Summary
Overview
Work History
Education
Timeline
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Katelyn Casanova

Austin

Summary

Results-oriented Brand Partnerships Industry Lead with expertise in strategic planning and client relationship management. Proven track record in driving sales and fostering long-term partnerships. Skilled in identifying market opportunities and implementing effective strategies to enhance brand visibility.

Overview

9
9
years of professional experience

Work History

Brand Partnerships Manager, Industry Lead, Fashion

TikTok
Austin
01.2023 - Current
  • Lead and managed the Mid Market Fashion Brand Partnerships team, consistently driving over $140 million in annual revenue and out performing the other sales teams
  • Built and nurtured strategic relationships with key client stakeholders at all levels, fostering deeper partnerships and contributing to the development of more effective business strategies.
  • Cultivated and maintained strong cross-functional relationships with Sales, Marketing, Product, Legal, and Operations teams to ensure seamless execution of brand partnership initiatives.
  • Successfully built and scaled multiple key programs within the Brand Partnerships ecosystem, resulting in increased deal size, improved efficiency, and new revenue streams
  • Recruited, mentored, and developed a high-performing team of partnership managers, fostering a collaborative and results-oriented environment.
  • Developed and implemented best practices and standardized processes for the Brand Partnerships team to enhance efficiency and consistency.

Brand Partnerships Manager, CPG and Fashion

TikTok
Austin
05.2021 - 12.2022
  • Consistently met and surpassed revenue targets throughout my tenure in seat.
  • Spearheaded the launch and growth of the CPG vertical, expanding the client portfolio to over 120 mid-market brands.
  • Actively met with key stakeholders within brand partners to foster strong relationships, ensure mutual goal alignment, and identify opportunities for partnership expansion.
  • Mentored and coached over 10 new Business Partnership Managers across various teams and regions, guiding them through the sales process to achieve key revenue milestones.
  • Developed and hosted webinars for both prospective and active clients within the CPG vertical, driving engagement and business development.
  • Led Sales Objection Handling training for new hires, equipping them with essential skills for successful client interactions.
  • Actively supported team recruitment and facilitated the onboarding process for new peers joining the Mid-market team.
  • Identified and prioritized key sub-verticals within the CPG market based on performance trends, optimizing prospecting efforts and driving targeted growth.

Client Solutions Manager I Midmarket

TikTok
Austin
02.2020 - 05.2021
  • Successfully established Austin office and midmarket team in 2020.
  • Developed and managed processes that define current team roles and responsibilities for CSMs, BPMs, and CSPs.
  • Onboarded and mentored over 20 CSMs to enhance team capabilities.
  • Managed and expanded hundreds of post-sale client relationships, focusing on brand advertisers.
  • Collaborated with Brand Partnership Managers to strategically scale accounts and promote product adoption.
  • Provided optimization recommendations and post-campaign reporting on creative strategies, bidding, and tracking pixels.
  • Partnered with sales team on pre-sale research and pitch development using user insights.

Digital Account Manager

Unique Influence/ Media Assembly
Austin
11.2017 - 02.2020
  • Manage up to $100k in social advertising daily across multiple platforms
  • Oversee budgets up to $1.5M - $3M per month
  • Conduct user acquisition strategies for national & international brands
  • Delivered cost estimates on advertising plans and services to customers
  • Reviewed customers' products, advertising history and business to identify effective advertising solutions
  • Present quarterly business reviews to clients
  • Act as a liaison between client & creative teams to generate aligned, engaging, & seamless content while also testing the most effective methods of delivery across platforms, bidding strategies, ad types, retention optimization & audience ideation
  • Maintain relationships with clients across an array of verticals, while overseeing projects including ad creation, implementation, reporting & case studies
  • Extensive experience with MMP's and FMP's

Client Support Analyst

Cognizant Technology Solutions/ Facebook
Austin
05.2016 - 11.2017
  • Acted as an advisor/intermediary between account managers and clients on service tickets and closed tickets upon client satisfaction
  • Performed troubleshooting to determine root cause of technical issues
  • Utilized internal tools to triage client issues on both Facebook and Instagram
  • Created and implemented a variety of training resources and practices to ensure success for a flagship program

Education

Bachelor of Arts - Public Relations

University of Louisiana At Lafayette
Lafayette, LA
12.2015

Timeline

Brand Partnerships Manager, Industry Lead, Fashion

TikTok
01.2023 - Current

Brand Partnerships Manager, CPG and Fashion

TikTok
05.2021 - 12.2022

Client Solutions Manager I Midmarket

TikTok
02.2020 - 05.2021

Digital Account Manager

Unique Influence/ Media Assembly
11.2017 - 02.2020

Client Support Analyst

Cognizant Technology Solutions/ Facebook
05.2016 - 11.2017

Bachelor of Arts - Public Relations

University of Louisiana At Lafayette

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Katelyn Casanova