Strategic and data driven revenue and operations executive with 10 plus years leading GTM execution, business transformation, and operational design across SaaS and technology enabled industries. Proven success owning revenue forecasting, pipeline integrity, and cross functional alignment to drive predictable growth and efficiency. Known for scaling organizations from 2M to 50M plus in revenue, improving conversion from 50 percent to 91 percent, and securing multimillion dollar funding. Expert in building operating models, performance systems, and enablement frameworks that align people, process, and technology to accelerate growth.
Hi, I’m
Katelyn Cutshall
Saint Augustine
Summary
Overview
10
years of professional experience
Work History
TRANSFR INC
Vice President, Revenue Growth and Strategy
01.2024 - Current
Job overview
- Built and managed the full revenue operations framework including quota design, attainment modeling, compensation planning, and performance measurement across the GTM organization.
- Owned revenue forecasting and pipeline integrity for a $53M annual target with 92% forecast accuracy driven by standardized operating rhythms and data governance.
- Built and led the GTM operations structure with dotted line influence across a 100 person GTM organization and directly led a team of 25.
- Increased sales conversion from 50 percent to 91 percent by redesigning enablement infrastructure and performance systems.
- Led enterprise wide 2025 strategic planning and aligned 28 initiatives across revenue operations product funding and finance with new governance systems supporting 91% quota attainment as of November 20th, 2025.
- Secured $52M in public funding through scalable GTM frameworks pricing models and funding aligned strategies.
- Partnered with the CFO and CRO on capacity planning resource allocation and GTM transformation roadmaps to support predictable profitable growth.
TRANSFR INC
Vice President, Government Relations, Funding and Strategy
01.2022 - 01.2024
Job overview
- Generated $40M in influenced revenue by integrating funding strategy into GTM execution and expanding presence across K12, higher education, and statewide government agencies.
- Surpassed quotas with $17M closed on a $12M target and $23M closed on a $20M target, consistently driving top tier performance across education markets.
- Increased average deal size 35% by optimizing pricing, packaging, and funding aligned models tailored to education systems.
- Institutionalized KPIs that strengthened accountability, forecasting discipline, and GTM performance across public sector and education segments.
- Built Transfr’s first national government relations framework, which enabled 15 plus statewide education deployments across the country spanning K12 systems, community colleges, technical colleges, and state workforce agencies.
- Served as a key executive advisor on compliance, public policy, funding strategy, and long range education planning, maintaining direct relationships with superintendents, commissioners, state agency leaders, and higher education executives.
TRANSFR INC
Director, Government Relations, Funding and Partnerships
01.2021 - 01.2022
Job overview
- Closed $6.2M in new business in Year 1, surpassing quota and establishing a scalable, funding-aligned sales model.
- Built and launched Transfr’s first grant and funding platform with 900+ active sources to drive national scalability.
ALABAMA POWER
Economic and Community Development, Community Development Project Manager
03.2019 - 01.2021
Job overview
- Spearheaded multi-stakeholder workforce-development transformation (JumpStartAL), aligning 25 teams across state, business, and education sectors to modernize training systems.
- Designed statewide site-development and readiness strategy, identifying 100 priority sites and accelerating industrial recruitment across 40 counties.
- Built analytics dashboards and data frameworks used by senior leadership to evaluate investment readiness and community impact.
- Advised C-suite leaders on economic-growth strategy, operational investment, and workforce alignment.
ALABAMA POWER
Economic and Community Development, Economic Development Analyst
12.2016 - 03.2019
Job overview
- Created interactive dashboards and market intelligence tools to visualize trends, site attributes, and community readiness for executive reporting.
- Supported recruitment of 31 industrial clients in two years through data-driven project proposals and market research.
- Managed vendor relationships for key platforms including EMSI, JobsEQ, and ESRI.
- Developed strategic marketing materials, RFIs, and branding to attract target industries.
- Maintained and updated micro-sites to showcase high-value sites and buildings across Alabama.
- Provided cross-functional support across a 25-person economic development team, ensuring timely and accurate research, analysis, and project execution.
ALABAMA POWER
Economic and Community Development, Intern
03.2016 - 12.2016
Job overview
- Built analytical tools to map and categorize aerospace and automotive companies statewide.
- Standardized RFP response templates and assisted in proposal development for new prospects.
- Supported economic development managers with lead generation, marketing, and RFI responses.
- Managed vendor tools (EMSI, JobsEQ, ESRI) and helped evaluate trends to guide project and community strategies.
Education
UNIVERSITY OF ALABAMATuscaloosa, AL
B.S. Business Administration from Quantitative Economics, Minor in Mathematics
12.2016
University Overview
Skills
- Revenue forecasting and pipeline integrity
- GTM operations and go to market strategy
- Sales enablement and performance systems
- Organizational design and operational excellence
- Business transformation and change management
- Cross functional leadership and strategic planning
- Data analytics and decision support
- Public sector and education partnerships
NOTABLE RECOGNITION
NOTABLE RECOGNITION
Young Professional of the Year (EDAA), Rising Leader (BBJ), Prosperity Pioneer, Problem Solver, Collaborator of the Year (Transfr)Timeline
Vice President, Revenue Growth and Strategy
TRANSFR INC
01.2024 - Current
Vice President, Government Relations, Funding and Strategy
TRANSFR INC
01.2022 - 01.2024
Director, Government Relations, Funding and Partnerships
TRANSFR INC
01.2021 - 01.2022
Economic and Community Development, Community Development Project Manager
ALABAMA POWER
03.2019 - 01.2021
Economic and Community Development, Economic Development Analyst
ALABAMA POWER
12.2016 - 03.2019
Economic and Community Development, Intern
ALABAMA POWER
03.2016 - 12.2016
UNIVERSITY OF ALABAMA
B.S. Business Administration from Quantitative Economics, Minor in Mathematics