Katherine Fitzpatrick
North Palm Beach,FL
Summary
Results-driven B2B Marketing Professional with 7+ years of experience in demand generation, ABM, and channel marketing. Proven track record of designing and executing digital marketing campaigns that align with sales objectives and deliver strong ROI. Adept at collaborating across cross-functional teams, managing vendor and partner relationships, and leveraging data insights to optimize marketing performance.
Overview
8
8
years of professional experience
Work History
Regional Marketing Manager (Southeast Region)
Commvault
Tinton Falls, NJ
12.2019 - 06.2024
- Developed and owned the regional marketing plan/calendar, ensuring campaigns were delivered on time and within budget
- Drove ABM initiatives to identify and engage high-value accounts, partnering closely with sales and channel teams
- Established collaborative relationships with solution providers, distributors, and alliances to drive joint business development
- Oversaw budgeting and MDF applications, optimizing resources for cost-effective program execution
- Created and launched integrated digital campaigns (webinars, social, email) that consistently grew pipeline
- Analyzed campaign metrics to optimize strategies, achieving strong ROI and continuous performance improvements
Associate Field Marketing Manager (Public Sector – Federal)
Commvault
Tinton Falls, NJ
05.2019 - 11.2019
- Executed integrated marketing programs (trade shows, digital campaigns, ABM) tailored to federal sector audiences
- Partnered with sales to align marketing objectives, improving pipeline impact and conversion
- Used marketing automation tools (Marketo) and CRM (Salesforce) to track funnel metrics and refine campaign performance
Sales and Marketing Manager
2 River Group
Rumson, NJ
05.2018 - 04.2019
- Created and implemented promotions for real estate partnerships in Monmouth and Ocean Counties
- Leveraged social media and targeted outreach strategies to expand customer base and increase revenue
Summer Analyst – Sales and Trading
Bank of America Merrill Lynch
New York, NY
06.2016 - 08.2016
- Rotated through fixed-income desks, gaining foundational skills in financial market analysis and strategy execution
Education
Bachelor of Science - Finance
The Pennsylvania State University
University Park, PA05.2016
Bachelor of Arts - Broadcast Journalism
The Pennsylvania State University
University Park, PA05.2016
Skills
- ABM Strategy
- Pipeline Growth
- Partner Marketing
- Social Media
- Webinars
- Programmatic Advertising
- ROI Analysis
- Budgeting
- Marketing Automation
- CRM
- Vendor/Partner Relations
- Cross-Functional Teamwork
- MDF Utilization
- Salesforce
- Marketo
- Google Analytics
- Microsoft Office
Timeline
Regional Marketing Manager (Southeast Region)
Commvault
12.2019 - 06.2024
Associate Field Marketing Manager (Public Sector – Federal)
Commvault
05.2019 - 11.2019
Sales and Marketing Manager
2 River Group
05.2018 - 04.2019
Summer Analyst – Sales and Trading
Bank of America Merrill Lynch
06.2016 - 08.2016
Bachelor of Science - Finance
The Pennsylvania State University
Bachelor of Arts - Broadcast Journalism
The Pennsylvania State University
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