Katelyn Mulkey
New Orleans,LA
Summary
Data-driven marketing strategist with over 5 years of experience executing full-funnel campaigns across regulated and consumer-facing industries, including legal, finance, healthcare, higher education, and retail. Deep expertise in marketing automation, paid media, and analytics. Adept at using tools like HubSpot, Zapier, Google Looker Studio, and AI platforms to streamline workflows and enhance performance reporting. Known for combining technical proficiency with creative storytelling to deliver measurable business impact across digital ecosystems.
Overview
6
6
years of professional experience
Work History
Marketing Administrator & IT Administrator
Comeaux Furniture, Appliance & Mattress
02.2024 - Current
- Managed Google Ads campaigns ($2K–$15K/mo), achieving 65% YoY conversion increase and 62% drop in cost per conversion via PMax campaigns, strategic pruning, and AI-informed copy.
- Created performance dashboards and automated reporting systems using Narrative BI and Google Sheets, reducing quarterly inventory QA from 24 hours to under one hour.
- Directed SEO, website optimization, and digital asset creation to boost organic traffic and conversion rates.
- Conducted market analysis and negotiated sponsorships aligned with brand strategy.
- Maintained infrastructure and implemented automation between Myriad and website inventory systems to improve operational efficiency.
Digital Manager & Analytics Coordinator
Morgan & Co.
10.2022 - 07.2023
- Overhauled agency’s client reporting workflow using Google Looker Studio, saving 4–5 hours per report and enhancing strategic value of performance reviews.
- Managed paid media and analytics for clients in healthcare (LCMC), gaming, legal, and hospitality sectors, including Google Ads and Meta campaigns.
- Delivered creative and performance strategy using AI tools like ChatGPT and Kyber.ai for branded video content.
- Conducted QA, KPI monitoring, and audience performance analysis for multi-platform campaigns.
Sales & Marketing Coordinator
Search Influence
12.2021 - 10.2022
- Created and optimized automated lead nurture workflows in HubSpot to support cross-channel campaign strategies.
- Managed campaign alignment across email, paid media, and SEO to ensure strategic cohesion through the full funnel.
- Produced marketing reports and visual dashboards using Looker Studio and Super Metrics, highlighting performance against client KPIs.
- Contributed to proposal development and campaign planning using insights from past performance and client objectives.
Director of Marketing and Brand Creative
Cura OS
05.2021 - 10.2021
- Oversaw company-wide adoption and integration of Pipedrive CRM to streamline lead handling and sales workflows.
- Designed a Mailchimp-based email drip campaign driven by persona segmentation and campaign analytics.
- Led full brand identity design and redesigned website to improve UX and support conversion goals.
- Developed creative assets across email, social, and digital media, implementing campaign tracking and iteration cycles.
Account Manager & Coordinator
Search Influence
11.2019 - 06.2021
- Oversaw multi-channel campaign strategy for clients in regulated industries (finance, legal, medical, higher ed), ensuring alignment across paid, organic, and website efforts.
- Developed and implemented automation workflows with Zapier to support lead handling, CRM integration, and campaign consistency.
- Achieved significant results through strategic campaign oversight, including a 49% increase in inquiries for Palo Alto University and a 77% ROI lift for a plastic surgery client.
- Led funnel-stage strategy planning, coordinating messaging, targeting, and content to drive performance across the customer journey.
- Delivered strategic reports to clients, translating analytics into actionable insights to refine full-funnel campaign execution.
Education
Bachelor of Science - Marketing
University of New Orleans
05.2018
Skills
- Marketing Automation: HubSpot, Mailchimp, Zapier, Pipedrive CRM, Automated Workflows
- Paid Media Management: Google Ads (Search, Display, PMax), Meta Ads (Facebook/Instagram), Adalysis, Adzuma
- Analytics & Reporting: Google Looker Studio, Super Metrics, Google Analytics, Narrative BI, Custom Dashboards, Client-Facing Reports
- CRM & CMS Platforms: Salesforce (basic), HubSpot, Pipedrive, Unbounce, WordPress
- Campaign Execution: Email Drip Campaigns, Lead Nurture Workflows, A/B Testing, SEO Content, Re-engagement & Event Promotion
- AI & Automation Tools: ChatGPT (copy & system scripts), Narrative BI, Kyberai
- Industries Experience: Regulated (Legal, Finance, Healthcare), Higher Ed, Political, Retail
- Methodologies: SMART, Lean Process Optimization
Awards
US Social Media Awards 2020: Best Strategic Use of Social Media – “Vote Parks & Rec – New Orleans Parish”, PRAL Flambeaux Awards 2019: Outstanding Advertising Campaign – “Vote Parks & Rec – New Orleans Parish”
Timeline
Marketing Administrator & IT Administrator
Comeaux Furniture, Appliance & Mattress
02.2024 - Current
Digital Manager & Analytics Coordinator
Morgan & Co.
10.2022 - 07.2023
Sales & Marketing Coordinator
Search Influence
12.2021 - 10.2022
Director of Marketing and Brand Creative
Cura OS
05.2021 - 10.2021
Account Manager & Coordinator
Search Influence
11.2019 - 06.2021
Bachelor of Science - Marketing
University of New Orleans
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