Summary
Overview
Work History
Education
Skills
Certification
Work Preference
Quote
Work Availability
Software
Languages
Interests
Affiliations
Websites
Timeline
ProjectManager
Katelyn Sliwinski

Katelyn Sliwinski

Director of Sales
Fort Worth,TX

Summary

Versatile Sales Director with proven abilities across all levels of organizational management. Talented in developing partnerships, overseeing personnel and developing tactical plans to meet strategic goals. Proven leader with significant background in the Hospitality Industry.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Director of Sales and Marketing

Aimbridge Hospitality
09.2022 - Current


• Currently DOS of the Hyatt Place Fort Worth/Alliance Town Center since January 2024
• I was selected by Hyatt to serve on the Hyatt Americas Commercial Field Leadership Council of 2025
• Exceeded sales quotas and increased profitability through effective sales strategy and business planning. At the Hyatt Place I was able to achieve $700K growth year over year and was up $90K to the revenue goal of 2024
• Conducted market research to identify potential areas of growth for future product development initiatives.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Analyzed sales and marketing data for improved strategies.
• Cultivated and maintained strategic alliances with key partners and vendors.
• Managed sales promotions and marketing strategies on major social media sites.
• Evaluated market data to develop and create business strategies and marketing plans.
• Utilized CRM software to track sales progression and communicate project needs.
• Managed accounts to retain existing relationships and grow share of business.
• Previously DOS of the Holiday Inn Express Downtown Fort Worth with Aimbridge from September 2022-January 2024.

Director of Sales

Holiday Inn Fort Worth South Conference Center
06.2022 - 09.2022
  • Growth of sales department from ground up
  • Began repositioning process of hotel due to previous market and brand challenges
  • Documented processes and drafted SOPs to comply with company policies.
  • Directed sales support staff in administrative tasks to help sales managers close deals.
  • Captured and completed sales with customer-savvy quotes, proposals and contract management strategies.
  • Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
  • Connected with prospects through trade shows, cold calling and local-area networking.
  • Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.
  • Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.

Director of Sales

Sonesta Hotels
07.2021 - 06.2022
  • Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
  • Set and achieved sales targets for Fort Worth and Dallas region.
  • Reported sales activity, generated sales proposals and maintained customer contact database to achieve sales objectives and goals.
  • Created effective strategies to target new markets after researching and analyzing competitor behavior.
  • Increased revenue by productively directing time and resources to applicable areas and exceeding specific sales goals.
  • Exceeded budgeted sales by performing at 165% of goal.

General Manager

ICON Lodging
09.2018 - 07.2021
  • Managed Fairfield Inn in Downtown/Convention Center Fort Worth Texas and TownePlace Suites University Area/Medical District
  • Last completed audit March 2020- received Green Green, 100% Brand and 91.1% operations
  • Effectively managed budget and GOP- lead in highest GOP YTD for 2019
  • Prepared annual budgets with controls to prevent overages.
  • Drove year-over-year business growth while leading operations, strategic vision and long-range planning.
  • Maximized operational excellence mentoring personnel on management principles, industry practices and company procedures.

General Manager

Extended Stay America Hotels
03.2015 - 04.2018
  • Maintaining a 138 unit property
  • Currently cleaning up the property, maintaining inventory controls, establishing an effective staff, training in areas that need improvement, focusing on guest value and the cleanliness standards
  • Responsible for daily, weekly and monthly sales activities including: cold calls, competitive surveillance, sales meetings, social media, listings and setting up sales meetings with potential clients
  • Proficient in managing and assessing a P&L statement and flow through
  • Payroll, human resources, maintenance engineering, housekeeping, customer services, guest relations, accounts payables/accounts receivables and sales on a property level
  • Accomplishments
  • The District Manager relies heavily on my experience with other properties that need additional assistance
  • I have been Interim GM at a second ESA location while continuing to maintain my current property.

Assistant General Manager

Baymont Inn & Suites, Rapid City /Sodaco Inc
01.2013 - 01.2015
  • Opening manager of a brand new build- Baymont Inn & Suites
  • Hired, Managed and trained a team of 20+ employees
  • Maintained a 91 unit property in a highly seasonal market
  • Revenue Management
  • Daily operations in assisting with payroll, human resources, maintenance engineering, Head of housekeeping, customer services, guest relations, accounts payables/accounts receivables and
  • Accomplishments
  • Became one of the listed top 25 Baymonts within the first year

General Manager

Extended Stay America Hotels
05.2010 - 05.2013
  • Managed team of 13+ employees including another manager
  • Maintained a 117 unit property
  • Head of payroll, human resources, maintenance engineering, housekeeping, customer services, guest relations, accounts payables/accounts receivables and sales on a property level
  • Performs weekly sales activities including: cold calls, competitive surveillance, sales meetings, social media, listings and setting up sales meetings with potential clients
  • Proficient in managing and assessing a P&L statement and flow through
  • Accomplishments
  • Scored an average of 61 in Quality of service
  • Ranked #116 in the company for Medallia in the first quarter of 2013

Assistant General Manager

Extended Stay America Hotels
02.2009 - 05.2010
  • Managed team of 13+ employees
  • Maintained inventory in guest rooms, cleanliness and quality assurance
  • Trained all new associates
  • Assisted the General Manager in managing sales, payroll, human resources, guest relations and customer service
  • Accounts payable/Accounts Receivable

Education

Hospitality & Tourism Management Certification - Hospitality

Florida Atlantic University
Boca Raton, FL
04.2020

High School Diploma -

Midway High School
Waco, TX
05.2004

Skills

  • Staff Management
  • Sales Planning
  • Business-to-Business Sales
  • Business Development
  • Account Management
  • Sales Strategy
  • Sales Reporting
  • Market Strategy
  • Prospecting Clients
  • Request for Proposals (RFP)
  • Sales Forecasting

Certification

Management (10+ years) Customer Service (10+ years) P&L Responsibility (10+ years) Training & Development (10+ years) Cash Management (10+ years) Sales (10+ years) Inventory Management (10+ years) Multi-Tasking (10+ years) Accounts Receivable (10+ years) Computer Skills (10+ years) People Skills (10+ years) Excel (10+ years) Quality Assurance (10+ years) Hospitality (10+ years) Budgeting Housekeeping Management (10+ years) Guest Relations Experience Guest Services Revenue Management Payroll Recruiting Team Management Property Management Financial Report Writing Pricing Forecasting Surveillance Sales Management (10+ years) Office Management Human Resources

Work Preference

Work Type

Full Time

Work Location

RemoteHybrid

Important To Me

Career advancementWork-life balanceCompany CultureFlexible work hoursPersonal development programsHealthcare benefitsWork from home optionPaid time offTeam Building / Company RetreatsPaid sick leave401k match

Quote

Success is not final; failure is not fatal: It is the courage to continue that counts.
Winston S. Churchill

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software

Envision

Salesforce/Delphi

Microsoft 365 Suite

Opera

Fosse

Nitevision

Opera Cloud

Colleague Advantage

Reserve

Languages

English
Native or Bilingual
Spanish
Limited Working

Interests

Hiking

Traveling

Food Festivals

Affiliations

  • Hotel Association of Tarrant County Ambassador

Timeline

Director of Sales and Marketing

Aimbridge Hospitality
09.2022 - Current

Director of Sales

Holiday Inn Fort Worth South Conference Center
06.2022 - 09.2022

Director of Sales

Sonesta Hotels
07.2021 - 06.2022

General Manager

ICON Lodging
09.2018 - 07.2021

General Manager

Extended Stay America Hotels
03.2015 - 04.2018

Assistant General Manager

Baymont Inn & Suites, Rapid City /Sodaco Inc
01.2013 - 01.2015

General Manager

Extended Stay America Hotels
05.2010 - 05.2013

Assistant General Manager

Extended Stay America Hotels
02.2009 - 05.2010

Hospitality & Tourism Management Certification - Hospitality

Florida Atlantic University

High School Diploma -

Midway High School
Management (10+ years) Customer Service (10+ years) P&L Responsibility (10+ years) Training & Development (10+ years) Cash Management (10+ years) Sales (10+ years) Inventory Management (10+ years) Multi-Tasking (10+ years) Accounts Receivable (10+ years) Computer Skills (10+ years) People Skills (10+ years) Excel (10+ years) Quality Assurance (10+ years) Hospitality (10+ years) Budgeting Housekeeping Management (10+ years) Guest Relations Experience Guest Services Revenue Management Payroll Recruiting Team Management Property Management Financial Report Writing Pricing Forecasting Surveillance Sales Management (10+ years) Office Management Human Resources
Katelyn SliwinskiDirector of Sales