Katherine Borthwick
Dallas
Summary
My name is Katherine Borthwick, but most people call me Kate. I am an innovative Social Media Manager with experience in developing and implementing comprehensive social media strategies. Noted for creativity, strategic thinking, and ability to enhance brand awareness through engaging content. Strengths include knowledge of major social media platforms, analytical skills, and understanding of SEO best practices. Previous work has resulted in improved online presence and audience engagement for diverse clients.
Overview
9
9
years of professional experience
Work History
Assistant Manager, Bartender, and Social Media
Goodbye Horses
06.2025 - Current
- Led team initiatives to enhance operational efficiency and streamline workflow processes.
- Developed training programs for new hires, improving onboarding experience and knowledge retention.
- Implemented inventory management systems, optimizing stock levels and reducing waste.
- Coordinated cross-departmental projects, fostering collaboration to achieve organizational goals.
- Supervised day-to-day operations to meet performance, quality and service expectations.
Bartender
Mulligans Bar & Grill
01.2025 - Current
- Measured and mixed house ingredients to prepare both custom and menu drink orders.
- Completed regular bar inventories and daily requisition sheets.
- Monitored bar inventory and promptly restocked low items before depletion.
- Developed good working relationships with fellow employees through effective communication.
- Greeted guests with friendliness and professionalism.
- Greeted frequent visitors by name and explained new promotions.
Social Media Manager
Crickets Drafthouse and Grill
03.2024 - 02.2025
- Conducted competitor analysis to identify trends and opportunities for brand differentiation on social media.
- Produced films and other video products, regulating distribution and operating film library.
- Created social media strategies to increase sales and brand awareness across multiple platforms.
- Monitored customer comments on various social media channels and responded in a timely manner.
- Managed the daily operations of all assigned social media accounts.
Gymnastics Coach
Rock Solid Athletics
05.2019 - 12.2023
- Developed and implemented rigorous practice routines to enhance player skills and promote teamwork.
- Suggested exercise modifications to individual athletes to avoid strain and injury.
- Planned workouts tailored specifically towards improving overall strength, agility and endurance.
Journalism Intern
All Saints Episcopal Church And Preschool
08.2017 - 08.2018
- Developed connections with public relations contacts, providing exemplary sources for news stories.
- Provided support during live broadcast segments by coordinating communication between producers, correspondents, and studio staff.
- Determined focus of news by staying on top of local, national and international events.
Education
Bachelor of Communication Studies - Media Studies
Texas Tech University
Lubbock, TX05.2023
Skills
Cash handling
Inventory management
Customer service
Team collaboration
Communication skills
Problem solving
Time management
Attention to detail
Sales techniques
Conflict resolution
Initiative
Adaptability and flexibility
Opening and closing procedures
Multitasking and prioritization
Good conversationalist
Anticipating guest needs
Problem-solving abilities
Affiliations
- Tennis player
- Chalkboard painter
- Run Club
Timeline
Assistant Manager, Bartender, and Social Media
Goodbye Horses
06.2025 - Current
Bartender
Mulligans Bar & Grill
01.2025 - Current
Social Media Manager
Crickets Drafthouse and Grill
03.2024 - 02.2025
Gymnastics Coach
Rock Solid Athletics
05.2019 - 12.2023
Journalism Intern
All Saints Episcopal Church And Preschool
08.2017 - 08.2018
Bachelor of Communication Studies - Media Studies
Texas Tech University