Katherine Avery
Atlanta,GA
Summary
Driven marketing & public relations professional embarking on career-building journey in the communications field. Completed a Bachelor of Arts degree in Journalism with a concentration in Public Relations. Offering expertise in press releases, social media, email marketing campaigns, photography, writing, editing and proofing for all manners of communications.
Overview
10
10
years of professional experience
Work History
Client Services Manager
Verticurl
11.2022 - Current
- Builds client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems, providing project updates, and following up with potential and existing clients.
- Builds email campaigns using Marketo.
- Schedules and attends meetings with clients and prospective clients as requested.
- Tracks key performance indicators (KPIs) to measure success of campaigns.
- Collaborates with cross-functional teams to develop and implement market research strategies.
- Assembles reports and presentations to share insights and recommendations with stakeholders.
Marketing Specialist
IST Management
06.2019 - 10.2022
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Developed marketing presentations, public relations campaigns, articles and newsletters.
- Wrote social media content to increase engagement with customers.
- Created MSA's, SOW's, Amendments, Proposals, & RFPs.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Strategically planned, implemented and monitored company's social media content and campaigns using complex editorial calendar.
- Negotiated prepared and signed contracts with clients.
- Helped create digital media kits, case studies, and white papers.
- Promoted company's events by designing marketing materials such as posters, digital invites and brochures.
- Coordinated schedules and timelines for events.
Photographer
Katherine Avery Photography
01.2018 - Current
- Photographs high-quality images for both print and Internet distribution.
- Applies digital styling techniques to enhance photos.
- Shoots photographs in controlled lab, field and remote environments.
- Selects and alters secondary photographic features such as backdrops and lighting.
- Inspects proofs to ensure quality of prints, adjusting and retouching as necessary.
- Experiments with different lighting effects to deliver unique images.
Office Associate
Eubanks & Associates
08.2018 - 04.2019
- Co-managed all daily activities in the psychiatric and therapeutic practice.
- Communicated directly with patients, insurance companies, pharmacies, inpatient facilities, lawyers, etc.
- Interacted with customers professionally by phone, email or in-person to provide information and direct to desired staff members.
- Kept physical files and digitized records organized for easy updating and retrieval by any team member with access.
- Supported the other office staff with effective correspondence management, document coordination and customer relations.
- Managed smooth processing of patient paperwork to support office productivity.
Project Intern
Goodwill
06.2018 - 07.2018
- I participated in a public relations campaign to re-brand themselves, conducted the SWOT analysis, and gained knowledge on how to create a meaningful, fulfilling campaign to attract more millennial's.
- Produced professional reports, documents and presentations for project needs.
- Collaborated with customers to collect requirements and determine any issues of concern.
- Built media kits in support of specific strategic initiatives.
Public Relations Intern
CareLoft ATL
01.2018 - 05.2018
- Prepared social media posts and videos with eye for viral content strategies.
- Helped plan and execute private, company and client events.
- Developed original content for blog posts and website articles.
- Wrote and distributed press releases for company and clients.
- Proofread and edited materials prepared by all staff to check and correct spelling, grammar and style.
Stylist
Vernacular
09.2017 - 05.2018
- Monitored seasonal style trends to stay on top of fashions and better serve customer needs.
- Consulted with store managers and marketing team to evaluate inventory and delivery needs, optimizing strategies to meet customer demands.
- Maintained organized, presentable merchandise to drive continuous sales.
- Cultivated lasting relationships with clients through one-on-one interactions in store environment.
Editor In Chief - Atlanta
Odyssey Online
07.2016 - 02.2017
- Hired, trained, and provided daily direction for 24 employees.
- Delegated and tracked each staff member's assignments to ensure deadlines adherence.
- Provided concise and constructive editorial feedback to writers
- Proofread, edited, and evaluated final copy to verify content aligned with established guidelines.
Showroom Assistant
America's Mart Atlanta
07.2014 - 07.2016
- Throughout the seasons, I worked for Notre Monde, The Elizabeth Lucas Company, Midwest-CBK, Uniqlo, & Oly Studio.
- Delivered high level of service to clients to both maintain and extend the relationships for future business opportunities.
- Maintained weekly sales tracking and leadership reports to support operational enhancement and implement corrective actions.
- Developed seasonal merchandise assortment to improve category depth and breadth.
- Identified prospects' needs and developed appropriate responses along with information on fitting products and services.
- Tailored sales approaches and techniques to specific client needs to increase marketing effectiveness.
- Wrote order forms for interior designers along with their clients, as well as business owners looking to sell products in their stores.
- Conducted on-site product demonstrations to highlight features, answer customer questions and redirect concerns toward positive aspects.
- Maintained showroom samples and catalog libraries for customer viewing.
Sales Associate/Customer Representative
Rejuvenation
09.2015 - 05.2016
- Learned how to communicate effectively with clients, wrote quotes and secured leads.
- Gained knowledge on lighting fixtures, hardware, furniture, and interior as well as exterior design.
- Learned how to use Data Analysis Expressions (DAX).
- Assisted customers with selecting and customizing available items based on individual requirements.
- Improved operational efficiencies while managing customers’ requests, store inventory, transactions, new purchase orders and pricing needs.
- Increased brand awareness through event marketing, demonstrations, sales and brand promotion.
Education
Bachelor of Arts - Journalism / Public Relations
Georgia State University
Atlanta, GA2018
Skills
Product Marketing
- Client Communications - 5 years
- Campaign development - 5 years
- Writing content for case studies, whitepapers & press kits - 3 years
- Marketo - 2 years
- Email Marketing with Constant Contact - 2 years
- Google Analytics - 1 year
- Project Management Software: Workfront, Trello, Wrike - 2 years
Business Development & Sales Support
- Creating MSAs, SOWs, estimates, amendments, proposals and RFPs - 3 years
- Adobe Sign - 3 years
- Proficient in CRM software (Goldmine) - 3 years
Social Media
- Social Media Strategy & Integration - 2 years
- Hootsuite - 1 year
- Hubspot - 1 year
Graphic design
- Adobe Creative Suite - 6 years experienced in PhotoShop, InDesign, Lightroom, Acrobat & Premiere Pro
- Microsoft Visio - 3 years
- Canva - 6 years
Public Relations
- Press Releases - 3 years
- Campaign Development - 2 years
- SWOT Analysis - 2 years
- Media Advisories - 2 years
Writing & Editing
- AP, MLA and Chicago Manuals of Style - 5 years
- Blogging through Wordpress - 9 years
- Microsoft Office - 15 years of proficiency in Word, PowerPoint, Excel & Outlook
- Google Workspace - 12 years of experience with Gmail, Calendar, Drive, Doc, Sheets, & Slides
Social Media Platforms
- Facebook - 14 years
- Instagram - 12 years
- Twitter - 12 years
- Pinterest - 12 years
- LinkedIn - 8 years
- TikTok - 4 years
Website Creation
- Wordpress - 4 years
- Squarespace - 5 years
Misc
- Slack - 3 years
- Yapp - 3 years
- Zoom, Cisco WebEx, Microsoft Teams, Skype - 3 years
Timeline
Client Services Manager
Verticurl
11.2022 - Current
Marketing Specialist
IST Management
06.2019 - 10.2022
Office Associate
Eubanks & Associates
08.2018 - 04.2019
Project Intern
Goodwill
06.2018 - 07.2018
Photographer
Katherine Avery Photography
01.2018 - Current
Public Relations Intern
CareLoft ATL
01.2018 - 05.2018
Stylist
Vernacular
09.2017 - 05.2018
Editor In Chief - Atlanta
Odyssey Online
07.2016 - 02.2017
Sales Associate/Customer Representative
Rejuvenation
09.2015 - 05.2016
Showroom Assistant
America's Mart Atlanta
07.2014 - 07.2016
Bachelor of Arts - Journalism / Public Relations
Georgia State University
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