Katherine Durkee
Marketing Manager
New York,NY
Summary
Insightful Marketing Manager with experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
Overview
3
3
years of professional experience
Work History
Event Marketing Manager
Langdon Title
New York, NY
05.2021 - Current
- Evaluating and optimizing marketing and pricing strategies
- Analyzing market trends and preparing forecasts
- Generating new business leads
- Increasing brand awareness and market share
- Coordinating marketing strategies with the sales, financial, public relations, and production departments
- Developing and managing the marketing department's budget
- Overseeing branding, advertising, and promotional campaigns.
Receptionist/Administrative Assistant
Happy Shark Media
New York, NY
01.2021 - 04.2021
- Answered phone calls and responded to emails for over 10 clients daily, ensuring that any and all questions and inquiries were provided to individuals in a timely manner
- Contacted existing clients, providing them with information concerning new products and services that the organization could offer them
- Worked with existing clients to generate new leads for individuals, coordinating with their specific industries and essential functions to provide them with potential tangible value
- Performed administrative tasks, including but not limited to filing and data organization while abiding by all organizational policies and procedures
- Assisted with business development and strengthened client relationships by 72
Intern
Agentry PR
New York, NY
08.2019 - 10.2020
- Worked with 2019 collections including those from the Fall/Winter, providing support for the organization at various events including Fashion Week and individual client events
- Assembled kit mailings and handled daily showroom trafficking, preventing loitering and ensuring that individuals had a piece of the organization to take with them to increase organizational reach and new customer engagement
- Monitored celebrity engagement with the brand and assisted in creating and providing gifts to celebrities, working with individuals that engaged with the organization's target and ideal audiences and would have a more authentic experience with the brand
- Attended client meetings and gathered all materials, performing errands when needed
Marketing Assistant
Kelly Faetanini
New York, NY
01.2020 - 03.2020
- Completed inbound and outbound sales services, selling wedding dresses and other products to clients and customers as well as to appropriate businesses, negotiating and closing "on-the-spot-sales" at key trade events, including the Bridal Marketing in New York City
- Executed extensive inbound and outbound calls both within the United States and internationally, building new relationships with businesses to provide them with products for their clientele while continuing to provide value to existing customers and clients
- Met and initiated contact with target markets and businesses, onboarding all new clients to meet and exceed monthly goals while creating detailed sales quotas and negotiating mutually beneficial terms with clients to close sales agreements
- Responded to clients' needs proactively and in a timely manner, initiating regular touch points via phone, email, and in-person meetings to establish, develop, and maintain positive customer relationships
- Collaborate with internal sales and marketing teams to develop and execute partnerships with organizations to engage with and onboard target clients and communicate with internal customer service teams to expedite the resolution of customer issues and complaints
- Introduced social media marketing strategies to enhance organizational reach and knowledge of products and services which increased customer sales by 67% while tracking sales and selling activities in CRM
- Promoted from Intern to Assistant for exceptional work performed and client relationships sustained, reporting to management concerning customer needs, interests, activities, and competitors
Retail Coordinator
Retrofit
New York, NY
10.2019 - 01.2020
- Provided support on the floor at major department stores through the execution of high level retail merchandising
- Assisted in the implementation of retail operations, ensuring that all tasks occurred in a timely manner
- Assisted with the visual aesthetics of the store so that the individual organization represented the entire brand appropriately and was cohesive
- Compiled weekly selling and clientele reports when needed, providing management with accurate and complete data to enhance decision-making
Intern
Thom Filicia
New York, NY
06.2019 - 08.2019
- Assisted in client resource updating for over 50 clients daily, confirming that all information present was accurate and up-to-date
- Managed relationships with vendors, confirming that all products and services provided were present in a timely manner, coordinating all communication to facilitate a mutually beneficial relationship
- Supported designers when creating pieces, providing them with any products and processes needed so that products were completed on-time and within budget
- Participated in design teams to create products and materials that clients would enjoy and engage with
Education
Bachelors of Arts - Marketing in Marketing
University of Alabama
Skills
Office, Graphic Design, Photoshop, Social Media Marketing, Social Media ManagementCommunications, Constant Contact, Email Marketing, Digital Marketing, Google Suite, LayoutMarket Research, Google Analytics, Search Engine Optimization (SEO), Adobe Creative SuiteSocial media managementCertifications and LicensesFundamentals of Digital Marketing
Strategic planning
Public and Media Relations
Product development
Market Positioning
Client communication
Marketing and advertising
Multitasking Abilities
Budgeting and Allocation
Market Analysis
Spreadsheet management
Process optimization
Meeting minutes
Office administration
Content and digital asset management
Online marketing strategies
Goal planning
[Brand or product] development
Networking and relationship building
Search engine optimization expertise
Online presence monitoring
Social Media Management
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Event Marketing Manager
Langdon Title
05.2021 - Current
Receptionist/Administrative Assistant
Happy Shark Media
01.2021 - 04.2021
Marketing Assistant
Kelly Faetanini
01.2020 - 03.2020
Retail Coordinator
Retrofit
10.2019 - 01.2020
Intern
Agentry PR
08.2019 - 10.2020
Intern
Thom Filicia
06.2019 - 08.2019
Bachelors of Arts - Marketing in Marketing
University of Alabama