Summary
Overview
Work History
Education
Skills
Timeline
Generic

Katelyn Boyd

Columbus,NC

Summary

Creative Project Manager specialized in visual merchandising and store execution. Brings almost 10 years of valuable store and Home Office experience to bring Brand objectives to life. Known for attention to detail, strong communication, & finding creative solutions. Knowledgeable about modern retail merchandising and leverages curiosity to push merchandising and execution strategies forward.

Overview

9
9
years of professional experience

Work History

Project Manager, Brand Guide

Victoria's Secret PINK
02.2022 - Current
  • Construct, influence and manage comprehensive visual communication tools and processes to support the brand’s visual direction on a daily, weekly, monthly and quarterly basis
  • Present visual communication tools to leadership for review and approval before uploading to a web-based application for all domestic US & Canada stores
  • Partner with cross-functional partners, at all levels of leadership, to align on communication strategies by determining the best timing and method of communication to drive or support the business
  • Influence visual decisions to positively impact store execution by providing guidance to Visual Merchandising based on store specific needs
  • Digital Photography and editing of all visual presentations set in the mock store, which are leveraged to build visual communications to be executed by the field for all Floorsets

Project Manager, Brand Communication

Victoria's Secret
04.2018 - 02.2022
  • Responsible for writing, editing, and publishing all communications for Victoria’s Secret Lingerie, PINK, and Victoria’s Secret Beauty to 700+ stores
  • Collaborated daily with cross-functional partners to understand communication needs, determine operational impacts, influence execution strategies, and plan future initiatives
  • Took on the ownership of visual merchandising communications for Lingerie Testing as a stretch assignment

Merchandising Manager

Victoria's Secret
03.2015 - 04.2018
  • Responsible for overseeing the entire merchandise lifecycle, inclusive of strategically planning product placement and executing seasonal merchandising strategies
  • Served as Brand Leader for Victoria’s Secret Lingerie, PINK & Beauty and drove positive sales comps through flawless floorset execution and investing in top talent
  • Trained other leaders in the district on standards, merchandising strategies, floorset mapping, and developing a merchant mindset to make educated shopkeeper decisions
  • Took on a stretch assignment to oversee the visual merchandising process for all stores in the district
  • Led the merchandising for new store openings and all visual training labs within the Florida market

Education

Bachelor of Science - Retail Merchandising & Product Development

Florida State University
Tallahassee, FL
05.2015

Skills

  • Communication
  • Visual merchandising
  • Creativity
  • Strong attention to detail
  • Training, coaching, and developing top talent
  • Building cross-functional relationships
  • Giving, receiving, and actioning feedback
  • Adaptability

Timeline

Project Manager, Brand Guide

Victoria's Secret PINK
02.2022 - Current

Project Manager, Brand Communication

Victoria's Secret
04.2018 - 02.2022

Merchandising Manager

Victoria's Secret
03.2015 - 04.2018

Bachelor of Science - Retail Merchandising & Product Development

Florida State University

Similar Profiles

CREATE PROFILE
Katelyn Boyd