Katherine Carvajal Moreno
Chicago,IL
Summary
An aspiring and enthusiastic public relations candidate with a variety of experience in hospitality, high-profile clients, luxury brand management, and marketing strategy.
Overview
4
4
years of professional experience
Work History
Social Media & Influencer Marketing Intern
Socialite Media
05.2024 - Current
- Manage social media accounts for clients.
- Create weekly content calendars.
- Actively engage with audiences, respond to messages, and use analytics to refine strategies.
- Identify and contact potential influencers aligned with the brand's target audience, increasing event attendance and online engagement.
Event Planning Intern
8 Hospitality
06.2023 - 08.2023
- Managed every aspect of 10 corporate events, including handling administrative details, responding to client inquiries, and distributing promotional materials.
- Brought in guests with effective marketing strategies targeting specific demographics.
- Worked with on-site event staff to execute plans according to specifications.
Marketing & Remote Intern Learning Experience
Lettuce Entertain You Enterprises
06.2021 - 08.2021
- Head of customer service and marketing support for LEYE’s Windy City Smokeout, a 4-day Country Music Festival. Provided assistance to over 80,000 attendees, addressing their inquiries or concerns, and ensuring a positive experience for all participants.
- Assisted in photo-shoots for RPM Restaurants and Pizzeria Portofino.
- Accepted into a selective 10-week educational program highlighting the restaurant industry.
- Learned and analyzed the organization’s creative marketing process, encompassing the entire journey from conceptualization to menu creation, financial planning, and restaurant construction.
- Collaborated with peers and pitched a restaurant concept to Lettuce Entertain You leadership.
Public Relations Intern
Fallon Public Relations
03.2021 - 06.2021
- Grew the brand of luxury clients such as DESEDA and Vital Proteins through the distribution of personalized PR packages to high-profile prospects including celebrity stylists and social media influencers.
- Independently tracked luxury client product usage of high-profile consumers on social media by recording and organizing the informational data for our clients.
- Researched marketing strategies and pitched potential press outlets for brands.
Retail Sales Associate
Leap Services Inc.
09.2020 - 04.2021
- Assisted in executing temporary pop-up stores for luxury clothing brands.
- Led store transactions, organized and restocked product inventory, engaged with daily customers, and met sales goals.
Education
Bachelor of Arts - Public Relations & Advertising
DePaul University, College of Communication
Chicago, IL05.2022
REALTORS Real Estate School
Chicago01.2024
Skills
- Team collaboration
- Media outreach
- Strategic planning
- Creativity
- Brand management
- Microsoft office
- Google drive
- Events
- Windy city smokeout
- Music festival
- Brands
- Vital proteins
- Deseda
- Bilingual: english & spanish
Timeline
Social Media & Influencer Marketing Intern
Socialite Media
05.2024 - Current
Event Planning Intern
8 Hospitality
06.2023 - 08.2023
Marketing & Remote Intern Learning Experience
Lettuce Entertain You Enterprises
06.2021 - 08.2021
Public Relations Intern
Fallon Public Relations
03.2021 - 06.2021
Retail Sales Associate
Leap Services Inc.
09.2020 - 04.2021
Bachelor of Arts - Public Relations & Advertising
DePaul University, College of Communication
REALTORS Real Estate School
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