Katherine Grant
Charlotte,NC
Overview
9
9
years of professional experience
Work History
Communication Manager
Smart Start of Mecklenburg County
01.2019 - Current
- Plan and execute a 12-month communication strategy that aligns with the organization's mission, vision, and goals
- Maintain consistent messaging and branding across different communication channels
- Develop digital content and print materials, including but not limited to blog posts, newsletters and press releases, impact reports, and brochures for the organization's brand and its programs
- Maintain relationships and distribution lists for internal and external stakeholders, such as volunteers, donors, the media, partner organizations, and board members
- Collaborated with cross-functional teams on integrated marketing campaigns for successful product launches.
- Founding member of the Diversity, Equity & Inclusion Committee (DEI) - devoted to fostering an inclusive environment.
Direct Marketing Manager
Theory Communication & Design
03.2016 - 04.2019
- Responsible for planning, developing, and executing email campaigns through email marketing platforms MailChimp and Constant Contact
- Managed cross-functional teams to deliver successful direct marketing initiatives and increase brand awareness
- Responsible for planning and executing digital campaigns with and post-campaign reporting for Google Ads, Facebook and AdRoll
- Collaborated with external agency partners regarding email best practices, database management & reporting
- Ensured all copy was compliant with regulatory and trademark requirements.
- Developed and executed data-driven marketing strategies for improved customer acquisition.
Account Coordinator
Ritz Marketing
03.2015 - 01.2016
- Served as the primary point of contact between seven accounts and the agency
- Fostered collaboration with the creative team to ideate and implement innovative concepts aligning with client objectives
- Spearheaded the creation of campaign assets, including radio and television advertisements, and coordinated with voice-over talents to ensure a cohesive and impactful message
- Streamlined the management of recurring campaign timelines for newsletters and website creative, ensuring consistent and timely delivery of marketing materials
- Demonstrated financial acumen by overseeing clients' budgets and optimizing campaign efficiency
- Ensured all copy was compliant with regulatory and trademark requirements.
Education
M.A. Integrated Marketing Communication -
University of North Carolina Wilmington
01.2022
Certificate, Non-Profit Essentials -
Wake Forest
01.2020
B.A. Fashion Marketing & Management -
The Art Institute of Charlotte
01.2012
A.A. Liberal Arts -
University of Maryland
01.2005
Skills
- Marketing Strategy Development
- Fundraising
- Client Relationship Management
- Cross-Functional Collaboration
- Organizational Communication
- Budget Management and Reporting
- Content Development and Management
- Social Media Campaigns
- Stakeholder Communication
- KPI Analysis
- Copywriting
- Brand Messaging
- Stakeholder Engagement
- Content Creation
- Budget Management
- Project Management
- Community Outreach
- Press Releases
- Email Marketing
- Web Analytics
- Event Planning
- Marketing Communications
- Team Leadership
- Media Relations
- Video Production
- Public Relations
- Strategic Planning
- Cross-functional Collaboration
- Internal Communications
- Content Development
- Campaign Coordination
- Brand Management
- Communication Planning
- Social Media Coordination
Professional Affiliations Achievements
- Member - Lamda Pi Eta, the National Communication Association honor society
- Marketing Chair - 2023 North Carolina Philanthropy Conference
- Member- Association of Fundraising Professionals
Timeline
Communication Manager
Smart Start of Mecklenburg County
01.2019 - Current
Direct Marketing Manager
Theory Communication & Design
03.2016 - 04.2019
Account Coordinator
Ritz Marketing
03.2015 - 01.2016
M.A. Integrated Marketing Communication -
University of North Carolina Wilmington
Certificate, Non-Profit Essentials -
Wake Forest
B.A. Fashion Marketing & Management -
The Art Institute of Charlotte
A.A. Liberal Arts -
University of Maryland
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