Katherine Harcsar

Spearheaded development of content strategies to synchronize brand messaging with digital engagement objectives.

- Directed cross-functional teams to develop and execute integrated marketing programs for healthcare and pharmaceutical clients.

- Launched a digital content and publishing capability, delivering custom creative solutions for nine Fortune 100 pharmaceutical clients, enhancing client satisfaction, and expanding project scopes.

- Revitalized client relationships, achieving a 98% regulatory approval rate (up from 54%) within one month, increasing productivity by 900% in the second month, and securing $250K in additional engagement in one quarter.

- Managed content partnerships, contracts, staffing, budgets, and workflow development to optimize efficiency and drive results.

Provided consulting on digital transformation and content monetization, driving initiatives to enhance business performance and revenue generation.

Worked closely with diverse teams to optimize editorial processes and enhance digital content strategy.

Coordinated end-to-end project management for marketing campaigns with a focus on quality assurance.

Coordinated tasks for team members located in New York and India, facilitating cross-time zone cooperation.

- Produced and managed complex digital initiatives, including website builds, interactive campaigns, and content platforms for clients, including Fujifilm, Pepsi, MasterCard, and Scholastic Corporation.

Executed high-profile digital projects in collaboration with creative, strategy, and technology teams.

Delivered project outcomes on time and within budget, consistently.

Contributed to sales pitches by providing accurate cost estimates and innovative ideas.

Led comprehensive digital project management efforts across global markets, aligning key stakeholders while executing creative strategies.

Directed digital production for Aflac's renowned duck mascot campaigns, ensuring timely delivery of creative assets.

Led interdepartmental efforts to develop successful digital strategies for major initiatives with DuPont, Nestlé, Pfizer.

Developed comprehensive project plans and budgets to enhance organizational efficiency.