Katherine Ross
Tampa
Summary
Energetic and self-motivated problem solver highly skilled in customer relationship management and developing strategic marketing and sales campaigns resulting in proven success in driving brand awareness and ROI for customers.
Overview
8
8
years of professional experience
Work History
Field Marketing Associate
Molson Coors Beverage Company
Tampa
04.2022 - Current
- Leverage alliance and event properties to further the initiatives of various functions of the Molson Coors business, including distributor partners and chain teams, by developing programming and sell sheets surrounding marketing opportunities such as the Buccaneers, Jaguars, Florida Panthers, Lightning, Marlins, Luke Combs, Formula 1, Country Bay Music Festival, South Beach Food & Wine Festival, and more.
- Optimize ways of working between on and off-premise chain teams and Field Marketing by establishing and running monthly update calls to keep chain teams apprised of upcoming marketing activities that can be leveraged at retail, as well as to gain feedback to ensure programs are built for the best possible chain execution.
- Lead development of custom marketing programs to strengthen consumer sentiment of Molson Coors brands, including the Miller Lite x Buccaneers commemorative pint, Coors Light Coastal Cleanup and the Blue Moon Florida localization program.
- Manage Point of Sale communication and orders for all distributors throughout the state of Florida, as well as the development of custom POS when needed.
- Cultivate strong working relationships with internal teams and external customers, including distributor partners, to increase alignment on shared goals.
Partnership Marketing Manager
Tampa Bay Buccaneers
Tampa
11.2019 - 04.2022
- Promoted from Corporate Partnerships Coordinator to Partnership Marketing Manager in Apr. 2021
- Managed asset execution, relationship management, and renewal/up-sells of 22 partner accounts, including Publix, Hooters, and Bloomin Brands
- Tracked and managed department-wide assets such as tickets, radio, digital, print, in-game elements, autographed merchandise, and gifting
- Coordinated and implemented partner hospitality events such as End Of Season Parties, Partnership Summits, Fly Away Trips, Gameday VIP Corporate Hospitality, and Gameday Suites
- Handled department accounting, analytics, CRM, and reporting projects utilizing platforms such as KORE, Nielsen, Wakefield, SponsorUnited, SABR, and Fraxion
- Gathered social media analytics for annual recaps and renewal pitches
- Provided excellent customer service in all areas of contract fulfillment and activation on game and event days
- Assisted Partner Services Coordinator in planning and managing Pre-Game Hospitality before home football games
- Executed game day activation such as display set ups, on-court and on-field promotions, gameday presentations, etc.
Partner Services Coordinator
Gators IMG Learfield Sports Marketing
Gainesville
09.2017 - 11.2019
- Directly managed a book of business of 12 clients and over $3M including day-to-day operations as well as actively assisting sales staff in planning and presenting renewal proposals and up-sell pitches
- Organized Fan Fest prior to each home football game which involved coordination between both Athletics and UF Operations, UF Facilities, Communications, Marketing, and GPD as well as up to 30 sponsors per game
- Oversaw all sponsor matters for Baseball, Gymnastics, and Women’s Basketball which included coordinating between the Marketing Department, Operations, Ticket Office, Operations, Licensing, and Communications.
- Planned and executed hospitality events at specific sporting events as well as golf tournaments, coaches receptions, basketball shoot arounds, and chalk talks
Education
B.A. - Exercise & Sport Science
The University of North Carolina
01.2017
B.A. - Communication
The University of North Carolina
01.2017
Business Essentials Certificate -
Kenan-Flagler Business School
Skills
- Customer relationship management
- Project coordination
- Campaign execution
- Stakeholder engagement
- Communication strategy
- Problem solving
Timeline
Field Marketing Associate
Molson Coors Beverage Company
04.2022 - Current
Partnership Marketing Manager
Tampa Bay Buccaneers
11.2019 - 04.2022
Partner Services Coordinator
Gators IMG Learfield Sports Marketing
09.2017 - 11.2019
B.A. - Exercise & Sport Science
The University of North Carolina
B.A. - Communication
The University of North Carolina
Business Essentials Certificate -
Kenan-Flagler Business School