KATELYN KATZ
Wienholt Projects
Los Angeles,CA
1
Certification
6
years of professional experience
Passionately committed to fostering and elevating emerging and mid-career artists on a local and national scale, through full-scope artist management and executing art exhibitions from concept through completion. Adept at adapting to changing needs while maintaining high standards and delivering impactful, high-paced experiences.
Work History
Director of Artist/Gallery Relations
1 Year 9 Months- Cultivated relationships with artists, galleries, institutions, brands, journalists, and industry partners to gain visibility and alternative opportunities for clients.
- Directed publicity strategies for 50+ campaigns, aligning outreach with brand goals and exhibition/event timelines.
- Developed compelling narratives and customized story angles that highlight the unique voice and vision of each client.
- Managed media relations, securing placements across print, digital, radio, and broadcast outlets.
- Crafted press releases, pitches, and media kits tailored to target audiences.
- Led cross-functional collaboration with management, marketing, and creative teams on campaign execution.
- Managed and curated social accounts for over 20 artists, leading to several viral videos (most notably a video with 2.7+ million views)
Assistant Gallery Director
1 Year 3 Months- Directed gallery operations, conceptualized and curated exhibitions from ground up, maintained and built artist and client relations, and executed collector acquisitions and private viewing appointments.
- Curated 18-person exhibition titled 'Erotic Terrains' celebrating the official opening for brick-and-mortar gallery space, which previously served as a nomadic gallery project. Utilized contact lists, previous connections, studio visits, and social media research to gather selection of works including paintings, photographic prints, mixed-media work, and sculptures. Over 450 people attended the opening night, with over $30,000 in sales across the run of show.
- Curated large group exhibitions and solo shows across Los Angeles, including at the Culver Hotel with the Museum of Contemporary Art, Santa Barbara, resulting in over $20,000 in sales.
- Created consignment agreements, picture price lists, PDF presentations, flyers, Mailchimp invites, and social media posts to send to collectors, interior designers, and gallerists across Los Angeles and nationally.
SEO Copywriter/Editor
3 Years 1 Month- Mastered search engine optimization techniques and business development platforms to optimize hundreds of articles which led to a performance improvement and increased of organic traffic by 65% in 2023.
- Utilized platforms to drive 2023 traffic to over 60 million pageviews, up 14% year over year; designed marketing content for social media, including blog posts, videos, and platform-optimized postings.
Education
Bachelor of Arts - Communications
- Minor in History of Art and Architecture - 3.78 Overall GPA
Bachelor of Arts - Made in Italy Program
Studied Communications and Art History in Florence
Skills
Curatorial expertise
Client liaising
Art handling
Adobe Creative Suite
Gallery operations
Content curation
Copyediting & Proofreading
Digital art marketing
Certification
Technology Management Certificate from UC Santa Barbara - Completed Undergraduate Certificate Program focusing on Fundamentals of Business Finance, Marketing, Entrepreneurship, and Understanding and Managing Technology Organizations.
Timeline
Assistant Gallery Director
Wienholt Projects
07.2025 - CurrentRead More
Director of Artist/Gallery Relations
PR For Artists
01.2025 - CurrentRead More
SEO Copywriter/Editor
We Are Teachers
03.2021 - 04.2024Read More
University of California Education Abroad Program
Bachelor of Arts from Made in Italy Program
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UC Santa Barbara
Bachelor of Arts from Communications
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