KATEY A. POE
Cumming,GA
Summary
Versatile sales expert with a unique blend of experience in agribusiness, ag retail, and HR technology solutions, offering a combined decade of success in developing and executing sales strategies that drive revenue growth.
Overview
9
9
years of professional experience
Work History
SMB - Midsize Account Executive
Netchex
01.2024 - Current
- Prospect and generate high-volume leads through targeted methods, focusing on C-suite, VP, and director-level executives to build a robust pipeline of qualified leads
- Conduct value-driven product demonstrations, tailored to the ICP and specific client needs
- Consistently meeting and exceeding sales quotas and performance milestones, including during a 12 week ramp-up period, by effectively balancing in-person and remote selling strategies.
Outside Sales Representative - Equine Nutrition Specialist
Faithway Alliance
01.2022 - 07.2023
- Doubled client retention to 60% within 6 months with my own strategic sales playbook
- Launched a direct-buy initiative driving a $90,000 growth in year-over-year revenue
- Led quarterly strategies boosting revenue by 12%, cutting product loss by 5%, and saving $2.5M in transportation costs
- Ranked as top seller, consistently surpassing revenue targets
- Identified and partnered with key equine nutrition target areas aligning products with needs of top breeding and performance operations.
Business Development Manager
Vida Living
07.2020 - 07.2023
- Developed and led the investor outreach campaign to secure capital for the US expansion
- Implemented and managed CRM for the entire sale cycle of real estate investments
- Conducted market research across the US for investment opportunities while also fostering meaningful collaborations with key industry players
- Worked with BDR to manage pipeline generation of US investments.
Outside Sales Representative - Equine Nutrition Specialist
Southern Seed & Feed
11.2020 - 12.2022
- Surpassed monthly and quarterly quota, leading in net new accounts
- Negotiated with vendors to achieve a 30% reduction in procurement expenses
- Spearheaded client educational events, managing content creation, presentation, engagement, and workshops
- Directed strategic planning to refine sales approaches for equine breeding operations.
Head of Sales and Asst. Manager - Business Operations
Berrettini Feed Specialists
06.2018 - 07.2020
- Led the sales initiative to surpass quarterly and annual revenue goals, driving a 43% year-over-year revenue increase
- Managed purchasing and supervised operations for a $8M, dual-location enterprise
- Developed and executed standard operating procedures (SOPs) in logistics, inventory, and procurement, facilitating organizational scaling
- Implemented a customer success strategy that markedly reduced churn rate year-over-year.
Retail Sales and Operations Specialist
Doc Lane's Veterinary Pharmacy
08.2016 - 05.2018
- Orchestrated vendor negotiations to secure favorable terms, achieving $50,000 in annual cost savings for supplies and equipment
- Enhanced operational efficiency, cutting prescription fulfillment times by 20%
- Pioneered the expansion of retail services, generating a new revenue stream.
Executive Assistant
The National Horsemen’s Benevolent and Protective Association
10.2017 - 02.2018
Office Manager
Millford - Waterford Farm
10.2015 - 08.2016
Veterinary Technician
Rood & Riddle Equine Hospital
10.2015 - 03.2016
Education
B.S - Business Management - Equine Science & Business Management
University of Kentucky
Lexington, KY05.2018
A.S - Equine Science - Exercise Physiology, and Equine Business Management
College of Central Florida
Ocala, FL12.2014
Skills
- Sales Negotiation
- Territory Management
- Relationship building
- Solution Selling
- Effective Communication and Persuasion
- Data-Driven Problem Solving
- Technology Proficiency
- Lead Development
Timeline
SMB - Midsize Account Executive
Netchex
01.2024 - Current
Outside Sales Representative - Equine Nutrition Specialist
Faithway Alliance
01.2022 - 07.2023
Outside Sales Representative - Equine Nutrition Specialist
Southern Seed & Feed
11.2020 - 12.2022
Business Development Manager
Vida Living
07.2020 - 07.2023
Head of Sales and Asst. Manager - Business Operations
Berrettini Feed Specialists
06.2018 - 07.2020
Executive Assistant
The National Horsemen’s Benevolent and Protective Association
10.2017 - 02.2018
Retail Sales and Operations Specialist
Doc Lane's Veterinary Pharmacy
08.2016 - 05.2018
Office Manager
Millford - Waterford Farm
10.2015 - 08.2016
Veterinary Technician
Rood & Riddle Equine Hospital
10.2015 - 03.2016
B.S - Business Management - Equine Science & Business Management
University of Kentucky
A.S - Equine Science - Exercise Physiology, and Equine Business Management
College of Central Florida
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