Katherine Gianni
Brookline,MA
Summary
I am an accomplished public relations professional with a proven track record at Boston University, effectively executing strategic communication campaigns across diverse media platforms to promote research and faculty expertise. Skilled in team leadership and fostering employee engagement, I've successfully managed and mentored communication professionals to achieve organizational goals. My experience also includes creating compelling content and building strong media relationships, all contributing to my dedication to enhancing brand visibility and success.
Overview
7
7
years of professional experience
Work History
Assistant Director, Public Relations
Boston University Department of Public Relations
09.2022 - Current
- Executes public relations campaigns across traditional and digital media to promote BU research and faculty expertise. Platforms include Twitter, Reddit, Facebook, and Medium.
- Plans and executes four Strategic Communications Series Workshops per academic year for full-time faculty, researchers, and graduate-level students.
- Manages day-to-day and long-term goals/responsibilities of team’s Communications Coordinator.
Digital Communications & Public Relations Associate
Boston University Department of Public Relations
06.2021 - 09.2022
- Managed goal setting, defining key performance indicators, and reporting for BU's thought-leadership and research Twitter account, Medium blog, and the University's official YouTube channel for both organic and paid posts.
- Coordinated press releases and handled press inquiries for Boston University faculty.
- Established and communicated editorial and brand guidelines campus communicators.
- Managed day-to-day and long-term goals/responsibilities of team’s Public Relations intern.
Public Relations & Social Media Administrator
Boston University Department of Public Relations
02.2019 - 09.2019
- Served as representative of the department to the media and internal stakeholders, overseeing central communication channels and managing flow of information.
- Created original content including social media campaigns, blog posts, and YouTube videos.
- Researched current trends and best practices to develop innovative and impactful campaigns.
Communications Assistant
Elie Wiesel Center for Jewish Studies
02.2019 - 09.2019
- Managed the Center’s Instagram, Facebook, and Twitter platforms to promote new events and foster public engagement.
- Initiated the Center's first-ever media partnership with WBUR for the 2019-2020 fiscal year. Wrote and edited copy for all on-air advertisements.
- Launched a Center blog to share articles and updates with students, alumni, and local community members. Interviewed visiting lecturers, artists, filmmakers, and faculty for content.
Reporting Intern & Freelancer
Vineyard Gazette
05.2016 - 09.2018
- Wrote 5-6 news and feature articles per week for both the print and online versions of the newspaper.
- Attended weekly editorial meetings, assisted with proofreading, and contributed to partner publication, The Vine Magazine.
- Researched and analyzed newsworthy events, trends, and issues.
Education
Master of Science - Advertising
Boston University Metropolitan College
Boston, MA05.2023
Bachelor of Science - Journalism
Boston University College of Communication
Boston, MA05.2018
Skills
- Sprinklr
- Google Ads
- Facebook Ads Manager
- Twitter Ads Manager
- Reddit Ads Manager
- MuckRack
- Media Placement
- Microsoft Office
- Final Cut Pro
- Slack
- WordPress
Timeline
Assistant Director, Public Relations
Boston University Department of Public Relations
09.2022 - Current
Digital Communications & Public Relations Associate
Boston University Department of Public Relations
06.2021 - 09.2022
Public Relations & Social Media Administrator
Boston University Department of Public Relations
02.2019 - 09.2019
Communications Assistant
Elie Wiesel Center for Jewish Studies
02.2019 - 09.2019
Reporting Intern & Freelancer
Vineyard Gazette
05.2016 - 09.2018
Master of Science - Advertising
Boston University Metropolitan College
Bachelor of Science - Journalism
Boston University College of Communication
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