Katherine Dubs
Spring,TX
Summary
Results-driven marketing professional with a strong background in both recreational therapy and influencer marketing. Experienced in developing and managing successful influencer partnerships, creating engaging educational content, and nurturing community engagement to drive brand awareness and sales. Skilled in contract negotiation, event coordination, and program development, with a proven track record of managing over 250 affiliates and leading product sponsorships for athletic events and health summits. Adept at fostering relationships across multiple channels, collaborating with cross-functional teams, and utilizing therapeutic skills to connect with diverse audiences. Passionate about promoting health and wellness through innovative marketing strategies and meaningful community interactions.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Recreational Therapist
Scoggins Therapies, Inc
12.2014 - Current
- Assess and evaluate clients' needs, strengths, and limitations to create individualized therapeutic plans.
- Facilitate recreational therapy sessions tailored to the special needs population, focusing on physical, emotional, and social goals.
- Monitor and document client progress, and adjust treatment plans to enhance therapeutic outcomes.
- Collaborate with families, caregivers, and healthcare professionals to provide comprehensive care.
- Utilize creative and adaptive techniques to engage clients in meaningful activities.
- Document and report on client progress and therapy effectiveness.
Influencer Marketing & Community Engagement Manager
Ancestral Supplements
04.2021 - 08.2024
- Developed and executed influencer marketing strategies to enhance brand visibility and drive engagement.
- Identified and collaborated with influencers to create compelling content and promote brand initiatives.
- Fostered community engagement through strategic campaigns, events, FB Group, and partnerships.
- Analyzed campaign performance using metrics and insights to optimize future marketing efforts.
- Collaborated with other departments to ensure alignment with brand goals and objectives.
- Managed a network of over 250 affiliates, wrote creative briefs, and provided ongoing support and communication to maximize partnership success.
- Tracked paid influencer partnerships and managed the payment of commissions, ensuring timely and accurate payouts.
Education
Bachelor of Science - Recreational Therapy And Psychology
University of Nebraska At Omaha
Omaha, NE05-2009
Skills
Interpersonal Skills: Building rapport and effectively communicating with diverse groups of people, including clients, influencers, and community members
Creativity & Innovation: Applying creative thinking to both therapeutic interventions and marketing strategies to engage and inspire audiences
Project Management: Managing and coordinating multiple projects, whether it’s a therapeutic program or a marketing campaign
Adaptability: Adjusting strategies and activities based on client feedback or campaign performance
Analytical Skills: Using data to inform decisions, whether evaluating therapeutic outcomes or analyzing marketing metrics
Team Collaboration: Working collaboratively with various stakeholders, including healthcare professionals, marketing teams, and community members
Certification
- CTRS Board Certified
- The power influencer marketing can have on your brand's success
- Maximizing creator content for your paid ads
Timeline
Influencer Marketing & Community Engagement Manager
Ancestral Supplements
04.2021 - 08.2024
Recreational Therapist
Scoggins Therapies, Inc
12.2014 - Current
Bachelor of Science - Recreational Therapy And Psychology
University of Nebraska At Omaha
- CTRS Board Certified
- The power influencer marketing can have on your brand's success
- Maximizing creator content for your paid ads
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