Summary
Overview
Work History
Education
Skills
Timeline
Generic
Katherine Menzer

Katherine Menzer

Houston,TX

Summary

Resourceful Social Media Marketing Manager with high-level social media and marketing technology expertise. Directed social media marketing program and expanded audience across all targeted networks. Excellent conceptual skills and attention to detail with focus on generating brand recognition and loyalty.

Overview

6
6
years of professional experience

Work History

Social Media Marketing Consultant

Cokebusters USA
HOUSTON, TX
03.2023 - Current
  • Created and published quality original content on selected social media networks to communicate company message.
  • Promoted content through advertising on specific social media networks to reach target audience.
  • Designed content editorial calendar to plan marketing campaigns and integrate social media content.
  • Created professional look and feel to organization's online presence in social media forums to maximize reach and understanding of company's services.
  • Analyzed market data to determine ways to reach target audience or intended segments.
  • Collaborated with marketing team to coordinate social media advertising campaigns to achieve unified marketing strategy.
  • Optimized text, graphics or multimedia assets for SEO or display and usability on internet-connected devices.
  • Evaluated new emerging media or technologies and made recommendations for application within internet marketing or search marketing campaigns.
  • Assisted in setting up or optimizing analytics tools for tracking visitors' behaviors.
  • Used editing and graphic design tools to create content and visuals for social channels.
  • Tracked social media metrics to determine audience growth rate, volume and reach.
  • Engaged with and responded to online audience through relevant comments.
  • Utilized Twitter and Facebook to promote products, services and content.
  • Developed and implemented strategic social media marketing plans.

Brand Ambassador

Harper Sage
Houston, TX
04.2022 - 06.2023
  • Conversed with customers to share information about products and services.
  • Created experiences that drove business results and customer brand engagement.
  • Promoted products using Facebook and Instagram.
  • Promoted positive company image through superior customer service experiences.
  • Maintained professionality and efficiency while working closely with leadership.

Social Media Intern

Corkscrew Market
Houston , TX
01.2022 - 01.2023
  • Wrote and uploaded quality posts for client's various social media pages, improving overall traffic.
  • Communicated clearly and concisely, both orally and in writing.
  • Monitored and participated in online conversation to build brand visibility.
  • Examined analytics to gauge success of campaigns.
  • Scheduled content for publication on social media at ideal times.
  • Employed storytelling for digital content and developed unique campaigns to promote brand engagement.
  • Engaged with and responded to online audience through relevant comments.
  • Utilized graphic design software to prepare storyboards and mock-ups.
  • Posted useful, creative and timely content on social media, blog and website.
  • Utilized editing and photography tools to enhance storytelling.
  • Curated content for social media platforms.
  • Planned, produced and edited video projects to maximize engagement.
  • Maintained knowledge of digital technology and social media trends, media requirements, and best practices.
  • Proposed creative ideas to engage followers with different content types and formats.
  • Collaborated with social media managers to define channel content needs.

Freelance Photographer

Self-employeed
Houston, TX
03.2018 - 12.2022
  • Collaborated with clients to plan shoots and boost satisfaction with photos.
  • Cropped, manipulated and performed color balance for final images.
  • Collaborated successfully with various personalities and work styles.
  • Photographed special events, parties and portraits.
  • Explained price and package details to customers.
  • Improvised photographic methods and techniques.
  • Planned and obtained original shots using innovative thinking and new techniques.
  • Utilized filters, edits and after-effects to enhance photos.
  • Scouted locations and curated props for photography shoots.
  • Worked with design team to align photography with project specifications.
  • Enlarged, refocused and retouched photographs to clarify specific image areas to meet customer needs and preferences.
  • Edited and retouched photos using Adobe Photoshop to meet client specifications.
  • Organized photo shoots, including scheduling, equipment setup, and maintaining a safe working environment.
  • Developed and maintained relationships with clients to ensure satisfaction with photography services.
  • Created portfolios of photographs for prospective clients.

Barista

Tenfold Coffee Company
Houston, TX
08.2021 - 08.2022
  • Created complex, hand-crafted beverages based upon customer preferences.
  • Restocked self-service area with sweeteners, stir sticks and coffee cup sleeves.
  • Maintained calm demeanor during high-volume periods and special events.
  • Described menu items to customers and suggested products based on stated preferences.
  • Memorized official and off-menu coffee and tea preparations.
  • Greeted and communicated with customers to take beverage orders and offer recommendations based on taste preferences.
  • Understanding the characteristics of different coffee beans, including their origin, flavor profiles, and roasting techniques.
  • Experimenting with alternative brewing methods, such as pour-over, Aeropress, siphon brewing, and chemex
  • Adding unique flavors to coffee, such as herbs, spices, or infused syrups, creating signature drinks and enhanced the complexity of the beverage.
  • experimented with more complex and intricate latte art designs, pushing the boundaries of what can be achieved in the cup.

Barista

Barbarossa Coffee
HOUSTON, TX
08.2020 - 07.2021
  • Greeted customers and took orders for coffee drinks, food items, and other beverages.
  • Prepared specialty coffee drinks such as lattes, cappuccinos, macchiatos, mochas, and Americanos.
  • Operated cash registers to process customer payments.
  • Maintained a clean work environment by wiping down counters, washing dishes, and cleaning floors.
  • Stocked shelves with ingredients needed to make coffee drinks.
  • Ground beans for espresso shots according to individual customer specifications.
  • Labeled containers of milk for use in coffee drinks according to expiration dates.
  • Monitored inventory levels of supplies and restocked when necessary.
  • Provided excellent customer service by responding to inquiries quickly and professionally.
  • Followed safety procedures while operating machinery such as grinders and espresso machines.
  • Assisted in the preparation of baked goods including muffins, cookies, scones, cakes.
  • Placed orders with suppliers for delivery of products required for daily operations.
  • Ensured all equipment was maintained in proper working order according to manufacturer's instructions.
  • Adhered to health department regulations concerning sanitation standards.
  • Organized workstations efficiently so that tasks could be completed quickly during peak hours.

Sales Lead/Assistant Manager

Bath and Body Works, Limited Brands
The Woodlands, TX
10.2017 - 03.2020
  • Resolved customer complaints in an efficient manner while maintaining quality standards.
  • Reviewed customer data to determine potential new markets and target customers.
  • Assisted customers with product selection, pricing and availability inquiries.
  • Provided exceptional customer service to ensure customer satisfaction.
  • Managed opening and closing procedures of the store, including cash handling.
  • Performed inventory management duties such as stocking shelves and placing orders for new merchandise.
  • Developed marketing strategies to increase sales volume and promote products.
  • Trained and supervised sales associates on customer service standards and operational procedures.
  • Resolved customer complaints in a professional manner.
  • Maintained records of daily transactions in order to track sales performance.
  • Conducted weekly team meetings to discuss current sales goals and objectives.
  • Analyzed market trends to identify potential opportunities for growth.
  • Created detailed reports on employee performance, store operations, and financials.
  • Provided support during seasonal events or promotions.
  • Greeted customers to determine wants or needs.
  • Cleaned shelves, counters and tables to maintain organized store.
  • Answered store and merchandise questions and led customers to wanted items.
  • Performed floor moves, merchandising, display maintenance and housekeeping to keep sales areas well-stocked, organized and current.
  • Stocked shelves and supplies and organized displays to focus customer attention on specific items.
  • Unboxed new merchandise and restocked shelves in appealing and organized arrangements to promote items.
  • Organized store by returning merchandise to proper areas and restocked displays.

Education

High School Diploma -

Klein High School
Klein, TX

Associate of Arts -

Lonestar College
Houston, TX

Bachelor of Science - Communication Disorders

University of Houston
Houston, TX

Skills

  • Relationship selling
  • Inside and outside sales
  • On-site product demonstrations
  • Post-sales support
  • Sales closing
  • Product and service knowledge
  • Strategy development
  • Customer needs assessment
  • Point of Sale (POS) system operations
  • Effective customer upselling
  • Effective sales techniques
  • Service prioritization
  • Conflict and dispute resolution
  • Google Ads
  • MS Office
  • MS Excel
  • MS Word
  • MS Powerpoint
  • High-energy attitude
  • Content generation
  • People skills
  • Team building
  • Online marketing and advertising
  • Brand development and awareness
  • Portfolio growth
  • Good work ethic
  • SEO Strategies
  • Generating Brand Awareness
  • Social Media Activities
  • Account Management
  • Adobe Creative Suite
  • Writing and Editing
  • Digital Content Platforms
  • Social Media Marketing

Timeline

Social Media Marketing Consultant

Cokebusters USA
03.2023 - Current

Brand Ambassador

Harper Sage
04.2022 - 06.2023

Social Media Intern

Corkscrew Market
01.2022 - 01.2023

Barista

Tenfold Coffee Company
08.2021 - 08.2022

Barista

Barbarossa Coffee
08.2020 - 07.2021

Freelance Photographer

Self-employeed
03.2018 - 12.2022

Sales Lead/Assistant Manager

Bath and Body Works, Limited Brands
10.2017 - 03.2020

High School Diploma -

Klein High School

Associate of Arts -

Lonestar College

Bachelor of Science - Communication Disorders

University of Houston

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Katherine Menzer