Katelyn DeDomincis
Hillsborough,NJ
Summary
Dynamic Digital Marketing Manager with a proven track record at The Beadsmith, excelling in branding management and social media strategies. Achieved a remarkable increase in online reach and engagement through innovative campaigns and trend analysis. Creative and out of the box thinker that develops marketing strategies to grow and highlight a company among competitors. Adept at leveraging Google Analytics to drive marketing success and foster strong stakeholder relationships.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
The Beadsmith
07.2023 - Current
- Orchestrated and currently oversee the content creator influencer program where members promote company products in a creative fashion to drive brand awareness and revenue.
- Develop and execute powerful marketing campaigns to increase Amazon conversion rates and online reach, heighten social media engagement, and internationally grow brand and product popularity.
- Collaborate with cross-functional teams such as graphic design, product development, and sales to ensure alignment of messaging and branding initiatives.
- Direct SEO, SEM, and content marketing efforts, which has elevated organic search traffic by 65% and driven a 50% rise in e-commerce sales within a year..
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
Marketing Manager
Brunswick Square Mall - Spinoso Real Estate Group
04.2022 - 07.2023
- Created and managed notable marketing plan through intensive market research, strategically allocating budget among various marketing tactics such as digital campaigns, events, and print advertisements.
- Raised online reach from around 2,000 to 900,000, more than doubled Facebook and Instagram followers, and increased event attendees from 50 to around 4,000 all in less than a year through effective market research and strategy.
- Member of East Brunswick Town Committee and won East Brunswick township 'Best In Retail Award' among many retail businesses.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Created and managed social media campaigns to increase brand engagement.
Marketing Specialist
Apotheco Pharmacy Group
10.2021 - 04.2022
- Researched online trends and SEO tactics to increase online reach of website and social media following by 220% percent.
- Collaborated with C-level executives in developing strategic initiatives.
- Organized and lead the Apotheco National Sales Meeting of 2022.
- Managed company's Instagram, Facebook, website, and LinkedIn.
- Perfected content through analyzing accurate dermatology industry and target audience data.
- Created and developed strong relationships with vendors, partners, and dermatologists.
- Strategically designed and implemented company brand, PR kits, and promotional items.
- Utilized Adobe Suite, Canva, and multiple video editors to create and post content.
Education
Bachelor of Arts - Advertising And Public Relations
Rowan University
Glassboro, NJ05-2020
Skills
- Trend analysis
- Google Analytics understanding
- Content marketing
- Early adoption
- Branding management
- Marketing strategy
- Event Management
- Adobe creative suite proficiency
- Product promotion
- Social media management
- Email marketing campaigns
- Prospecting customers
- Marketing strategies
- Data analytics
- Pay-per-click advertising
- Campaign development
- Keyword analysis
- Audience outreach
- Content development
- Project management
Accomplishments
- At the Beadsmith, elevated organic search traffic by 65% and drove a 50% rise in e-commerce sales within a year.
- Launched successful influencer partnership program which has increased online reach by 290%.
- Increased event attendees through unique marketing channels such as radio campaigns and local news appearances at Brunswick Square Mall from an average of 50 to 4,000 people.
- Awarded 'Best in Retail' in East Brunswick Township for Brunswick Square Mall for outstanding marketing, events, and retail sales.
- Increased online reach for Brunswick Square Mall from 2,000 to 900,000.
- More than doubled Facebook and Instagram followings for Brunswick Square Mall.
Certification
- Google Analytics Certification
Timeline
Digital Marketing Manager
The Beadsmith
07.2023 - Current
Marketing Manager
Brunswick Square Mall - Spinoso Real Estate Group
04.2022 - 07.2023
Marketing Specialist
Apotheco Pharmacy Group
10.2021 - 04.2022
Bachelor of Arts - Advertising And Public Relations
Rowan University