Katherine Orton
Austin
Overview
9
9
years of professional experience
Work History
Marketing Manager
Registered Agent Solutions, Inc.
05.2021 - Current
- Lead training sessions for Account Executives, enhancing their understanding of new marketing strategies, which improved service line performance within 3 months.
- Collaborating with cross-functional teams to successfully launch multiple services, which resulted in a 20% boost in brand awareness and customer acquisition within the first quarter.
- Assisting in the implementation of the acquisition transition timeline, including tailored marketing communications and collateral.
- Strategizing and implementing content initiatives with leadership, enhancing lead generation through email campaigns and blogs, resulting in an increase of over 15% engagement YOY.
- Directing content creation for acquisition communications, collaborating with PR teams to develop press releases, oversee website updates, and disseminate strategic announcements, maintaining message consistency.
- Developing comprehensive marketing materials, including white papers and landing pages, enhancing service value communication.
Marketing Director
Chambers & Associates
03.2018 - 05.2021
- Developed and analyzed data dashboards using Google Analytics, HubSpot, and Salesforce to track KPIs, extract actionable insights, and inform quarterly campaign planning, resulting in improved performance through targeted optimization.
- Enhanced organic search rankings for key terms, driving a 25% increase in website traffic within 8 months through strategic content development.
- Optimized marketing strategies by analyzing data from Salesforce CRM and Google Analytics, resulting in a 15% increase in campaign effectiveness within 4 months.
- Collaborated directly with attorneys and subject matter experts to develop and refine digital marketing strategies, ensuring alignment with legal practice goals and consistent messaging across digital platforms.
Marketing Specialist
Thomas Title & Escrow
02.2016 - 02.2018
- Created a comprehensive digital marketing plan that improved client satisfaction and loyalty, fostering long-term relationships and brand advocacy.
- Developed targeted marketing strategies that improved client retention by 10%, utilizing data-driven insights and authentic approaches within 4 months.
- Cultivated strategic partnerships with clients, enhancing brand recognition and reputation through tailored engagement initiatives within 6 months.
Education
Bachelor of Science - Communications
Arizona State University
05.2011
Skills
- Content Creation
- CRM
- Design
- Email Marketing
- Google Ads
- Hosting Webinars
- HubSpot
- Marketing Campaigns
- Problem Solving
- Project Management
- Reporting
- Researching
- Running AB Tests
- Salesforce
- Sales Training
- SEO
- Event and Tradeshow Management
- WordPress
- Lifecycle Marketing
Timeline
Marketing Manager
Registered Agent Solutions, Inc.
05.2021 - Current
Marketing Director
Chambers & Associates
03.2018 - 05.2021
Marketing Specialist
Thomas Title & Escrow
02.2016 - 02.2018
Bachelor of Science - Communications
Arizona State University
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