentations by having a very clear idea of what the client needs in order that the final project is something they love
  • Create client 3D renderings via Live Home 3D so clients are able to accurately understand the vision for their space
  • Develop and implement strategic plans and marketing strategy to grow the business and increase profitability, taking into account market trends and customer needs
  • Establish and maintain strong relationships with vendors and suppliers to ensure high-quality materials and timely delivery for projects
  • Collaborate with architects and contractors to ensure seamless execution of design plans and project timelines
  • Manage and oversee the financial aspects of the business, including budgeting, forecasting, and financial reporting, to ensure profitability and financial sustainability.

Media Coordinator

Aqua Communications
12.2020 - 05.2021
  • Reconciled agency's media billing.
  • Demonstrated adaptability by managing shifting priorities and tight deadlines while maintaining a high level of organization and attention to detail.
  • Served as a liaison between internal departments and external vendors/partners to ensure smooth communication during project execution phases.
  • Handled external communications with media vendors.
  • Assisted in annual media planning

MULTI MEDIA SALES EXECUTIVE

Tampa Bay Times - Times Publishing Co.
05.2018 - 12.2018
  • Identified new advertising opportunities to maximize revenue
  • Collaborated with the marketing team to develop innovative marketing strategies and campaigns that align with the client's brand and objectives
  • Analyzed market trends and competitor advertising strategies to identify potential gaps or opportunities for the client's advertising campaigns
  • Developed relationships and partnerships with local businesses to generate new advertising opportunities
  • Provided regular performance reports and analysis to clients, highlighting the effectiveness of their advertising campaigns and making recommendations for improvements.

Account Executive

United Landmark Associates
02.2018 - 06.2018
  • Stayed up-to-date on emerging industry and product standards and trends to revitalize accounts.
  • Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
  • Achieved or exceeded company-defined sales quotas.
  • Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.

MEDIA PLANNER AND BUYER

The Garden City Group, Inc
01.2008 - 01.2017
  • Designed and implemented effective legal notice campaigns for bankruptcy, securities, and class action cases using reach and frequency analysis for approval by the courts
  • Managed buying and publication for high-profile, complex cases throughout the project life cycle so projects published correctly and within the timeline and budget
  • Designed and created multi-media public relations campaigns, including Facebook and Twitter posts and short videos to affect maximum exposure
  • Analyzed metrics on digital buys and re-allocated resources during campaign as needed so that correct reach and frequency was achieved
  • Hired new staff, temps, outside talent, created proposals, media plans, creative briefs, inversion orders
  • Managed office logistics like liquidating onsite office and setting up remote workstations for employees
  • Issued press releases in up to 32 countries (in language), extensive research on industry-specific publications, built media contact lists, tracked and analyzed media exposure resulting from release.

Education

BACHELOR of ARTS - Journalism & Psychology

Gonzaga University
Spokane, WA

Skills

  • Adobe InDesign
  • InDesign
  • MRI
  • comScore
  • telmar
  • CRM
  • Project Management
  • Digital marketing
  • Marketing
  • Social media management
  • SEO
  • Microsoft Suite
  • Google Suite
  • Facebook Advertising
  • Media Planning
  • Vendor Management
  • Negotiation
  • Advertising
  • Organizational Development
  • Policies and Procedures
  • Basecamp, Monday and other similar

Additional Information

Technical Skills Gfk MRI/Telmar, Google / Bing Ad Words, comScore, Cision/Vocus, SRDS, AP Stylebook and Chicago Manual of Style, Adobe Creative Suite, Adobe InDesign

Assessments

  • Customer focus & orientation, Proficient, 10/01/23
  • Project timeline management, Proficient, 03/01/22
  • Sales skills, Proficient, 12/01/20
  • Social media, Proficient, 03/01/22
  • Retail customer service, Proficient, 10/01/23
  • Spreadsheets with Microsoft Excel, Proficient, 02/01/21
  • Customer service, Proficient, 10/01/23

Personal Information

Willing To Relocate: Upper Southeast or Lower Midwest, among others

Timeline

Media Coordinator

Aqua Communications
12.2020 - 05.2021

CEO and Principal Designer

Kate Sparks Interiors
11.2018 - Current

MULTI MEDIA SALES EXECUTIVE

Tampa Bay Times - Times Publishing Co.
05.2018 - 12.2018

Account Executive

United Landmark Associates
02.2018 - 06.2018

MEDIA PLANNER AND BUYER

The Garden City Group, Inc
01.2008 - 01.2017

BACHELOR of ARTS - Journalism & Psychology

Gonzaga University

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