Katelyn Civitello
Moodus,CT
Summary
Dynamic Social Media Content Creator with a proven track record at HeiDIYbotantics, and Onewith enhancing brand exposure and engagement through innovative social media strategies and content production. Expert in SEO techniques and trend analysis, with exceptional time management skills. Elevated follower interactions significantly, demonstrating a keen ability to captivate and grow audiences.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
7
7
years of professional experience
Work History
Social Media Content Creator
Self-employed
06.2021 - Current
- Developed in-depth understanding of digital and mobile marketing practices and media.
- Managed content across multiple platforms for widest audience reach.
- Created, curated and managed published content for feed and stories across social media channels.
- Established credibility on social media and persuaded others by virtue of authenticity and reach.
- Applied current editing and photography tools to tell great stories.
- Posted testimonials, promotional content and consumer experiences to social media platforms to garner comments and likes.
- Maintained social media accounts by keeping content engaging, fresh, educational and entertaining.
- Used social media to promote events and products.
- Edited photo and video content to format for various social media applications including TikTok, Instagram, Youtube, Snapchat, and Pinterest.
Pinterest Strategist
Onewith
07.2022 - 01.2025
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
- Cultivated relationships with search engine providers to gain industry insights and determine prospects.
- Created content strategies for digital media.
- Crafted and implemented strategies to increase search visibility and website traffic.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Optimized website content and images to improve search engine rankings.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Researched and analyzed industry trends to inform search marketing strategies.
Senior Sales Associate/Retail Store Manager
Rebooteco
09.2022 - 08.2024
- Used POS system to process sales, returns, online orders, and gift card activations.
- Organized store merchandise racks and displays to promote and maintain visually appealing environments.
- Up-sold and cross-sold products effectively, driving sales and increasing revenue.
- Built relationships with customers and community to promote long term business growth.
- Contributed to event marketing, sales and brand promotion.
- Presented professional image consistent with company's brand values.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Greeted customers and offered assistance with selecting merchandise, finding accessories and completing purchases.
- Completed routine store inventories.
- Opened and closed store daily
- Performed regular cleaning duty to keep cleanliness of storefront
- Cared for store plants
Social Media Manager
HeiDIYbotantics
11.2021 - 07.2023
- Cultivated strong corporate image and identity with clear branding.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Reviewed marketing materials and documents for brand accuracy and trending design.
- Managed social media channels to strengthen brand exposure and facilitate engagement.
- Drove social media impressions, followers and interactions.
- Tracked social media trends and adapted to attract target follower demographic.
- Optimized social media content for maximum engagement and reach.
- Wrote and edited blogs, social media posts, web copy and emails.
- Used and created informative graphics with use of Canva
Guest Advocate
Target
08.2017 - 12.2020
- Responded to customer requests, offering excellent support and tailored recommendations to address needs.
- Trained new personnel regarding company operations, policies and services.
- Monitored cash drawers in multiple checkout stations and maintained adequate cash supply.
- Recommended, selected and helped locate and obtain out-of-stock product based on customer requests.
- Developed highly empathetic client relationships and earned reputation for exceeding service standard goals.
- Cross-trained and backed up other customer service managers.
- Maintained up-to-date knowledge of product and service changes.
- Collaborated with staff members to enhance customer service experience and exceed team goals through effective client satisfaction rates.
- Investigated and resolved customer inquiries and complaints quickly.
- Maintained clean and orderly checkout areas by mopping floors, emptying trash cans and wiping down surfaces.
- Collected and returned unpurchased or returned items to correct shelf locations and arranged displays to promote sales.
Education
Bachelor of Science - Healthcare Studies
Southern Connecticut State University
New Haven, CT05-2025
High School Diploma -
Griswold High School
Griswold, CT06-2018
Skills
- Social media strategy
- Promotional video development
- Social media posting
- SEO techniques
- Social media management
- Content scheduling
- Content production
- Work prioritization
- Time management
- Sales techniques
- Trend analysis
- Customer service
Sorority
Active member of Delta Phi Epsilon at Southern Connecticut State University. Dphie has enstilled leadership, multi-tasking, and time management skills.
Timeline
Senior Sales Associate/Retail Store Manager
Rebooteco
09.2022 - 08.2024
Pinterest Strategist
Onewith
07.2022 - 01.2025
Social Media Manager
HeiDIYbotantics
11.2021 - 07.2023
Social Media Content Creator
Self-employed
06.2021 - Current
Guest Advocate
Target
08.2017 - 12.2020
Bachelor of Science - Healthcare Studies
Southern Connecticut State University
High School Diploma -
Griswold High School
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