I was one of the original and founding members of the Up&Up Festival Series at the University of Arizona, an organization that competes with over 50 schools nationwide to host renowned DJs. My team and I led successful efforts by curating visual marketing campaigns that drove ticket sales and enhanced community awareness. Despite it being Up&Up's very first year on campus, with hard work and dedication, we achieved the title of Spring 2021 champions; we had the pleasure of hosting the renowned DJ, Subtronics, at a local venue located in the heart of Downtown Tucson.