Summary
Overview
Work History
Education
Skills
Timeline
Generic

Kathe Traore

Denver,CO

Summary

An experienced Marketing Manager with a track record of success in developing and executing effective branding strategies for digital and social media platforms. Skilled in creating engaging customer and community member experiences through messaging, collateral materials, events, and promotional strategies. Proven ability to transform events, websites, and social media platforms to drive better engagement.

Overview

5
5
years of professional experience

Work History

Brand and Marketing Manager

Ednium: The Alumni Collective
01.2023 - Current
  • Oversee event planning initiatives, from concept development through flawless execution for optimal audience engagement.
  • Oversee preparation of marketing copy, images, videos, emails, and other collateral.
  • Manage budget allocation and resource utilization to maximize marketing ROI.
  • Collaborate with creative teams on the development of attention-grabbing advertising materials aligned with overall brand strategy.
  • Enhance brand visibility by developing and executing comprehensive marketing strategies.
  • Meet project deadlines without sacrificing build quality or workplace safety.

Project and Administrative Assistant

African Leadership Group
10.2021 - 12.2022
  • Collaborated on projects as assigned by leadership, contributing research findings or coordinating event logistics as needed for success.
  • Supported company leaders by assisting with managing budgets, scheduling appointments and organizing itinerary.
  • Organized logistics and materials for each meeting and took detailed notes for later dissemination to key stakeholders.
  • Created and maintained social media postings and email calendars.
  • Improved document organization with thorough file maintenance, archiving outdated records as necessary for efficient retrieval when needed.
  • Optimized calendar management for executives by scheduling appointments strategically while considering priorities and minimizing conflicts.
  • Continually sought methods for improving daily operations, communications with clients, recordkeeping, and data entry for increased efficiency.

Administrative Assistant

Pulte Mortgage
11.2019 - 08.2020

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  • Liaised between clients and vendors and maintained effective lines of communication.
  • Supported executive staff through scheduling meetings, coordinating travel arrangements, and preparing crucial documents.
  • Processed customer orders accurately and within agreed timeframes to meet service standards.
  • Coordinated office supply inventory management, proactively ordering necessary items before depletion to avoid workflow disruptions.
  • Completed forms, reports, logs, and records to quickly handle all documentation for human resources.
  • Assisted development and implementation of new administrative procedures.

Education

Bachelor of Science - International Relations Minors in Communications

University of Colorado Denver
Denver, United States
05.2019

Skills

  • Microsoft Office Tools
  • Google Suites
  • Communication
  • Leadership
  • Social Media
  • Creativity
  • Collaboration
  • Relationship Building
  • Organization
  • Networking
  • Adaptability
  • Administrative Support

Timeline

Brand and Marketing Manager

Ednium: The Alumni Collective
01.2023 - Current

Project and Administrative Assistant

African Leadership Group
10.2021 - 12.2022

Administrative Assistant

Pulte Mortgage
11.2019 - 08.2020

Bachelor of Science - International Relations Minors in Communications

University of Colorado Denver
Kathe Traore