Katherine M. Gelement
Marketing And Product Director
Walton,KY
Summary
Business-driven individual with more than 25 years working as Director for financial organizations. Determined and experienced in client experience and rapport, budget control and team member mentoring and coaching.
Overview
2
2
Certifications
7
7
years of post-secondary education
24
24
years of professional experience
Work History
Director, Private Bank Product & Execution
Fifth Third Bank
Cincinnati, OH
01.2008 - Current
- Collaborated with management, technical crew members and fellow supervisors to organize efficient operations and achieve demanding schedule targets.
- Created annual budget and developed comprehensive plan to accomplish company objectives while staying within budget.
- Focused teams on developing innovative and cutting-edge approaches at all levels with effective resource allocation and strategic planning.
- Worked closely with organizational leadership, including board of directors, to strategically affect direction of operations.
- Optimized processes and supervised 20+ employees, including overseeing administration, budgeting, sales and scheduling protocols.
- Established performance goals for each department and provided feedback on methods for reaching those milestones.
- Assessed final products to check quality and consistency with creative vision.
- Resolved all issues efficiently, which in turn enhanced client satisfaction ratings.
- Utilized trends in Private Bank and Retail marketplaces to create solutions and refine business strategies.
- Trained and managed team of 26 client service representatives and discussed issues to provide resolution and apply best practices.
Director, Private Client Group Marketing
Fifth Third Bank
Cincinnati, OH
10.2005 - 12.2008
- Drove the creation of marketing strategy and advertising initiatives used to promote the Private Bank to high net worth individuals.
- Created annual budget and developed comprehensive plan to accomplish company objectives while staying within budget.
- Worked closely with organizational leadership, including board of directors, to strategically affect direction of operations.
- Focused teams on developing innovative and cutting-edge approaches at all levels with effective resource allocation and strategic planning.
- Directed staff of 17 personnel and managed budget totaling $15 million annually.
- Optimized client experience by focusing on the client rather than the product.
- Coordinated teams of design and implementation professionals to manage all project objectives.
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Mitigated risks by staying current on changes in federal and state laws and communicating those changes to team members.
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
Director, Weatlh Management Group Marketing
LaSalle Bank
Troy, MI
01.1998 - 10.2005
- Focused teams on developing innovative and cutting-edge approaches at all levels with effective resource allocation and strategic planning.
- Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
- Increased market awareness and penetration through development of creative collateral.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Identified low-cost opportunities to increase visibility and drive traffic, increasing returning visitor revenue by 24%.
- Saved company $3 million by negotiating advertising and commercial sponsorship contracts.
- Developed strategies to incorporate PR and media to further enhance brand and build market share.
- Designed innovative branding and product strategies.
- Developed insights on marketing campaigns to assess performance against goals.
Education
Master of Science - Management Science
Central Michigan University
Mount Pleasant, MI 06.1990 - 12.1994
Bachelor of Arts - Industrial Psychology
Oakland University
Rochester, MI 08.1984 - 06.1987
Skills
Traditional marketing strategies
Business Development
Thought leadership
C-level relationship management
Product positioning
Contract Negotiation
Promotional campaigns
Product launch management
Brand development
Staff Management
P&L Management
Market Positioning
Product development
Marketing and advertising
Client communication
Certification
Six Sigma Green Belt
Timeline
Six Sigma Green Belt
09-2017
Director, Private Bank Product & Execution
Fifth Third Bank
01.2008 - Current
Director, Private Client Group Marketing
Fifth Third Bank
10.2005 - 12.2008
Director, Weatlh Management Group Marketing
LaSalle Bank
01.1998 - 10.2005
FINRA Series 6 and 63 (Inactive)
05-1995
Master of Science - Management Science
Central Michigan University
06.1990 - 12.1994
Bachelor of Arts - Industrial Psychology
Oakland University
08.1984 - 06.1987