Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Katelyn Flood

Bridgeton,NJ

Summary

Driven professional with a proven track record at Professional Edge Fishing, adept in social media marketing, program coordination and and sponsorship fulfillment within the competitive fishing industry. Excelled in enhancing brand visibility and fostering community engagement through innovative event planning and execution. Skilled in volunteer management, facilitating sponsor relationships, execute event logistics, and deliver measurable results.

Overview

7
7
years of professional experience

Work History

Sponsorship Fulfillment

Professional Edge Fishing
11.2017 - Current

1. Manage Sponsorship Deliverables

Ensure Timely Delivery: Make sure that all sponsor benefits (e.g., logo placement, product placement, tickets, media coverage) are delivered as promised in the sponsorship agreement.

Coordinate with Internal Teams: Work closely with marketing, event planning, and design teams to ensure all aspects of the sponsor’s package are executed properly.

Review Sponsorship Agreements: Understand the terms of each sponsorship deal, including what benefits, exposure, or visibility the sponsor is entitled to.

2. Client Relationship Management

Maintain Communication with Sponsors: Regularly update sponsors on the progress of fulfillment, upcoming activities, and how their brand is being promoted.

Resolve Issues or Concerns: Address any issues or complaints from sponsors, ensuring their expectations are managed and that any discrepancies are resolved quickly.

3. Event and Activation Support

Support at Sponsored Events: Assist with sponsor activations at events (e.g., booths, banners, product sampling), ensuring that their brand is prominently displayed and all terms of the agreement are met.

Coordinate Sponsor Engagement: Ensure that sponsors have the materials or personnel they need to engage with their audience effectively during the event.

4. Tracking and Reporting

Monitor Exposure: Track the sponsor’s brand exposure across various platforms, such as social media, print, or at events. Measure whether the sponsor’s objectives (e.g., brand visibility, lead generation) are being met.

5. Content and Creative Services

Assist with Branding and Creative Materials: Ensure that sponsors’ logos and messaging are appropriately used across all media, adhering to branding guidelines.

Design Collateral: Work with design teams to create digital and print materials that showcase the sponsor’s involvement in a positive light (e.g., banners, posters, social media graphics).

6. Coordinate In-Kind or Product Sponsorships

Manage In-Kind Contributions: If a sponsor is providing products or services in-kind (instead of cash), coordinate the delivery, storage, and use of those items at events or during campaigns.

7. Budget Management

Track Expenses: Ensure that the costs associated with sponsorship fulfillment (e.g., printing, signage, promotional materials) are within the agreed-upon budget.

Invoice and Payment Coordination: Ensure sponsors are invoiced correctly and that payments are tracked and processed.

8. Sales and Renewal Support

Assist with Renewals: Work with the sales team to identify opportunities for sponsor renewals or upgrades by gathering feedback and offering new sponsorship packages or benefits.

Assist with New Business: Support the sales team in crafting new sponsorship opportunities by providing insights into current sponsor satisfaction and identifying trends that could lead to new partnerships.

9. Compliance and Legal Coordination

Ensure Compliance with Terms: Make sure all aspects of the sponsorship agreement, including legal or contractual obligations, are adhered to.

Review Contracts: Ensure that the fulfillment activities align with the signed agreements and that all deliverables are legally compliant.

Program Coordinator

The Ike Foundation
11.2017 - Current

1. Program Development and Management

• Designing and implementing youth fishing programs, tournaments, and educational workshops.

• Coordinating events like the Ike Foundation’s annual youth fishing tournament.

• Collaborating with schools, camps, and community organizations to promote fishing and conservation.

2. Community Outreach and Engagement

• Building relationships with local communities, schools, and sponsors to expand the foundation’s reach.

• Organizing outreach events to introduce youth to fishing, particularly in underserved communities.

3. Volunteer and Staff Coordination

• Recruiting, training, and managing volunteers for events and programs.

4. Environmental Advocacy

• Promoting sustainable fishing practices and conservation efforts.

• Coordinating environmental cleanup projects or educational campaigns about protecting aquatic habitats.

5. Fundraising and Sponsorships

• Assisting with grant writing, donor engagement, and securing sponsorships to fund programs.

• Planning and supporting fundraising events, such as auctions or fishing tournaments.

6. Marketing and Communication

• Promoting programs through social media, newsletters, and the foundation’s website.

• Sharing success stories to inspire participation and support.

Education

Bachelor of Science - Physical Sciences

Rowan University
Glassboro, NJ
05-2008

Skills

  • Social media marketing
  • Program Development and Coordination
  • Event Planning and Execution (Eventbrite)
  • Volunteer Recruitment and Management
  • Data Analysis (Excel)
  • Graphic Design (Canva)

Timeline

Sponsorship Fulfillment

Professional Edge Fishing
11.2017 - Current

Program Coordinator

The Ike Foundation
11.2017 - Current

Bachelor of Science - Physical Sciences

Rowan University
Katelyn Flood