KATELYN KING
Summary
Highly-motivated e-commerce professional with 5+ years of experience successfully launching websites on the Shopify platform and collaborating effectively with cross-functional teams as a Co-Founder of fashion retail e-commerce business. Skilled in Shopify Plus, Microsoft Office Suite, Google Suite, Adobe Photoshop, Adobe Premiere Pro, Google AdWords+Analytics, digital media and email marketing. Ready to support the team with reporting and digital product database management, product drops, development of accurate product placement, overseeing the lifecycle of image assets, and otherwise execute high-quality site integrity with great attention to detail.
Overview
6
6
years of professional experience
Work History
Co Founder
Rêver Atelier (https://reveratelier.com)
09.2020 - Current
- Implemented techniques to boost engagement through curation of Shopify storefront and social media presence increasing profits by more than 300%
- Owned product setup in Shopify, product launch preparation, image uploads, and quality assurance. Served as the go-to person for all product data questions
- Devised and maintained Excel spreadsheet to restructure records of client data for greater efficiency in data extraction and analysis to optimize sales
- Performed seasonal upload of all SKUs into Shopify, converting raw data from Excel into Shopify upload format to include all necessary titles, copy, product types, and tags
- Attended quarterly business trips to LA Fashion District Market Center to select seasonal inventory, engage in brand partnerships and schedule inventory shipments.
Ecommerce Operations
BeeHive Jewelry
09.2019 - 05.2020
- Owned product setup in Shopify, selected optimal product image uploads, and managed the overall product database including product tagging of sale promotions, collections, best-sellers, and specific features to help drive discoverability on the site
- Assisted in all product photoshoots
- Promptly solved product data issues and assisted owner in meeting all production deadlines
- Preformed retouching of image uploads in product launch preparation and located key attributes for a user friendly online shopping experience
Ecommerce Operations/ Marketing Intern
Antodotedesigns
11.2017 - 05.2018
- Created Shopify store with optimal ecommerce image assets and supported product drops, ensuring all products are set up with through accuracy
- Tracked costumer feedback and analyzed costumer trends for optimized launches
- Planned promotional emails and posted marketing content on social media platforms to drive online sales
Education
Bachelor of Arts - Development Economics/ International Development
University of California (UCLA)
City Of Los Angeles, CA03.2023
Associate of Applied Science - Business Administration And Economics
Santa Barbara City College
Santa Barbara, CA05.2020
Skills
- Shopify Plus
- Microsoft Office Suite Google Suite
- Google AdWords Analytics
- Adobe Photoshop/ Premiere Pro
- Digital Media and Email Marketing
Timeline
Co Founder
Rêver Atelier (https://reveratelier.com)
09.2020 - Current
Ecommerce Operations
BeeHive Jewelry
09.2019 - 05.2020
Ecommerce Operations/ Marketing Intern
Antodotedesigns
11.2017 - 05.2018
Bachelor of Arts - Development Economics/ International Development
University of California (UCLA)
Associate of Applied Science - Business Administration And Economics
Santa Barbara City College
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