Katelyn Campbell
Pineville,LA
Summary
Dynamic marketing professional with a proven record at Kinetix, specializing in event planning and project management. Skilled in photography and videography, I have successfully led nonprofit initiatives, managed client accounts across industries, and increased brand visibility through strategic marketing campaigns. Proficient in using Google Analytics to make data-driven decisions and improve performance.
Overview
6
6
years of professional experience
Work History
Marketing Department Manager
Kinetix
09.2019 - Current
- Developed and executed comprehensive marketing strategies to enhance brand visibility and market reach.
- Led cross-functional teams to implement integrated marketing campaigns across digital and traditional platforms.
- Analyzed market trends and consumer insights to inform product positioning and promotional activities.
- Evaluated campaign performance metrics, making data-driven adjustments to improve effectiveness and ROI.
- Oversaw budget allocation for marketing initiatives, ensuring optimal resource utilization and cost efficiency.
- Mentored marketing interns, fostering skill development and knowledge sharing within the team.
- Produced high-quality photo/video content using professional equipment and software for various platforms, enhancing brand visibility and engagement.
- Developed and maintained strong client relationships to enhance customer satisfaction and retention.
- Developed engaging content for social media platforms, enhancing brand visibility and audience interaction.
Gleaux for the Girls - Event Coordinator Lead
Kinetix
10.2021 - Current
- Coordinated logistics for annual event, ensuring smooth execution and adherence to timelines.
- Developed and maintained relationships with vendors to secure quality services and competitive pricing.
- Led cross-functional teams in planning and executing a large-scale nonprofit fundraiser.
- Assisted in raising over $100,000 annually through pre-event registration, online raffle ticket coordination, and onsite sales.
- Handled crisis management situations promptly, minimizing negative impact on event outcomes and client satisfaction.
- Brainstormed and implemented creative event concepts and themes.
Education
Bachelor of Arts - Communications
Northwestern State University of Louisiana
Natchitoches, LA12-2019
Skills
- Event Planning
- Project Management
- Photography/Videography
- Adobe Creative Suite
- DSLR & Mirrorless Camera Equipment
- Google Analytics
- Sales
- Client/Account Management
- Canva
- Microsoft Office
Timeline
Gleaux for the Girls - Event Coordinator Lead
Kinetix
10.2021 - Current
Marketing Department Manager
Kinetix
09.2019 - Current
Bachelor of Arts - Communications
Northwestern State University of Louisiana