Katherine Parker
Bloomfield,NJ
Summary
Accomplished Demand Generation Marketer with expertise in campaign development, lead generation, and cross-functional marketing strategies. Proven success in executing data-driven campaigns, managing events, and leveraging HubSpot and Salesforce to deliver measurable outcomes. Versatile and collaborative, with a strong record of enhancing engagement and delivering innovative solutions in fast-paced environments.
Overview
5
5
years of professional experience
Work History
Demand Generation Marketer
Momentive Software
07.2024 - Current
- Designed and executed comprehensive marketing campaigns, increasing MQL generation by 95% and improving SQL conversion rates by 206% YoY for the primary event technology solution.
- Established and monitored KPIs, optimizing campaigns based on data insights and boosting lead-to-opportunity conversion rates by 15%.
- Launched multi-channel campaigns via HubSpot and Salesforce, including email marketing, partnerships, content marketing, social media, and event promotions.
- Delivered monthly presentations on MQLs, SQLs, and conversion rates to senior leadership, aligning marketing efforts with stakeholder objectives and optimizing conversion strategies.
- Developed a quarterly marketing calendar, aligning initiatives with strategic business goals and managing budget allocations.
- Facilitated data-driven campaign strategy refinements
- Collaborated with product, sales, and customer success teams to ensure marketing alignment with revenue targets.
Events & Marketing Manager
Vic.ai
01.2022 - 04.2023
- Developed and executed targeted email campaigns, newsletters, blogs, and social media strategies, enhancing brand visibility.
- Managed full-cycle event marketing, from research and sponsorship outreach to on-site logistics, leading to a 25% increase in event-driven leads.
- Created engaging content and managed social media accounts (Twitter, Facebook, LinkedIn) to support campaigns.
- Utilized HubSpot to build workflows, landing pages, and performance dashboards.
- Supported marketing and sales teams with administrative and operational functions to ensure seamless execution.
Marketing & Events Coordinator
The 614 Group
05.2020 - 01.2022
- Drafted and managed email marketing campaigns and social media content across multiple platforms.
- Increased LinkedIn and Twitter engagement by 30% through consistent posting and targeted content strategies.
- Maintained CRM systems in HubSpot, tracking deals, managing client relationships, and supporting sales initiatives.
- Produced promotional materials for client events, contributing to an increase in event attendance and client satisfaction.
- Managed client accounts and event logistics, ensuring strong ongoing relationships and new business opportunities.
Education
Bachelor of Arts - Journalism and Media Studies
Rutgers University
New Brunswick, NJ05.2019
Skills
- Demand Generation
- Digital Marketing
- Marketing Strategy
- Campaign Development
- Social Media Management
- Copywriting
- Content Management
- HubSpot (CRM, Workflows, Analytics)
Marketing Expertise
Technical Skills
- Salesforce
- Microsoft Office Suite
- Canva
- Asana
- Cross-Functional Collaboration
- KPI Monitoring
- Project Management
- Data-Driven Decision Making
- Startup Experience
Core Strengths
Additional Information
- References available upon request
- Comfortable working remotely, in hybrid, or in-office environments.
Timeline
Demand Generation Marketer
Momentive Software
07.2024 - Current
Events & Marketing Manager
Vic.ai
01.2022 - 04.2023
Marketing & Events Coordinator
The 614 Group
05.2020 - 01.2022
Bachelor of Arts - Journalism and Media Studies
Rutgers University
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