Kate Walker
New York
Overview
3
3
years of professional experience
Work History
Ad Sales Coordinator
NPR
New York, NY
11.2024 - Current
- Develop strategic, data-driven media plans leveraging audience insights to meet client KPIs and cross-channel objectives, resulting in approved quarterly and annual campaigns delivering 4M+ impressions and managing budgets up to $1M.
- Own end-to-end digital and radio campaign management, from crafting NPR-compliant creatives, to overseeing pacing, optimization, and delivering wrap reports to maximize ROI in future investments.
- Lead proactive client communication and pitch NPR’s multi-platform capabilities to media agencies through outreach notes and decks
- Manage client invoicing, troubleshooting any discrepancies to ensure timely payment
Account Manager
Donut Digital
New York
07.2024 - 11.2024
- Manage daily operations and client communications for a diverse portfolio of brands across multiple industries on digital platforms
- Convey creative concepts through detailed briefs, ensuring clarity and collaboration throughout the entirety of the campaign
- Lead strategic planning sessions with executive stakeholders, driving impactful results and achieving KPI goals through innovative ideas and iterative testing
- Regularly update cross-functional teams on client status and emerging opportunities
Advertising Sales Associate
Paramount
New York
06.2023 - 07.2024
- Manage over $25 million in Upfront and Scatter deals for agencies including Procter & Gamble, Kraft, Kohls, and Capital One ensuring the success and delivery of campaign-guaranteed impressions
- Act as the primary point of contact between the agency and internal teams, proactively offering opportunities to increase delivery and exceed campaign goals
- Responsible for creating and updating Nielsen and VideoAmp tracking reports for both internal and client sales teams
- Execute brand sponsorships on premiere shows like The Daily Show and RuPaul's Drag Race
New Business Intern
Paramount
New York
06.2022 - 08.2022
- Pitch data-driven advertising recommendations to acquire new business and drive revenue
- Research and analyze spending history and relevant marketing of potential brand partnerships on MediaRadar, iSpot.TV, and Winmo
- Engage and share insights with cross-functional teams on MasterCard, Plan B One-Step, and Paramount Tentpole accounts
Education
Bachelor of Arts - Advertising, Account Management Emphasis
Syracuse University
05.2023
Bachelor of Science - Information Management & Technology, Web Design Concentration
Syracuse University
05.2023
Skills
Research Databases: Commspoint, Mintel,
MRI Simmons, GWI, Nielsen,
MediaRadar, Winmo, iSpotTV
Software: Microsoft Suite, Google Suite,
Adobe Creative Suite, Keynote, Sharepoint,
Ads Manager
Hobbies and Interests
- Media Trends
- Certified Teacher Yoga Teacher
- Traveling - I am Australian, South African, and American
Timeline
Ad Sales Coordinator
NPR
11.2024 - Current
Account Manager
Donut Digital
07.2024 - 11.2024
Advertising Sales Associate
Paramount
06.2023 - 07.2024
New Business Intern
Paramount
06.2022 - 08.2022
Bachelor of Arts - Advertising, Account Management Emphasis
Syracuse University
Bachelor of Science - Information Management & Technology, Web Design Concentration
Syracuse University