Katherine Peach
Brooklyn,NY
Summary
Editor and content strategist with a proven ability to develop compelling messaging for Reuters Plus, Thomson Reuters, and others. Specializes in project management for mission-driven organizations like the Anti-Defamation League and Aspen Art Museum. Possesses extensive knowledge of social sciences methodologies acquired through international field work.
Overview
12
12
years of professional experience
Work History
UX Content Strategist and Editor
Peach Palate, LLC
New York, NY
05.2018 - Current
- Developed personalized content solutions including fact sheets, presentation slides, and enhanced complex white papers. Maintained strong client relationships resulting in repeat business for more than 6 years.
- Led comprehensive UX design for the Anti-Defamation League website in 2021, evaluating content flows and collaborating with 10 designers and stakeholders. Resulted in 2 million visits monthly and enhanced navigation clarity through data analysis.
- Developed comprehensive framework for evaluating technical legal content for Thomson Reuters' FindLaw in 2023, identifying 700+ pages requiring revisions and improving content clarity and writer efficiency during high-volume periods.
Sr. Lead Editor, Features
Static Media, Tasting Table
Remote
11.2023 - 06.2024
- Demonstrated leadership by successfully transitioning from contractor to full-time position while overseeing a team of 10 editors, managing over 40 contributors, and coordinating up to 150 simultaneous projects.
- Delivered tailored feedback to global writers, ensuring clarity, accuracy and brand-consistent style to meet a publishing quota of 6-to-8 articles each day.
- Spearheaded ideation sessions with a team of 5 editorial leads and the Audience Development team, culminating in the establishment of editorial guidelines for evolving content creation.
- Conducted comprehensive product testing, including statistical analysis, taste tests, and efficacy comparisons for Tasting Table, Mashed, and Money Digest; authored impactful features that garnered high reader engagement and positive feedback.
Editor
Static Media
05.2022 - 11.2023
- Conducted comprehensive product testing, including statistical analysis, taste tests, and efficacy comparisons for Tasting Table, Mashed, and Money Digest; authored impactful features that garnered high reader engagement and feedback.
- Vetted and trained 4-8 writers per month to adhere to style and operational processes, overseeing workflows and offering individual feedback on submissions.
Content Strategist
Reuters Plus
New York, NY
02.2022 - 12.2022
- Recruited for a 3-month contract and gained 3 extensions due to the ability to meet simultaneous stakeholder requests and conceptualized detailed marketing initiatives.
- Efficiently coordinated between multiple teams in London, L.A, and Singapore to create visually striking narratives and infographics for Fortune 500 companies within strict 24-hour time constraints.
- Won several marketing briefs including an 8-episode podcast series for a global insurer with a six-figure budget, by developing a comprehensive outline that integrated creativity, thorough research, and statistical information.
- Conducted ethnographic research in collaboration with social science researchers at Casa de las Americas in Havana, Cuba. Developed and executed an independent field project resulting in a survey for women's shelters. Explored cultural shifts and unintended impacts of public policy on increased economic inequality for women.
Associate Editor
57hours.com
Remote
04.2020 - 05.2021
- Earned promotion from social media manager to editor in 6 months, increasing workload to editing technical articles for nonexpert audience (proofreading, sourcing multimedia, writing headlines, line editing), resulting in 55% higher traffic in first year
- Developed strategy and produced social media content, expanding brand following four-fold in 3 months, including viral post on Instagram reaching 18,000 views in 5 days.
Account Executive, Public Relations
Wagstaff Worldwide
Aspen, CO
10.2017 - 05.2018
- Increased outreach for personalities and brands of 3 clients in North America by 30% prior to office closure through effective brainstorming and initiative execution.
- Organized event activations, including media trip for 6 journalists to Marriott Marquis Houston, resulting in multi-page spread in Hemispheres Magazine.
Summary of Work
Freelance Journalist
Aspen, Colorado
09.2016 - 05.2018
- Expanded coverage as breaking news and lifestyle writer, digging up enterprise stories for PopSugar, Medium, and quarterly magazine Spoke and Blossom.
PR and Social Media Manager
Aspen Art Museum
Aspen, CO
05.2015 - 09.2016
- Doubled media coverage within 1 year, leading to a promotion from coordinator to public relations manager.
- Curated information to create weekly newsletters and fact sheets; used Adobe graphic design software to develop eye-catching promotional materials.
- Managed five-figure advertising budget and executed social media content creation, resulting in a 76% increase in overall social media following and a 120% growth on Instagram over a period of 12 months
Digital Content Writer, Personal Finance
GoBankingRates
El Segundo, CA
04.2014 - 05.2015
- Wrote personal finance articles for Fortune 500 companies in regional markets, expanding workload to 5-to-6 news and feature articles per week.
Digital Content Editor
DC Thomson Family History
Venice, CA
09.2012 - 09.2013
- Led targeted UX website audit of key landing pages, achieving a minimum 50% reduction in bounce rates per page and an overall 13% improvement on findmypast.com.
- Collaborated with a diverse team of 6 professionals stationed across London, Sydney, Ireland and the U.S., to create eye-catching infographics, email newsletters, and fact sheets through Adobe Suite.
Education
Master of Fine Arts - Creative Writing, Nonfiction
The New School
New York, NYBachelor of Arts - Journalism and Spanish
Western Michigan University
Kalamazoo, MISkills
- Knowledge of Sexual & Reproductive Health Policy
- Quantitative Data Analysis & Research
- Project Management
- Copy Editing
- Proofreading
- Content Workflows
- Search Engine Optimization
- Social Media Marketing
- Market Research
- Spanish (Intermediate)
Related Field Experience
- Social Science Field Project with Casa de las Americas, Remote, 05/2021–08/2021: Proposed and executed independent field project using an ethnographic research in collaboration with social science researchers at Casa de las Americas in Havana, Cuba; resulted in survey for women in shelters exploring perceived cultural shifts and intersecting influences on gender disparities and economic inequity.
- Proofreader and Writing Mentor for 826NYC, Brooklyn, NY, 09/2021–Current: Copy editor and writing mentor for need-based middle grade students, resulting in a quarterly printed journal of the students’ work.
Timeline
Sr. Lead Editor, Features
Static Media, Tasting Table
11.2023 - 06.2024
Editor
Static Media
05.2022 - 11.2023
Content Strategist
Reuters Plus
02.2022 - 12.2022
Associate Editor
57hours.com
04.2020 - 05.2021
UX Content Strategist and Editor
Peach Palate, LLC
05.2018 - Current
Account Executive, Public Relations
Wagstaff Worldwide
10.2017 - 05.2018
Summary of Work
Freelance Journalist
09.2016 - 05.2018
PR and Social Media Manager
Aspen Art Museum
05.2015 - 09.2016
Digital Content Writer, Personal Finance
GoBankingRates
04.2014 - 05.2015
Digital Content Editor
DC Thomson Family History
09.2012 - 09.2013
Master of Fine Arts - Creative Writing, Nonfiction
The New School
Bachelor of Arts - Journalism and Spanish
Western Michigan University
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