Katerina Tanner
Bedford,NH
Summary
Motivated event manager bringing several years of experience delivering small to large-scale events on-time and within stringent budgets. Talented at identifying potential problems, promptly mitigating obstacles and actively resolving conflicts to ensure client satisfaction and positive attendee experience. Background managing occasions from small, private affairs to extremely large corporate conferences.
Overview
7
7
years of professional experience
Work History
Marketing Events Manager
Tinybird
New York, US
03.2023 - 10.2024
- Managed booth logistics for 25+ corporate conferences/meetups, ensuring timely completion of deliverables and accuracy of collateral for optimal representation
- Built comprehensive event programs and created process documentation to enhance organizational efficiency
- Point of contact for vendors and partners to support event initiatives and handle contract negotiations
- Spearheaded global event strategies, from conferences to meetups, driving engagement and lead generation through innovative campaigns and data-driven analysis
- Optimized event ROI by establishing KPIs, managing budgets, and delivering comprehensive reports, while ensuring seamless execution
- Leveraged CRM tools (HubSpot and Salesforce) to manage email campaigns, track lead conversions, and maintain contact lists, ensuring event leads were effectively nurtured post-event to drive long-term engagement and measurable marketing outcomes
- Foster cross-functional partnerships with sales and marketing teams to build cross-departmental trust, enhance engagement, and align event initiatives with business goals
Partner Marketing Manager
G-P
Boston, US
04.2021 - 03.2023
- Executed comprehensive engagement plans for partners, encompassing recruiting, onboarding, and enablement, resulting in improved partner performance
- Collaborated with content teams to create targeted marketing materials that empowered partners to drive better customer engagement, resulting in a 25% increase in partner success metrics and improved campaign performance
- Streamlined lead management in Salesforce by creating new tracking and reporting processes, resulting in refined data accuracy and optimizing sales potential
- Overhauled the partner portal marketplace by optimizing lead-sharing processes, establishing a regular update schedule, and strengthening collaboration with internal stakeholders, driving a 30% improvement in lead response times and significantly boosting partner satisfaction ratings
- Spearheaded partner-led events, amplifying brand visibility and industry presence while pioneering new approaches to market penetration
- Optimized budget allocation and forecasting processes, ensuring financial efficiency and accountability in partner marketing operations
Channel Marketing Manager
Unitrends
Burlington, MA
12.2020 - 04.2021
- Upgraded partner portal resources to improve accessibility and usability, resulting in increased partner engagement and more efficient resource utilization
- Orchestrated events and newsletters, driving elevated partner engagement and fostering stronger collaboration
- Launched MDF program for partners, developed and communicated lead tracking process and facilitated ongoing program management, accelerating partner success and outcomes
- Cultivated strong partner relationships through consistent updates and proactive communication
Sr. Marketing Events Specialist
01.2019 - 12.2020
- Managed 30+ events annually, enhancing ROI, consistently exceeding KPIs through strategic planning and rigorous budget control
- Developed event marketing plans, aligning activities with objectives, and conducting detailed event post-mortems for continuous improvement
- Directed event execution from start to finish, ensuring seamless setup and breakdown of sponsored booths
- Built vendor relationships and managed advocacy hub, strengthening client engagement
- Researched and selected relevant industry conference options, aligning sponsorships with overall business goals, and developed relevant KPIs tailored to each event and sponsorship package specifics
Social Media and Events Specialist
03.2018 - 01.2019
- Planned and executed social media posts across platforms, driving engagement and fostering community growth through creative content and targeted initiatives
- Spearheaded social media ad campaigns, strategically allocating budgets to boost event visibility, interest and attendance, resulting in measurable increases in engagement
- Leveraged data-driven insights to optimize social media strategies, delivering comprehensive analytics reports to senior management for informed decision-making
- Developed new approaches to event marketing, seamlessly integrating digital and in-person experiences to maximize ROI and align with business objectives
- Coordinated with cross-functional teams to ensure cohesive marketing efforts, aligning social media, email, website, and advertising strategies for maximum impact
Education
BACHELOR OF ARTS - COMMUNICATIONS, PUBLIC RELATIONS
Southern New Hampshire University
Manchester, NH05.2016
Skills
- Strategic Marketing Planning
- Budgets
- Vendor Management
- Demand Generation
- Lead Generation
- Project Execution
- Event marketing
- Social Media Management (Facebook, Twitter/X, LinkedIn, Instagram)
- Content Development
- Data Analysis
- Effective Partnership Coordination
- Vendor and contract negotiations
- Interdepartmental Collaboration
- Organization
- Logistics Management
- Email Marketing
- Performance Evaluation
- Effective Time Management
- Long-Term Planning
- Strategic Ideation
- Effective time management
Tools
- Google Workspace
- Microsoft Suite
- Jira
- Gitlab
- Asana
- Airtable
- Salesforce CRM
- Hubspot
- Impartner
Timeline
Marketing Events Manager
Tinybird
03.2023 - 10.2024
Partner Marketing Manager
G-P
04.2021 - 03.2023
Channel Marketing Manager
Unitrends
12.2020 - 04.2021
Sr. Marketing Events Specialist
01.2019 - 12.2020
Social Media and Events Specialist
03.2018 - 01.2019
BACHELOR OF ARTS - COMMUNICATIONS, PUBLIC RELATIONS
Southern New Hampshire University
Similar Profiles
KURT P. NIEBELKURT P. NIEBEL
Manager at ATSManager at ATS
Alycia KeaneAlycia Keane
Bartender at Hilton Garden Inn Manchester DowntownBartender at Hilton Garden Inn Manchester Downtown
Emma SavageEmma Savage
Youth Company Member at Bosoma Youth CompanyYouth Company Member at Bosoma Youth Company