Katherine Cappelli
Laguna Beach,CA
Summary
Dynamic District Sales Manager with a proven track record at Pandora Jewelry, achieving an 18.9% sales increase by leveraging strong communication skills and a customer-centric mindset. Specializes in coaching and developing top talent, fostering relationships, and driving business growth with innovative strategies.
Overview
14
14
years of professional experience
Work History
District Sales Manager
Pandora Jewelry
2021.11 - Current
- Oversee the success of 11 Pandora Jewellery Concept Stores, 1 Macy's Shop-in-Shop and 7 MultiBrands in San Diego & Hawaii. Over 20 million in annual revenue and growing.
- Improved team performance by providing regular coaching, training, and mentoring to sales representatives. TOP Conversion rate in Pandora North Americas at 29%.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings and EPNS scores.
- Increased sales revenue year one by 18.9% in North Americas second highest district by developing and implementing effective sales strategies for the district.
- Continue to exceed annual sales targets through strategic planning, developing talent for Fancentric store experience.
- Spearheaded 7 New store opening over the last year and a half, from attracting top talent; internal development and promotions; hiring/interviewing/training store team; Store Visual set-up; Operations/systems and processes and marketing collaboration,
- Recognized potential talent within the team members early on; mentored them into higher positions in the organization over time.
- Improved team performance by providing regular coaching, training, and mentoring through weekly district conference calls; bi-weekly Touch Bases; setting corporate expectations; personal accountability and keeping it FUN!
- Analyzed data trends to monitor performance metrics and develop actionable insights for continuous improvement efforts. Proven track record of achieving sales targets, KPI targets and driving business growth.
- Enhanced team morale by fostering a positive work environment, recognizing achievements, and promoting professional development opportunities.
- Championed a customer-first FANCENTRIC approach within the team, ensuring each store understood their impact on overall FAN satisfaction through in the moment coaching, role playing and implementing our Selling Ceremony. Ensure on-going specific coaching and feedback to build confident teams.
- Builds strong cross functional partnership through timely and thorough communication (HR; VM Visual; Operations; Allocation; Marketing and NSO team)
- Collaborated closely with other district managers to share best practices, learnings, and drive overall success of the organization.
- Achieves and exceeds all objectives regarding financial, expenses control; loss prevention; payroll targets; PNL and EBIT.
- Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results. Identify each store opportunity for growth.
- Managed change effectively during organizational restructuring or product launches, minimizing disruption on the team''s performance.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Implemented systems and procedures to increase sales.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
District Sales Manager
Four Seasons Hotels and Resorts
2010.06 - 2019.05
- Contributed to company growth by 5% from identifying new market opportunities for product expansion.
- Oversaw 9 South Florida Four Season Hotel Retail Spa Locations. Wholesale product training, product buyer; and sales of over 30 Luxury European Beauty Brands. From Diptyque; Fragonard; Darphin; Masion Francis Kurkdjian; T Le Clerc; By Terry; Davines; JL Lazartique; Creed; Bond NO.9 Wholesale account manager and district sales trainer.
- Drive sales and build customer relationships by training, coaching, and developing a team of professionals on Fancentric selling behaviors.
- Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
- Oversaw a complex, multi-layered, multi-million-dollar component of the overall Retail business. Training; talent development; product knowledge and storytelling and style-telling.
- Negotiated contracts with clients for mutual benefit while maintaining strict adherence to company policies and ethical standards.
- Expanded market share with targeted account management and new business development initiatives.
- Implemented innovative marketing campaigns, resulting in increased brand visibility and customer engagement.
- Surpassed business sales targets by devising, deploying, and optimizing FAN Facing Selling Ceremony sales strategies. While providing a fun shopping environment where all customers feel welcome.
- Built relationships with customers and community to establish long-term business growth.
- Analyze reports to strategize and deliver results; implement action plans focusing on deficient areas and highlight growth opportunities.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Lead and educate relationship selling, building a client book, and driving outreach to maximize business.
- Direct the execution of merchandising strategies by partnering with the Visual Merchandise Manager / Merchandise Manager.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
Education
Bachelor of Arts - Psychology/Business
Brook University
St. Catherine's Ontario Canada06.1999
Skills
- Proven Sales Leader
- Goals and performance driven
- Train and develop top talent
- Succession Planning
- Relationship building and management
- Entrepreneurial Mindset
- Strong communication skills
- Customer Centric Mindset
Timeline
District Sales Manager
Pandora Jewelry
2021.11 - Current
District Sales Manager
Four Seasons Hotels and Resorts
2010.06 - 2019.05
Bachelor of Arts - Psychology/Business
Brook University
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