Katelyn Polanco
Bronx,NY
Summary
A motivated first-generation student at The City College of New York pursuing a major in advertising and public relations and a minor in journalism. Katelyn developed marketing campaigns, brand strategies, and graphic designs. With a commitment to truth, she published compelling stories on Harlem View, reaching and resonating with diverse audiences. She is committed to learning and developing skills in media and communications. Self-directed and energetic with superior performance in both autonomous and collaborative environments.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Student Managing Editor
Harlem View
08.2023 - Current
- Oversae publication of digital products, aligning multi-media content strategies to maintain cohesive brand identity.
- Research and gather information to develop accurate and credible stories.
- Write, edit, and produce stories for Internet and digital channels.
- Edit and proofread articles to achieve peak accuracy and quality.
- Cultivate strong relationships with sources and other contacts to support leads and story development.
- Attended press conferences and other media events to gather relevant information and quotes for stories.
Brand Manager and Graphic Designer
hustle+flo
02.2023 - 05.2023
- Researched and identified new opportunities for product and brand development.
- Used Canva and Adobe Indesign to design, create, and distribute marketing materials, newsletters, and email communications.
- Created digital image files for use in digital and traditional printing methods.
- Collaborated with content and marketing teams to confirm design compliance with brand guidelines.
Marketing and Public Relations Intern
Boss Beauties Foundation
02.2022 - 04.2022
- Developed strategies and content for Text Marketing.
- Created a PR and Marketing plan for engaging Influencers.
- Formulated strategies and ideas for Product Management and Marketing.
- Event Planning.
- Participated in Mentor Chats with leaders from UN Women and Twitter.
Website Designer
My Social Canvas
01.2022 - 02.2022
- Created, edited, and optimized graphics using Canva and Figma.
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Worked well in a team setting, providing support and guidance.
- Developed graphic and image assets for both content and digital marketing efforts.
- Presented the webpage to leaders from Apple, Marvel, and UN Women.
Education
Associate of Science - Digital Marketing
Borough of Manhattan Community College
06.2023
Bachelor of Arts - Advertising & Public Relations
The City College of New York
New York, NY05.2025
Skills
- Strong Attention to Detail
- Proficient in Microsoft Suite
- Research
- Creative Direction
- Editing Software
- Web Analytics
- Marketing Campaign Development
- Time Management
- Computer Skills
- Email Campaigns
- Adobe Systems Software
Certification
- Social Media Marketing, HubSpot
- What is design thinking?, IBM
- Solving Problems with Critical and Creative Thinking, IBM
- Market Research Foundations, LinkedIn
Timeline
Student Managing Editor
Harlem View
08.2023 - Current
Brand Manager and Graphic Designer
hustle+flo
02.2023 - 05.2023
Marketing and Public Relations Intern
Boss Beauties Foundation
02.2022 - 04.2022
Website Designer
My Social Canvas
01.2022 - 02.2022
Associate of Science - Digital Marketing
Borough of Manhattan Community College
Bachelor of Arts - Advertising & Public Relations
The City College of New York
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