Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Katherine Carothers

Austin,TX

Summary

Forward-thinking localization marketing manager experienced collaborating with cross-functional teams to achieve marketing and brand development goals.

Overview

21
21
years of professional experience

Work History

Digital Marketing Manager, Localization

AMD
08.2017 - 05.2024
  • Led project management efforts for AMD New Product Introductions and managed yearly launch roadmap across business segments
  • Led/Piloted multiple process initiatives (transcreation, cultural checks, e-learning, Workfront system integration and enhancements) prior to implementation
  • Continuously leveraged strong relationships to achieve business objectives even amongst setbacks
  • 100% on-time project delivery rate
  • Managed localization projects, ensuring they are completed on time, within budget, and to the highest quality standards
  • Escalation point for both agency and stakeholders should intervention be needed
  • Tracked and reported on progress, allocated resources appropriately, updated project team and management, alerted all appropriate parties when issues arose, and drove issue resolution
  • Partnered with content creators, brand strategy owners, and regional activation teams to define and streamline processes upstream and drove accountability and compliance of best practices
  • Drove content planning with creators, stakeholders, and regions; prepared and presented on initiatives and impact reports, such as business reviews or post-mortems
  • Critical participant on core team for RFPs and onboarding of new platforms/vendors
  • Managed multimillion-dollar localization budget and reconciled all vendor invoicing. Reported BU forecasting and monthly updates
  • Trained 40+ stakeholders on localization submission process and contributed to supporting documentation
  • Analyzed monthly metrics and tracked quality control for localization projects; tracked mid-project change request costs, impact and delays.

Account Representative

Bob Jennings State Farm
06.2015 - 08.2017
  • Developed leads, scheduled appointments, identified customer needs, and marketed appropriate products and services
  • Managed agency apartment marketing process and maintain key relationships with property managers while driving in new business
  • Increased renter’s referral program by 60%+ since 2015
  • Implemented process improvement methodologies where gaps were identified to improve workflows
  • Collaborated with Service and Underwriting teams to problem-solve complex issues
  • Consistently performed with closing ratio of 15+%.

Project Manager, Standards Development

CDISC
04.2012 - 11.2013
  • Co-led Clinical Data Acquisition Standards Harmonization (CDASH) Serious Adverse Event (SAE) project to meet major publication deliverable in 2013
  • Exhibited and presented at Society for Clinical Data Management (SCDM) conference in 2012 and 2013 on behalf of the company
  • Initiated and implemented the fully vetted mapping of CDISC standards development process in collaboration with Chief Technical Officer and Senior Director
  • Initiated a formal Lessons Learned process for the Coalition for Accelerating Standards and Therapies (CFAST) Therapeutic Area projects; served as facilitator for Lessons Learned meetings
  • Redesigned the new volunteer sign-up form on the CDISC website and co-facilitated subsequent public webinar.

Process Improvement Analyst/Clinical Data Associate III/Logistics Analyst II

PPD
05.2003 - 03.2012
  • Led global cross-functional project team to implement new process for transitioning key operational staff on Phase II-IV projects
  • Led global quality management team to define standardized site performance improvement plan (s-PIP) process including root cause analysis and a 50% reduction in protocol deviations related to s-PIP issues
  • Acted as project lead for global process improvement initiative to facilitate successful implementation of new system to manage approximately 10,000 company vendors
  • Managed projects based on best practices from PMBOK as well as Lean Six Sigma methodologies
  • Assisted in identification of KPI’s to measure project success and benefits
  • Performed advanced aspects of the data cleaning process, with a high degree of accuracy and in accordance with GCPs and SOPs/WPDs
  • Supported the Lead Data Manager by performing activities such as Case Report Form design, database design/testing, Data Validation Manual creation, edit check design/user acceptance testing and listings specification development
  • Facilitated team meetings regarding project status, client expectations and timelines
  • Assigned action items
  • Identified and reported risks to senior management concerning study deliverables
  • Maintained departmental project database and monthly metrics tracking for approximately 90+ ongoing research trials.

Education

Bachelor of Science - Advertising

The University of Texas At Austin
Austin, TX
12.

Professional Certification -

St. Edward’s University Professional Education Center
Austin, TX

License -

Texas Department of Insurance
Austin, TX

Skills

  • Microsoft Power BI
  • Microsoft Office Suite
  • Microsoft Project
  • Microsoft Viseo/TaskMap (process mapping software)
  • Microsoft SharePoint
  • Workfront
  • Oracle Clinical Version 401 and 403
  • Project management abilities
  • Adobe Professional
  • Digital Marketing
  • Strategic Planning
  • Campaign Development
  • Strategic Planning and Alignment
  • Budgeting and Allocation

Accomplishments

Employee Spotlight Award Q2 2018
Employee Spotlight Award Q4 2019
Employee Spotlight Award Q1 2021
Employee Spotlight Award Q2 2022
Employee Spotlight Award Q3 2022

Timeline

Digital Marketing Manager, Localization

AMD
08.2017 - 05.2024

Account Representative

Bob Jennings State Farm
06.2015 - 08.2017

Project Manager, Standards Development

CDISC
04.2012 - 11.2013

Process Improvement Analyst/Clinical Data Associate III/Logistics Analyst II

PPD
05.2003 - 03.2012

Bachelor of Science - Advertising

The University of Texas At Austin

Professional Certification -

St. Edward’s University Professional Education Center

License -

Texas Department of Insurance

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