Katherine Da Eira

• Drove inbound lead generation through Meta advertising campaigns, generating 100+ recruiting and consumer leads within 6 weeks
• Led digital acquisition initiatives across paid media, SEO, email marketing, and website optimization to improve engagement and lead flow
• Increased website engagement by 20%+ through conversion-focused content strategy, SEO improvements, and user experience enhancements
• Built and scaled a multi-state agent distribution channel, expanding market reach and supporting revenue growth
• Strengthened marketing and sales alignment to support pipeline development and improve lead management visibility
• Maintained 48%+ email open rates and click-through rates ranging from 3-13% through targeted messaging and consistent campaign execution

• Led a multi-channel marketing campaign supporting the organization's annual convention, increasing audience engagement and driving a 6x increase in views
• Supported digital marketing initiatives across email, website content, SEO, and social media channels to improve visibility and audience engagement
• Increased Google reviews from 12 (3.1 rating) to 68 (4.8 rating), strengthening online credibility and customer trust
• Helped establish the organization's first structured marketing plan and budget to support long-term growth initiatives
• Managed the organization's website redesign, improving site structure, navigation, and overall digital presence

• Advised small businesses on lead generation strategy, paid media campaigns, and digital marketing optimization
• Evaluated client websites and marketing efforts to identify opportunities related to messaging, user experience, and customer acquisition
• Supported campaign planning and audience targeting initiatives to improve lead quality and marketing performance

• Founded and grew a mortgage brokerage generating $10M–$12M+ in annual loan origination volume, with higher production during peak market periods
• Managed the full client acquisition and sales lifecycle across residential and commercial lending transactions, including deals up to $11M
• Built a referral-driven business model generating 80%+ of business through repeat clients and strategic partner relationships
• Maintained a 90%+ close rate by managing deal structure, client expectations, and transaction timelines from prospecting through closing