KATERYNA TKACHENKO

In my role as a marketing team member, I am responsible for setting up, launching, and managing projects. Working closely with PPC specialists (setting up analytics, drafting technical specifications, launching campaigns).
I ensured the team was supported in uncovering business needs and objectives, which influenced appropriate strategies. Providing clear and tactful reports and briefings to customers, executing multifaceted project strategies, and creating a well-thought-out project plan for the client and the project team. Meeting project deadlines with appropriate quality assurance on all deliverables, documenting and prioritizing team investments in client work, and making appropriate recommendations to optimize team success and client impact. Monitoring the project budget and staff utilization at regular intervals throughout the project lifecycle to ensure success and client impact.

As member of marketing team, I provided marketing solutions for crypto projects. Managing projects from start to finish. Managing Bounty Programs, representing a company on social media. Continual interaction with clients and designers to ensure high-quality workflow to meet all client needs. Writing technical specifications for website revamps and Telegram chatbots.

I managed e-mail marketing and tested new messages continuously as communication manager. Offering high conversion rates and a high number of open messages (often with positive feedback). Managing the online agency's work. Optimizing PPC and Facebook campaigns.
Analyzing advertising performance (using Analytics, Google Play Market, Firebase console, and Facebook).

In charge of managing and controlling all aspects of product communication and content creation. Interaction with advertising and creative agencies, development and support of advertising campaigns.

Showing extremely high productivity and outstanding quality
300% increase in download of Mobile app
110% increase in the number of Loyalty program users