Kateryna Larionova
Head Of Content | Content Team Lead | Content Expert
Summary
Experienced Content Specialist skilled in managing content operations, creating content, and leading in-house and freelance teams to boost online visibility and user engagement.
Overview
13
13
years of professional experience
5
5
years of post-secondary education
Work History
Head of Content
Hraigamble Group
08.2024 - Current
- Driving a content strategy aligned with company objectives
- Leading and mentoring the content team to meet strategic goals
- Recruiting global freelancers and collaborating with industry leaders
- Ensuring content quality, accuracy, and relevance
- Coordinating with departments on marketing campaigns
- Analyzing data to optimize content performance
- Incorporating industry trends to refine strategies
Senior Content Writer (Project Work)
Retently
04.2024 - 11.2024
- Created blog articles for Ecommerce, and B2B (SaaS) industries
- Designed and executed email campaigns and newsletters
- Prepared custom illustrations for content
International Content Team Lead
Kraken Leads
10.2019 - 04.2024
- Led a content team of both in-house content
- Developed marketing strategies and content roadmaps
- Designed content specifications using analytics
- Maintained high content quality and managed international suppliers
- Oversaw financial planning for content outsourcing
- Conducted training programs to boost productivity and quality
International Content Coordinator
Lucky Labs / Kraken Leads
06.2018 - 09.2019
- Researched content trends in new niche markets globally
- Managed a freelancer base in 24 languages
- Handled recruitment and quality assurance of content creators
- Implemented quality control processes
- Developed content specs from market analysis
- Oversaw content creation, translation, and localization
Senior Technical Editor & UI/UX Copywriter
Lucky Labs
12.2016 - 08.2018
- Managed content outsourcing budgets
- Created SEO & UI/UX articles, technical documents
- Managed content layout using HTML
- Uploaded content using WordPress and custom CMS
- Handled content revisions and incorporated stakeholder feedback
- Conducted research for accuracy and in-depth content development
Head of Content
Pokupon & SuperDeal
07.2012 - 11.2016
- Oversaw copywriters and designers to meet deadlines and quality standards
- Created content guidelines for efficiency and quality
- Negotiated content strategies with stakeholders
- Optimized content production workflows
- Implemented quality assurance practices
Content Manager & Copywriter
Pokupon & SuperDeal
10.2011 - 06.2012
- Wrote promotional articles and landing pages
- Created banners and visual graphic content
- Managed layout of landing pages using HTML
- Managed content with Magento and custom CMS
Education
Bachelor of Journalism -
Kyiv International University
01.2007 - 01.2012
Certificate in Search Engine Optimization - undefined
WebPromoExperts
Content Master Online Course - undefined
IAMPM
Skills
Team Management: Led in-house teams of 10 and coordinated up to 100 freelancers globally
Content Development: SEO & UI/UX copy, content marketing strategy & roadmaps
Content tools: Grammarly, Copyleaks, Copyscape, Hemingway, Copywritely, Deepl, BuzzSumo
CMS:WordPress, Magento,1C
SEO Tools: Ahrefs, SerferSEO, Semrush, Search Console
Markets:EU, USA, Canada, Latin America, Australia, New Zealand, Africa, India
Graphic Design: Photoshop/Illustrator, Figma, Canva
Freelance platforms: Upwork, Fiverr, Freelancer
AI:ChatGPT, Midjourney
Languages: English (C1), Spanish (B1)
Timeline
Head of Content
Hraigamble Group
08.2024 - Current
Senior Content Writer (Project Work)
Retently
04.2024 - 11.2024
International Content Team Lead
Kraken Leads
10.2019 - 04.2024
International Content Coordinator
Lucky Labs / Kraken Leads
06.2018 - 09.2019
Senior Technical Editor & UI/UX Copywriter
Lucky Labs
12.2016 - 08.2018
Head of Content
Pokupon & SuperDeal
07.2012 - 11.2016
Content Manager & Copywriter
Pokupon & SuperDeal
10.2011 - 06.2012
Bachelor of Journalism -
Kyiv International University
01.2007 - 01.2012
Certificate in Search Engine Optimization - undefined
WebPromoExperts
Content Master Online Course - undefined
IAMPM
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