Overview
Work History
Education
Skills
Accomplishments
Timeline
Awards
Generic

Kate M. Harth

Rockville Centre,USA

Overview

37
37
years of professional experience

Work History

Chief Sales & Marketing Officer

Cape Resorts
02.2023 - Current
  • Create Sales Strategies for organization focused primarily on group segment; increasing group rooms revenue, site fees and food and beverage contribution year over year
  • Oversee Revenue Management and move to strategic approach vs inventory mgmt.
  • Develop stronger marketing team with focused approach on long term strategies and messaging
  • Create alignment and more unified team dynamics between all 4 departments (Rev Mgmt., Sales, Marketing, Reservations)
  • Implement reporting dashboards measuring all elements of performance across division
  • Oversee PR efforts and driving significant increase in exposure to Hamptons and Cape May hotels

Independent Consulting
11.2014 - 01.2023
  • Work with management companies, ownership groups and asset management companies with sales strategies, deployment, leadership. Working with sales, catering and revenue management teams to impact stronger revenue performance and revpar growth.
  • Ian Schrager Company Chicago, IL Sales/Marketing/Rev Mgmt Nov 2014 – Nov 2015
  • The Ritz Carlton Westchester, NY Sales and Catering April 2015 – Oct 2015
  • The NY EDITION NY, NY Sales/Marketing/Rev Mgmt/GM April 2016 – Oct 2017
  • The West Hollywood Los Angeles, CA Pre-Opening GM Dec 2017 – Oct 2018
  • Triumph Hotels
  • NY, NY Sales and Marketing March 2018– June 2018
  • Amsterdam Hospitality
  • NY, NY Sales and Marketing April 2018- July 2018
  • Watergate Hotel/EuroCap Washington, DC Sales and Marketing Dec 2018 – April 2019
  • Fulcrum Hospitality NY, NY Sales and Marketing Oct 2018 – Jan 2023

Sr. Vice President Sales & Revenue Management

Morgans Hotel Group
09.2011 - 03.2014
  • Reassessed and recruited top Talent in DOSM/DORM area.
  • Restructured Global Sales Organization and recruited highly regarded industry talent.
  • Conducted Property Diagnostics at all properties for Owners & General Managers.
  • Created “Sales Centric” organization & implemented new procedures more focused on client impact.
  • Assisted COO in changing & implementing stronger cultural base within organization.
  • Strategically realigned business mix within hotels, increasing GOP 32.2% & EBITDA $15Mill system wide.
  • Increased REVPAR growth company wide.
  • Redefined & repositioned MHG to the Business Traveler, Meeting Planner and Travel Industry Clients.
  • Oversaw pre-openings sales & strategies in London, Bahamas, Moscow, Istanbul and Doha.

Vice President of Sales

Marriott International
05.1988 - 09.2011
  • Launched Marriott’s first luxury lifestyle brand, EDITION.
  • Coordinated international & domestic PR strategies for Waikiki & Istanbul property openings.
  • Hired, managed and led Corporate Sales & Marketing teams.
  • Relocated to Waikiki for 11 months, to ensure success in opening of first hotel property.
  • Waikiki EDITION became Virtuoso within three months of opening.
  • Successfully worked with Managing Director, to create brand’s unique culture that stands alone within Marriott Int’l.

Area Director of Sales & Marketing

The Ritz-Carlton Hotels of New York, NY
09.2005 - 05.2009
  • First DOSM in NYC Luxury Hotels Comp Set to break $1000 ADR for a month.
  • Led team of 46 sales professionals, achieving $115Mill in room & catering revenues (2008).
  • Exceeded team target in group segment at Battery Park and Central Park (2004-2007) and Central Park (2008).
  • Instrumental in leading Central Park to record breaking ADR increases of 25% (2005) & 21% (2006).
  • Launched PR Campaign for opening of BLT Market (2007).
  • Recognized as “Top 2 Team” consistently for Delphi (2004-2007).
  • “Top 3 Shop” Scores (2007-2008).
  • Business Travel Team awarded Key to Success (2005) for “Highest Percentage of Transient Revenue over Budget.”
  • Awarded Global Best Practice for Sales (2004-2005).

Director of Sales & Marketing

The Ritz-Carlton Hotel, Tyson’s Corner, McLean, VA
01.2002 - 09.2002
  • Led team of nine sales professionals, generating budget of $21Mill in room revenue.
  • Developed & devised marketing strategy, increasing market place position.
  • Oversaw all marketing communications (leisure, business travel, group, The Day Spa, “Maestro” fine dining).
  • Managed revenue management, public relations and sales.
  • Created new room night demand during slow economy.
  • Increased corporate & association group activity >20% month over month
  • Conducted sales training workshops for team to develop & penetrate new target market streams.

Associate Director of Sales

The Ritz-Carlton Washington, DC
07.2000 - 12.2001

Director of National Accounts

Wardman Park Marriott, Washington, DC
08.1998 - 07.2000

Director of National Accounts

JW Marriott, Washington, DC
12.1996 - 07.1998

Senior Sales Manager

Marriott Financial Center, New York, NY
02.1993 - 12.1996

Catering Manager

Newport Marriott Hotel, Newport, RI
12.1990 - 02.1993

Education

Bachelor of Arts - Business Management & French

Salve Regina University
Newport, RI
05.1989

Universite De Paris – La Sorbonne
01.1988

undefined

Universite de Nice
10.1987

Skills

  • Executive Leadership & Team Development
  • Sales Strategy & Revenue Growth
  • Luxury, Boutique & Lifestyle Hospitality Expertise
  • Pre-Opening & Asset Management
  • Marketing, Branding & PR Campaigns
  • Group, Corporate & Leisure Sales Segments
  • Revenue Management & Business Mix Optimization
  • Client Relationship Management & Negotiation
  • Performance Analytics & Reporting Dashboards
  • Training, Mentorship & Talent Development

Accomplishments

  • Hospitality executive with proven excellence in sales strategies for existing, pre-opening & new properties in both domestic and international markets
  • Extensive knowledge of boutique, luxury, lifestyle and convention hotels (union and non-union properties).
  • Directed & led Sales, Revenue Management, Marketing, PR, Reservations, and Catering & Conference Service Departments.
  • Uniquely experienced in specialty segments (diplomatic, high end leisure, entertainment, business travel & group).
  • Continuously successful in exceeding targeted sales revenues.
  • Achieved highest company wide revpar growth at Morgans Hotel Group within 1.5 years of reorganizing sales and strategies.
  • Globally facilitated Ritz-Carlton Hotel Company Sales Training.
  • Nominated and Awarded HSMAI Top 25 Minds of Sales and Marketing (2007).
  • The Ritz-Carlton Hotel’s Director of Sales & Marketing of the Year (2006).
  • 4 years with Asset Management- focusing on need hotels and convention hotels.
  • Most recent accomplishment- increased topline rooms revenue 25% within 2 years at Cape Resorts

Timeline

Chief Sales & Marketing Officer

Cape Resorts
02.2023 - Current

Independent Consulting
11.2014 - 01.2023

Sr. Vice President Sales & Revenue Management

Morgans Hotel Group
09.2011 - 03.2014

Area Director of Sales & Marketing

The Ritz-Carlton Hotels of New York, NY
09.2005 - 05.2009

Director of Sales & Marketing

The Ritz-Carlton Hotel, Tyson’s Corner, McLean, VA
01.2002 - 09.2002

Associate Director of Sales

The Ritz-Carlton Washington, DC
07.2000 - 12.2001

Director of National Accounts

Wardman Park Marriott, Washington, DC
08.1998 - 07.2000

Director of National Accounts

JW Marriott, Washington, DC
12.1996 - 07.1998

Senior Sales Manager

Marriott Financial Center, New York, NY
02.1993 - 12.1996

Catering Manager

Newport Marriott Hotel, Newport, RI
12.1990 - 02.1993

Vice President of Sales

Marriott International
05.1988 - 09.2011

undefined

Universite de Nice

Bachelor of Arts - Business Management & French

Salve Regina University

Universite De Paris – La Sorbonne

Awards

  • Mentor for Students at NYU, Cornell University, Florida State University and Johnson & Wales.
  • Adjunct Professor for NYU Graduate School for Sales & Marketing Leadership in Hospitality and Tourism
  • Big Brother/Big Sister Association Mentor
  • 4x Marathon Runner
  • Junior League – Washington, DC
  • Bright Beginnings Volunteer

Similar Profiles

CREATE PROFILE
Kate M. Harth