KATHERINE JONES
Gainesville,GA
Summary
Experienced professional with a track record of expanding customer base, maximizing revenue, and delivering exceptional customer service to achieve business milestones. Skilled at identifying opportunities, delivering presentations, and building relationships with stakeholders. Strong business acumen and expertise in cultivating pipeline and revenue through partnerships. Proven ability to implement strategy, monitor KPIs, and align with organizational objectives. Dedicated Senior Territory Sales Representative focused on growing sales volume, implementing business plans, and cultivating client relationships. Consistently ranked among top performers in assigned territory, contributing to corporate bottom line through strategic product representation.
Overview
30
30
years of professional experience
Work History
TERRITORY SALES LEAD
BLUE BUFFALO
06.2019 - Current
- Managed $16M business with Pet Supermarket, Fleet Farm, Ace Hardware, True Value, and Independent Store customers
- Managed $10M worth of National Accounts
- Executed responsibilities for a portfolio of 200+ stores spanning multiple states
- Implemented strategies to drive business growth by launching new products and consistently updating customers on changes in product, pricing, brand, and packaging
- Worked closely with distributors to develop effective inventory management strategies
- Increased overall revenue through the implementation of well-designed territory sales strategies.
- Engage with store managers and buyers to arrange in-store training sessions and host informative sessions for enhancing product knowledge and discussing upcoming developments
- Actively engage in trade dollar promotions, negotiate product placement, and implement strategic discounts to drive sales and business growth through collaborative partnerships with customers.
- Specialize in training and development for CRM/Salesforce systems for operational success and reliability
- Surpass revenue and market penetration targets by developing comprehensive territory sales plans
- Strengthened strategic relationships with customers, increasing sales by over 25% while maintaining my trade budget.
- Collaborated cross-functionally with internal teams such as finance, operations, and technical support to address client needs comprehensively.
- Analyzed market trends to identify new opportunities for business development within assigned territory.
Senior Regional Sales Manager
Trueleaf Pet
01.2018 - 05.2019
- Developed and executed a distribution growth strategy resulting in a 40% increase in sales.
- Managed, tracked and communicated distribution progress including new item speed to shelf, incremental growth trends and weighted contribution by customer
- Managed distribution partners and direct accounts for a range of companies, including Hollywood Feed, Lambert Vet Supply, Pet Supplies Plus, Woof Gang Bakery, Amazon, and Pet Food Experts.
- Partnered with brokers to manage sales in the Pet Specialty and close out channels.
- Increased regional sales by executing effective sales techniques and cultivating lasting relationships with customers.
Sales Manager
Look Who's Happy
06.2014 - 12.2017
- Outperformed sales goals with a 20% increase in revenue.
- Managed and developed relationships with distributors, internet and catalog retailers
- Secured new distributors and retailers to expand market presence in my designated territory as part of my role.
- Maximized productivity in the field by developing efficient route plans for my assigned territory.
- Increased revenue through effective strategies like product placement, maintenance of point of purchase materials/displays, and successful implementation of distribution promotional campaigns.
- Developed and implemented strategies to drive growth in customer sales, leading to a significant 25% increase in territory sales.
- Developed strong relationships with essential store staff and delivered training programs
- Conducted sales seminars and accompanied distributor representatives on ride-a-longs, ensuring comprehensive understanding of products' key features, resulting in enhanced sales performance.
- Achieved higher sales revenue through the implementation of successful sales strategies.
- Distinguished myself through exceptional customer service skills to foster enduring relationships with clients, demonstrated through consistent follow-up efforts.
SOUTHEAST REGIONAL SALES MANAGER
PET CARE SYSTEMS, SWHEAT SCOOP
08.2010 - 05.2014
- Responsible for managing and developing relationships with distributors, Pet Supermarket and key accounts
- Duties include new product presentations to all customers in territory, servicing PetsMart and Petco locations, as well as grocery chains like Publix, Kroger and Ingles
- Developed promotions and sales incentives for customers to increase sales, including planning and working industry trade shows
- Responsible for meeting and exceeding monthly sales goals
- Grew the territory by 56% by setting up new distributors and growing existing customers.
- Delivered regular sales presentations to upper management, highlighting regional achievements and identifying areas for improvement.
- Resolved client issues promptly by collaborating with customer service representatives, maintaining high levels of satisfaction among clientele.
SOUTHEAST ACCOUNT MANAGER
CHUCK LATHAM ASSOCIATES
08.2003 - 08.2010
- Effectively oversaw the management and growth of relationships with various distributors, catalog/internet platforms, and key accounts
- Duties include new product presentations to all customers in territory, managing the business within current accounts to increase sales, establishing relationships with key persons at all levels of customer base, and developing promotions/sales incentives for customers to increase sales on the retail level
- Managed customer relations and sales functions for twenty-five prominent pet manufacturers.
- Exceeded sales quotas on a regular basis, consistently surpassing both monthly and quarterly goals
- Planned and executed industry trade shows.
- Boosted client satisfaction levels by promptly addressing their needs and establishing strong relationships.
REGIONAL SALES MANAGER
BRIGHT GLOW CANDLE COMPANY
05.2001 - 07.2003
- Responsible for all phases of sales, distribution, merchandising, and promotion of products to retail and wholesale customers
- Manage a network of brokers throughout the US and Mexico
- Develop and implement sales, marketing, and public relation strategies to acquire new customers and maintain existing accounts
- Negotiated contracts with national accounts, such as Smart & Final, CVS, Winn Dixie, and Dollar Tree stores
- Re-designed company marketing and sales materials, creating cutting-edge presentations for brokers and decision makers
- Increased sales by 28% by diligently following up on all leads, orchestrating promotional campaigns, and providing excellent account service.
REGIONAL SALES MANAGER
FOUR PAWS PRODUCTS
07.1994 - 04.2001
- Managed large geographic territory, cultivated relationships with business owners, distribution managers, and sales people.
- Successfully met or exceeded sales objectives by actively engaging in cold-calling, lead generation, and developing extensive client networks within the allocated territory.
- Executed marketing responsibilities for Four Paws Products, including presenting new and existing items to distributors in the assigned territory
- Responsible for managing other field representatives and meeting quarterly and annual sales goals
- Demonstrated strong presentation, interpersonal, and customer service skills to drive new and existing business development.
- Enhanced market share in the region through identification of growth opportunities and effective collaboration with cross-functional teams.
- Strengthened business relationships by coordinating a sales team, developing successful strategies, and servicing accounts to achieve regional sales objectives.
Education
BBA MARKETING -
UNIVERSITY OF GEORGIA
Athens, GA06.1993
Timeline
TERRITORY SALES LEAD
BLUE BUFFALO
06.2019 - Current
Senior Regional Sales Manager
Trueleaf Pet
01.2018 - 05.2019
Sales Manager
Look Who's Happy
06.2014 - 12.2017
SOUTHEAST REGIONAL SALES MANAGER
PET CARE SYSTEMS, SWHEAT SCOOP
08.2010 - 05.2014
SOUTHEAST ACCOUNT MANAGER
CHUCK LATHAM ASSOCIATES
08.2003 - 08.2010
REGIONAL SALES MANAGER
BRIGHT GLOW CANDLE COMPANY
05.2001 - 07.2003
REGIONAL SALES MANAGER
FOUR PAWS PRODUCTS
07.1994 - 04.2001
BBA MARKETING -
UNIVERSITY OF GEORGIA
Similar Profiles
GRACE VAN ESELTINEGRACE VAN ESELTINE
Brand Ambassador at Blue BuffaloBrand Ambassador at Blue Buffalo
Kyle EversoleKyle Eversole
Extruder Operator at Blue BuffaloExtruder Operator at Blue Buffalo
Ryan StaceyRyan Stacey
Packaging Lead at Blue BuffaloPackaging Lead at Blue Buffalo
Nicole CyranNicole Cyran
Oven Operator at Kings HawaiianOven Operator at Kings Hawaiian
John MurphyJohn Murphy
Owner at Murphy Mechanical Inc.Owner at Murphy Mechanical Inc.