Katherine Puls
Platte City,MO
Summary
Strategic marketing professional with 3+ years of experience managing digital and traditional campaigns, social media strategy, and branded content development. Expertise in A/B testing, performance optimization, and cross-functional project management. Strong communicator with proven success in driving engagement and meeting business objectives.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Marketing and Communications Project Manager
Keystone Innovation District
09.2025 - Current
- Developed and executed comprehensive marketing strategies to enhance brand visibility.
- Coordinated cross-functional teams to streamline project workflows and improve communication.
- Conducted market research to identify trends and inform strategic decision-making processes.
- Created detailed project timelines, ensuring adherence to deadlines and budget constraints.
Event Coordinator
Keystone Innovation District
05.2025 - Current
- Coordinated logistics for events, ensuring seamless execution and timely delivery of materials.
- Collaborated with vendors to secure services and negotiate contracts for event requirements.
- Developed event budgets, tracking expenses to ensure adherence to financial constraints.
- Managed attendee registration processes, enhancing participant experience and engagement.
Social Media Strategist
Social Phantom, LLC
05.2025 - 09.2025
- Developed engaging content tailored to target audience across various social media platforms.
- Assisted in executing social media campaigns that increased brand visibility and engagement.
- Monitored social media trends to inform content strategy and improve user interaction.
- Collaborated with design team to create visually appealing graphics for posts and ads.
Social Media Marketing Intern
Social Phantom, LLC
11.2024 - 05.2025
- Created and scheduled engaging content across multiple social media platforms.
- Assisted in developing social media campaigns to enhance brand visibility.
- Monitored social media channels for audience engagement and feedback.
- Analyzed performance metrics to optimize content strategy and user interaction.
Education
Bachelor of Arts - Public Relations
The University of Alabama
Tuscaloosa, AL05-2023
Skills
- Marketing strategy
- Project coordination
- Cross-functional collaboration
- Market research
- Event logistics coordination
- Stakeholder communication
Accomplishments
- Increased Instagram views by 331%, with 94% from new audiences, through strategic content overhaul.
Affiliations
The Association of Junior Leagues International, Inc - Kansas City Chapter
Active Member: May 2025 - Present
- The Junior League is a nonprofit educational women’s volunteer organization dedicated to improving communities and strengthening the social, cultural, and political fabric of civil society.
- Members develop civic-leadership skills through volunteer work, fundraising, and service on committees supporting causes like foster care, domestic violence prevention, literacy, human trafficking, and city beautification.
- Its mission is to advance women’s leadership for meaningful community impact through volunteer action, collaboration, and training.
Friends Of Army Aviation
Public Relations Media Volunteer: Nov 2024 - Present
- Educate the American public about the contributions Army Aviation has provided on the battlefield.
- Support the families and friends of Soldiers who have given the ultimate sacrifice in support of freedom around the world.
- Inspire young people to consider a career in aviation and to honor our Soldiers’ service, both past and present.
Certification
- Design Thinking, Social Innovation, and Complex Systems
- Nano Tips for Effective Project Managers with Chris Croft
- InDesign CC 2019 Essential Training
- Illustrator CC 2019 Essential Training
- Photoshop CC 2019 Essential Training: The Basics
Languages
Spanish
Limited Working
Timeline
Marketing and Communications Project Manager
Keystone Innovation District
09.2025 - Current
Event Coordinator
Keystone Innovation District
05.2025 - Current
Social Media Strategist
Social Phantom, LLC
05.2025 - 09.2025
Social Media Marketing Intern
Social Phantom, LLC
11.2024 - 05.2025
Bachelor of Arts - Public Relations
The University of Alabama
Publications
- StartLand News · May 8, 2025StartLand News · May 8, 2025Meet LaunchKC’s new social venture cohort: Bold builders going beyond buzzwords (and Kansas City)Meet LaunchKC’s new social venture cohort: Bold builders going beyond buzzwords (and Kansas City) Show publication
- KMBC9 News · Sep 2, 2024KMBC9 News · Sep 2, 2024Vietnam-era Huey helicopter offering rides and education in Kansas City Vietnam-era Huey helicopter offering rides and education in Kansas City Show publication
- FOX4 News Kansas City · Sep 1, 2024FOX4 News Kansas City · Sep 1, 2024Friends of Army Aviation brings Vietnam-era Huey helicopter to metro Friends of Army Aviation brings Vietnam-era Huey helicopter to metro Show publication
- Lees Summit Tribune · Aug 31, 2024Lees Summit Tribune · Aug 31, 2024Friends Of Army Aviation Hosting UH-1 Huey Ride Along Events For Greater Kansas City Area Friends Of Army Aviation Hosting UH-1 Huey Ride Along Events For Greater Kansas City Area Show publication
- KCNT News · Jul 29, 2024KCNT News · Jul 29, 2024Vietnam-era helicopter ride-along event coming to Topeka Vietnam-era helicopter ride-along event coming to Topeka Show publication